SlideShare a Scribd company logo
1 of 25
Eindhoven Airport
MARKETINGPLAN 2013
Eindhoven Airport
CONNECT WITH THE
CONNECTED TRAVELER
Eindhoven Airport
MARKETINGPLAN 2013
Facts
& Figures
Facts & Figures
General
2.9 million passengers
25.000 flights
Over 60 destinations
Digital
1,1 million unique visitors per year
Over 17.000 Facebook fans
Over 45.000 Facebook check-ins (#4 location in NL)
Over 2.000 Twitter followers
Over 30.000 app downloads
Over 60.000 online parking sales
Eindhoven Airport
MARKETINGPLAN 2013
Strategic
Focus
Increase of awareness
Get Eindhoven Airport top-of-mind, on a nationwide level
Increase the awareness of our destination portfolio
Brand development
Claim positioning themes through off and online campaigns
Prove these themes through operation and communication
Marketing partnerships
Cooperations with aviation and non-aviation partners
Both outside and in the terminal
Interaction
Focus on connected traveler through online, e-mail and social
Optimize conversion possibilities (search engine marketing a.o.)
Accelerate on mobile
Strategic Focus
Eindhoven Airport
MARKETINGPLAN 2013
Media
Overview
SALES PAID OWNED EARNED
TV, PRINT, RADIO,
SAMPLING, BANNERING,
OUTDOOR etc.
TERMINAL, MOBILE APP,
WEBSITE, NEWSLETTER,
FACEBOOK PAGE, TWITTER
ACCOUNT
BUZZ OP FACEBOOK
(ENGAGEMENT),
TWITTER, YOUTUBE,
BLOGS etc.
PUBLIC CONSUMERS FANS
Sales, Paid, Owned, Earned media
SEARCH ENGINE ,
AFFILIATE SALES
PUBLIC
Eindhoven Airport
MARKETINGPLAN 2013
The Connected
Traveler
The ‘Connected Traveler’
The ‘connected traveler’ phenomenon is rising. 57% of all Europeans own a
smartphone. In the Netherlands this percentage is even higher: 61%
• Over 30.000 people downloaded our app. Over 45.000 people checked in on
Facebook. Over 138.000 people placed a status update from Eindhoven Airport.
• There is a number of chances to offer added services to these passengers. This
can be done on various moments during the customer journey, creating multiple
touch points.
• This way you can be relevant as an airport and increase your revenue and spend
per PAX
• Mobile should be focused on branded utilities (traffic information, travel
inspiration…), and sales (parking, retail and restaurant deals etc.)
Eindhoven Airport
MARKETINGPLAN 2013
Determine the
Customer Journey
Customer Journey
Customer Journey
Facebook activity
Customer Journey
Eindhoven Airport
MARKETINGPLAN 2013
Next…
Next…
Next…
Next…
Key take outs
In 2013 we were able to create a strong foundation for our digital
strategy
The consumer is reached through multiple platforms
Created awareness during the Orientation Episode (Episode1), through relevant
posts and targeted advertising
Integrated social in the customer journey (Episode 2, 3, 4) through the
Facebook VIP program
Monitor and manage numbers as much as possible: engagement and reach
Keep learning, keep innovating
Eindhoven Airport
MARKETINGPLAN 2013
THANK YOU!

More Related Content

What's hot

Measuring Passenger Experience for Airlines
Measuring Passenger Experience for AirlinesMeasuring Passenger Experience for Airlines
Measuring Passenger Experience for Airlines
Najmuddin Jabalpurwala
 
Airline E-commerce Travel Trends 2.0
Airline E-commerce Travel Trends 2.0Airline E-commerce Travel Trends 2.0
Airline E-commerce Travel Trends 2.0
Daniel Klenk
 

What's hot (20)

Where Airport Retail Is Heading | airporttrends•com | ACI 2014 Zurich
Where Airport Retail Is Heading | airporttrends•com | ACI 2014 ZurichWhere Airport Retail Is Heading | airporttrends•com | ACI 2014 Zurich
Where Airport Retail Is Heading | airporttrends•com | ACI 2014 Zurich
 
The 2017 Imperative for Global Airlines By CellPoint Mobile
The 2017 Imperative for Global Airlines By CellPoint MobileThe 2017 Imperative for Global Airlines By CellPoint Mobile
The 2017 Imperative for Global Airlines By CellPoint Mobile
 
Measuring Passenger Experience for Airlines
Measuring Passenger Experience for AirlinesMeasuring Passenger Experience for Airlines
Measuring Passenger Experience for Airlines
 
Airline E-commerce Travel Trends 2.0
Airline E-commerce Travel Trends 2.0Airline E-commerce Travel Trends 2.0
Airline E-commerce Travel Trends 2.0
 
Ancillary Revenues: Monetizing Digital Platforms During The Inflight Travel P...
Ancillary Revenues: Monetizing Digital Platforms During The Inflight Travel P...Ancillary Revenues: Monetizing Digital Platforms During The Inflight Travel P...
Ancillary Revenues: Monetizing Digital Platforms During The Inflight Travel P...
 
Catering to Passenger Expectations in the On-Demand Economy
Catering to Passenger Expectations in the On-Demand EconomyCatering to Passenger Expectations in the On-Demand Economy
Catering to Passenger Expectations in the On-Demand Economy
 
Airline IT Trends: the overview Celebrating 15 years of market insight for th...
Airline IT Trends: the overview Celebrating 15 years of market insight for th...Airline IT Trends: the overview Celebrating 15 years of market insight for th...
Airline IT Trends: the overview Celebrating 15 years of market insight for th...
 
Navigine proposal for airports
Navigine proposal for airportsNavigine proposal for airports
Navigine proposal for airports
 
Stress-free airports: dream in the making?
Stress-free airports: dream in the making?Stress-free airports: dream in the making?
Stress-free airports: dream in the making?
 
Putting the customer first travelling by rail experience
Putting the customer first   travelling by rail experiencePutting the customer first   travelling by rail experience
Putting the customer first travelling by rail experience
 
11 travel technology trends that will impact railways' distribution strategies
11 travel technology trends that will impact railways' distribution strategies11 travel technology trends that will impact railways' distribution strategies
11 travel technology trends that will impact railways' distribution strategies
 
Travel tech trends by Matt James
Travel tech trends by Matt JamesTravel tech trends by Matt James
Travel tech trends by Matt James
 
Smart phone & mobile services in airlines
Smart phone & mobile services in airlinesSmart phone & mobile services in airlines
Smart phone & mobile services in airlines
 
The Connected: How Digital is Transforming the Traveler Experience
The Connected: How Digital is Transforming the Traveler ExperienceThe Connected: How Digital is Transforming the Traveler Experience
The Connected: How Digital is Transforming the Traveler Experience
 
How can technology empower customer experience?
How can technology empower customer experience? How can technology empower customer experience?
How can technology empower customer experience?
 
Assist Workshop 2016 - Andrea Neri - Opel GM Europe
Assist Workshop 2016 - Andrea Neri - Opel GM EuropeAssist Workshop 2016 - Andrea Neri - Opel GM Europe
Assist Workshop 2016 - Andrea Neri - Opel GM Europe
 
Modernized rail industry - will technology advances or business agility drive...
Modernized rail industry - will technology advances or business agility drive...Modernized rail industry - will technology advances or business agility drive...
Modernized rail industry - will technology advances or business agility drive...
 
Digital, cloud-based, open. How is technology changing the rail industry?
Digital, cloud-based, open. How is technology changing the rail industry? Digital, cloud-based, open. How is technology changing the rail industry?
Digital, cloud-based, open. How is technology changing the rail industry?
 
Samsung Airport Display Solutions
Samsung Airport Display SolutionsSamsung Airport Display Solutions
Samsung Airport Display Solutions
 
Flights logic
Flights logicFlights logic
Flights logic
 

Viewers also liked

Case Study of Changi Airport,Singapore
Case Study of Changi Airport,SingaporeCase Study of Changi Airport,Singapore
Case Study of Changi Airport,Singapore
eileen_0692
 
IT Reference Architectures at Amsterdam Airport Schiphol
IT Reference Architectures at Amsterdam Airport SchipholIT Reference Architectures at Amsterdam Airport Schiphol
IT Reference Architectures at Amsterdam Airport Schiphol
Marc Chang Sing Pang
 

Viewers also liked (16)

Eindhoven Airport: Presentatie NIMA Zuid
Eindhoven Airport: Presentatie NIMA ZuidEindhoven Airport: Presentatie NIMA Zuid
Eindhoven Airport: Presentatie NIMA Zuid
 
Panoramique sur les paysages franciliens depuis la tour montparnasse pierre m...
Panoramique sur les paysages franciliens depuis la tour montparnasse pierre m...Panoramique sur les paysages franciliens depuis la tour montparnasse pierre m...
Panoramique sur les paysages franciliens depuis la tour montparnasse pierre m...
 
Toronto Pearson Airport - Terminal Expansion Project Presentation
Toronto Pearson Airport - Terminal Expansion Project PresentationToronto Pearson Airport - Terminal Expansion Project Presentation
Toronto Pearson Airport - Terminal Expansion Project Presentation
 
Hongkong international airport
Hongkong international airportHongkong international airport
Hongkong international airport
 
Schiphol marketting strategies
Schiphol marketting strategiesSchiphol marketting strategies
Schiphol marketting strategies
 
Airport IT Strategy
Airport IT Strategy Airport IT Strategy
Airport IT Strategy
 
The Case For Change: Rethinking Library Services, Staffing, and Spaces
The Case For Change: Rethinking Library Services, Staffing, and SpacesThe Case For Change: Rethinking Library Services, Staffing, and Spaces
The Case For Change: Rethinking Library Services, Staffing, and Spaces
 
Key factors of attractiveness for Airport Areas and the special role of human...
Key factors of attractiveness for Airport Areas and the special role of human...Key factors of attractiveness for Airport Areas and the special role of human...
Key factors of attractiveness for Airport Areas and the special role of human...
 
Case Study of Changi Airport,Singapore
Case Study of Changi Airport,SingaporeCase Study of Changi Airport,Singapore
Case Study of Changi Airport,Singapore
 
Toronto Pearson Airport - Procurement Strategy Study
Toronto Pearson Airport - Procurement Strategy StudyToronto Pearson Airport - Procurement Strategy Study
Toronto Pearson Airport - Procurement Strategy Study
 
Singapore changi airport (wh)
Singapore changi airport (wh)Singapore changi airport (wh)
Singapore changi airport (wh)
 
Changi Airport Process Technology
Changi Airport Process TechnologyChangi Airport Process Technology
Changi Airport Process Technology
 
IT Reference Architectures at Amsterdam Airport Schiphol
IT Reference Architectures at Amsterdam Airport SchipholIT Reference Architectures at Amsterdam Airport Schiphol
IT Reference Architectures at Amsterdam Airport Schiphol
 
Dubai Airport 2012 Data Center Strategies
Dubai Airport  2012 Data Center Strategies Dubai Airport  2012 Data Center Strategies
Dubai Airport 2012 Data Center Strategies
 
CHANGI AIRPORT
CHANGI AIRPORTCHANGI AIRPORT
CHANGI AIRPORT
 
Business intelligence competency centre strategy and road map
Business intelligence competency centre strategy and road mapBusiness intelligence competency centre strategy and road map
Business intelligence competency centre strategy and road map
 

Similar to The Connected Traveler - Eindhoven Airport Digital Strategy

Alitalia Digital Strategy
Alitalia Digital StrategyAlitalia Digital Strategy
Alitalia Digital Strategy
Nicola Arnese
 

Similar to The Connected Traveler - Eindhoven Airport Digital Strategy (20)

Alitalia Digital Strategy
Alitalia Digital StrategyAlitalia Digital Strategy
Alitalia Digital Strategy
 
Four key factors that will accelerate air travel in 2019
Four key factors that will accelerate air travel in 2019Four key factors that will accelerate air travel in 2019
Four key factors that will accelerate air travel in 2019
 
Innovative Transit Solutions For Smart Cities - REACH NOW
Innovative Transit Solutions For Smart Cities - REACH NOWInnovative Transit Solutions For Smart Cities - REACH NOW
Innovative Transit Solutions For Smart Cities - REACH NOW
 
Travelport Digital Webinar: The proven formula to building and launching an a...
Travelport Digital Webinar: The proven formula to building and launching an a...Travelport Digital Webinar: The proven formula to building and launching an a...
Travelport Digital Webinar: The proven formula to building and launching an a...
 
Mobile Marketing Kit
Mobile Marketing KitMobile Marketing Kit
Mobile Marketing Kit
 
digital marketing course
digital marketing coursedigital marketing course
digital marketing course
 
Digital Marketing.pptx
Digital Marketing.pptxDigital Marketing.pptx
Digital Marketing.pptx
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
 
ch_1_1.pptx
ch_1_1.pptxch_1_1.pptx
ch_1_1.pptx
 
ch_1_1.pptx
ch_1_1.pptxch_1_1.pptx
ch_1_1.pptx
 
Digital Advertising.pptx
Digital Advertising.pptxDigital Advertising.pptx
Digital Advertising.pptx
 
Digital marketing fundamentals imfnd
Digital marketing fundamentals  imfndDigital marketing fundamentals  imfnd
Digital marketing fundamentals imfnd
 
Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...
Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...
Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...
 
Digital Marketing Strategy Seminar
Digital Marketing Strategy SeminarDigital Marketing Strategy Seminar
Digital Marketing Strategy Seminar
 
GuestU - Mobile Monetization Strategies
GuestU - Mobile Monetization StrategiesGuestU - Mobile Monetization Strategies
GuestU - Mobile Monetization Strategies
 
Digital Marketing Strategy Seminar
Digital Marketing Strategy SeminarDigital Marketing Strategy Seminar
Digital Marketing Strategy Seminar
 
Social Media Strategy for Airlines Industry
Social Media Strategy for Airlines IndustrySocial Media Strategy for Airlines Industry
Social Media Strategy for Airlines Industry
 
The importance of digital Mktg, International Congress and Convention Associa...
The importance of digital Mktg, International Congress and Convention Associa...The importance of digital Mktg, International Congress and Convention Associa...
The importance of digital Mktg, International Congress and Convention Associa...
 
IPCS GLOBAL PUNE
IPCS GLOBAL PUNEIPCS GLOBAL PUNE
IPCS GLOBAL PUNE
 
Integrated Multi-channel Digital Marketing Strategies
Integrated Multi-channel Digital Marketing Strategies Integrated Multi-channel Digital Marketing Strategies
Integrated Multi-channel Digital Marketing Strategies
 

More from elilejeune (7)

Presentatie cc03
Presentatie cc03Presentatie cc03
Presentatie cc03
 
Eindhoven Airport - SMC040
Eindhoven Airport - SMC040Eindhoven Airport - SMC040
Eindhoven Airport - SMC040
 
Eindhoven Airport - The connected traveler (Dutch)
Eindhoven Airport - The connected traveler (Dutch)Eindhoven Airport - The connected traveler (Dutch)
Eindhoven Airport - The connected traveler (Dutch)
 
International buzz on Eindhoven Airport Facebook VIP porgram
International buzz on Eindhoven Airport Facebook VIP porgramInternational buzz on Eindhoven Airport Facebook VIP porgram
International buzz on Eindhoven Airport Facebook VIP porgram
 
Social Media Presentation for Blue Mango
Social Media Presentation for Blue MangoSocial Media Presentation for Blue Mango
Social Media Presentation for Blue Mango
 
Social Media Landscape Belgium
Social Media Landscape BelgiumSocial Media Landscape Belgium
Social Media Landscape Belgium
 
Social media landscape quickscan
Social media landscape quickscanSocial media landscape quickscan
Social media landscape quickscan
 

Recently uploaded

Study Consultants in Lahore || 📞03094429236
Study Consultants in Lahore || 📞03094429236Study Consultants in Lahore || 📞03094429236
Study Consultants in Lahore || 📞03094429236
Sherazi Tours
 
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
Apsara Of India
 
Visa Consultant in Lahore || 📞03094429236
Visa Consultant in Lahore || 📞03094429236Visa Consultant in Lahore || 📞03094429236
Visa Consultant in Lahore || 📞03094429236
Sherazi Tours
 
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
Apsara Of India
 
CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...
CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...
CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...
Abortion pills in Riyadh +966572737505 get cytotec
 

Recently uploaded (20)

08448380779 Call Girls In Shahdara Women Seeking Men
08448380779 Call Girls In Shahdara Women Seeking Men08448380779 Call Girls In Shahdara Women Seeking Men
08448380779 Call Girls In Shahdara Women Seeking Men
 
A tour of African gastronomy - World Tourism Organization
A tour of African gastronomy - World Tourism OrganizationA tour of African gastronomy - World Tourism Organization
A tour of African gastronomy - World Tourism Organization
 
Top 10 Traditional Indian Handicrafts.pptx
Top 10 Traditional Indian Handicrafts.pptxTop 10 Traditional Indian Handicrafts.pptx
Top 10 Traditional Indian Handicrafts.pptx
 
08448380779 Call Girls In Chirag Enclave Women Seeking Men
08448380779 Call Girls In Chirag Enclave Women Seeking Men08448380779 Call Girls In Chirag Enclave Women Seeking Men
08448380779 Call Girls In Chirag Enclave Women Seeking Men
 
Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...
Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...
Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...
 
08448380779 Call Girls In Chhattarpur Women Seeking Men
08448380779 Call Girls In Chhattarpur Women Seeking Men08448380779 Call Girls In Chhattarpur Women Seeking Men
08448380779 Call Girls In Chhattarpur Women Seeking Men
 
Study Consultants in Lahore || 📞03094429236
Study Consultants in Lahore || 📞03094429236Study Consultants in Lahore || 📞03094429236
Study Consultants in Lahore || 📞03094429236
 
Night 7k to 12k Daman Call Girls 👉👉 8617697112⭐⭐ 100% Genuine Escort Service ...
Night 7k to 12k Daman Call Girls 👉👉 8617697112⭐⭐ 100% Genuine Escort Service ...Night 7k to 12k Daman Call Girls 👉👉 8617697112⭐⭐ 100% Genuine Escort Service ...
Night 7k to 12k Daman Call Girls 👉👉 8617697112⭐⭐ 100% Genuine Escort Service ...
 
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
 
Call Girls Service !! New Friends Colony!! @9999965857 Delhi 🫦 No Advance VV...
Call Girls Service !! New Friends Colony!! @9999965857 Delhi 🫦 No Advance  VV...Call Girls Service !! New Friends Colony!! @9999965857 Delhi 🫦 No Advance  VV...
Call Girls Service !! New Friends Colony!! @9999965857 Delhi 🫦 No Advance VV...
 
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
 
High Profile 🔝 8250077686 📞 Call Girls Service in Siri Fort🍑
High Profile 🔝 8250077686 📞 Call Girls Service in Siri Fort🍑High Profile 🔝 8250077686 📞 Call Girls Service in Siri Fort🍑
High Profile 🔝 8250077686 📞 Call Girls Service in Siri Fort🍑
 
DARK TRAVEL AGENCY presented by Khuda Bux
DARK TRAVEL AGENCY presented by Khuda BuxDARK TRAVEL AGENCY presented by Khuda Bux
DARK TRAVEL AGENCY presented by Khuda Bux
 
Visa Consultant in Lahore || 📞03094429236
Visa Consultant in Lahore || 📞03094429236Visa Consultant in Lahore || 📞03094429236
Visa Consultant in Lahore || 📞03094429236
 
❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.
❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.
❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.
 
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
 
9 Days Kenya Ultimate Safari Odyssey with Kibera Holiday Safaris
9 Days Kenya Ultimate Safari Odyssey with Kibera Holiday Safaris9 Days Kenya Ultimate Safari Odyssey with Kibera Holiday Safaris
9 Days Kenya Ultimate Safari Odyssey with Kibera Holiday Safaris
 
Book Cheap Flight Tickets - TraveljunctionUK
Book  Cheap Flight Tickets - TraveljunctionUKBook  Cheap Flight Tickets - TraveljunctionUK
Book Cheap Flight Tickets - TraveljunctionUK
 
Hire 💕 8617697112 Chamba Call Girls Service Call Girls Agency
Hire 💕 8617697112 Chamba Call Girls Service Call Girls AgencyHire 💕 8617697112 Chamba Call Girls Service Call Girls Agency
Hire 💕 8617697112 Chamba Call Girls Service Call Girls Agency
 
CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...
CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...
CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...
 

The Connected Traveler - Eindhoven Airport Digital Strategy

  • 1. Eindhoven Airport MARKETINGPLAN 2013 Eindhoven Airport CONNECT WITH THE CONNECTED TRAVELER
  • 2.
  • 3.
  • 5. Facts & Figures General 2.9 million passengers 25.000 flights Over 60 destinations Digital 1,1 million unique visitors per year Over 17.000 Facebook fans Over 45.000 Facebook check-ins (#4 location in NL) Over 2.000 Twitter followers Over 30.000 app downloads Over 60.000 online parking sales
  • 7. Increase of awareness Get Eindhoven Airport top-of-mind, on a nationwide level Increase the awareness of our destination portfolio Brand development Claim positioning themes through off and online campaigns Prove these themes through operation and communication Marketing partnerships Cooperations with aviation and non-aviation partners Both outside and in the terminal Interaction Focus on connected traveler through online, e-mail and social Optimize conversion possibilities (search engine marketing a.o.) Accelerate on mobile Strategic Focus
  • 9. SALES PAID OWNED EARNED TV, PRINT, RADIO, SAMPLING, BANNERING, OUTDOOR etc. TERMINAL, MOBILE APP, WEBSITE, NEWSLETTER, FACEBOOK PAGE, TWITTER ACCOUNT BUZZ OP FACEBOOK (ENGAGEMENT), TWITTER, YOUTUBE, BLOGS etc. PUBLIC CONSUMERS FANS Sales, Paid, Owned, Earned media SEARCH ENGINE , AFFILIATE SALES PUBLIC
  • 11. The ‘Connected Traveler’ The ‘connected traveler’ phenomenon is rising. 57% of all Europeans own a smartphone. In the Netherlands this percentage is even higher: 61% • Over 30.000 people downloaded our app. Over 45.000 people checked in on Facebook. Over 138.000 people placed a status update from Eindhoven Airport. • There is a number of chances to offer added services to these passengers. This can be done on various moments during the customer journey, creating multiple touch points. • This way you can be relevant as an airport and increase your revenue and spend per PAX • Mobile should be focused on branded utilities (traffic information, travel inspiration…), and sales (parking, retail and restaurant deals etc.)
  • 17.
  • 18.
  • 19.
  • 24. Key take outs In 2013 we were able to create a strong foundation for our digital strategy The consumer is reached through multiple platforms Created awareness during the Orientation Episode (Episode1), through relevant posts and targeted advertising Integrated social in the customer journey (Episode 2, 3, 4) through the Facebook VIP program Monitor and manage numbers as much as possible: engagement and reach Keep learning, keep innovating