Eindhoven Airport Marketing Plan 2013 Customer Journey Mapping

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elilejeune

Presentation given at the ACI Digital Summit, february 2014 @Schiphol

Marketing

Mapping the Airport
Eindhoven
Customer Journey
MARKETINGPLAN 2013

Mapping the Customer Journey

* Particulier

Mapping the Customer Journey

The customer journey can take up to six months or more
Passengers are just in the terminal for a few hours
Claim other touchpoints

Eindhoven
Next…

Airport

MARKETINGPLAN 2013

Eindhoven Airport
THANK YOU
MARKETINGPLAN 2013

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