Mobile Marketing - Life Science Alley Presenation - March 2013
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Mobile marketing is intertwined with social media. This presentation addresses mobile marketing for the medical device industry.
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Mobile Marketing - Life Science Alley Presenation - March 2013
- 1. Social Media 2013: Diving in (or Staying Afloat) Without Sinking Mobile Marketing Life Science Alley March 2013
- 2. What is Mobile Technology?
- 3. Growth of Mobile Technology Number of Mobile Users Worldwide 2010 - 2020 UMTS Forum 2010
- 4. Growth of Mobile Technology % of Mobile Owners Using Smartphone in U.S. 2010 - 2016 190 Million Cell Phones in 2010 198 Million Cell Phones in 2011 207 Million Cell Phones in 2012 eMarketer
- 5. Growth of Mobile Technology % of Web Traffic Coming From Mobile Devices Walker Sands
- 6. How We Use Mobile Technology
- 8. HowRelated to searching for health information Consumers Use Mobile •2010 - 17% use cell phone to look for health information 2012 – has grown to 31% • 52% use smartphones to access health information • 19% of smartphone users have at least 1 health app Pew Internet Research 2012
- 9. Growth of Mobile Among Doctors • 81% own a smartphone • 73% search the Web • 59% visit websites • 55% use apps • 45% collect data at patient’s beds • 27% use camera to capture patient data • 25% integrate data with patient’s EHR Manhattan Research and Publicis Healthware International and Clinical Innovation & Technology, December 3, 2012
- 10. What is Mobile Marketing? Mobile Web Mobile Search Mobile Ads Mobile Apps
- 11. Mobile Web • Over 40% of mobile users report negative to neutral experience • Design for mobile interactions • Optimize for speed • Make content easy to find
- 12. Mobile Web
- 13. Mobile Search • Mobile searches quadrupled in 2012 • 1 in 7 searches are mobile • 9 out 10 mobile searches lead to action
- 14. Mobile Search- Optimize • Small size for search results • Target keywords for mobile visitors, relevant page titles, accurate page descriptions • Outbound links to relevant information • Calls to action unique to mobile user • Follow valid HTML coding
- 15. Mobile Search - Analytics • Understand how mobile drives business for you • Measure, track mobile sites, apps, ads • Many mobile browsers available based on mobile device
- 16. Mobile Advertising • Short Message Service (SMS)/ texting • Mobile website banners • QR Codes • Mobile email
- 17. Mobile Apps • Mobile users prefer browsers to apps for searching • Not for every business • Large investment • Apps offering no value don’t get downloaded
- 18. Why Go Mobile? • The world isn’t moving to mobile. It’s already there. • Your audiences—doctors and patients—use it. • Social media and mobile are intertwined. • Mobile marketing is simple and inexpensive • Instant result • Open rate of mobile marketing the highest of all forms of marketing • This is just the beginning
- 19. The future holds… Multi-touch Image recognition Geo-location 3-D displays Voice to text and more
- 20. Social Media 2013: Diving in (or Staying Afloat) Without Sinking Questions?
Hinweis der Redaktion
- 4 th Generation iPad, iPad Mini – Nov 2012