4. @Miss604
Power of Online for a Cause
• Inexpensive
• Makes true connections with your community
• Easy to share content, tell your story, post a link
7. @Miss604
What Was Blogathon
• Sign up to collect pledges
• Sign up for one of three different time slots
• Connect with your charity of choice
• Blog for 24 hours straight, a post every 30 mins
8. @Miss604
What Made Blogathon Work
• People got involved in:
• Promoting a cause they love
• Being a part of something global
• Promoting their own blog
11. @Miss604
Challenges of Blogathon
• Over-saturation
• Birth of Twitter: Quicker, faster campaigns
• It’s really tiring!
• Finding things to write about
15. @Miss604
Twitter for Causes
http://mashable.com/2010/02/26/twitter-fundraising/
1. Cultivate a Strong Community First
2. State Your Purpose and Your Request Clearly
3. Create Buzz and Excitement
4. Have a Strong Set Up Behind the Scenes
5. Have a Powerful Offline Component
6. Plan, Prepare, Execute, then Get Out of the Way
7. Recognize Volunteers and Donors
8. Keep Contributors Up-to-Date on Progress and Needs
9. Keep Track of Developing Relationships
10. Look for Ways to Improve for Next Time
16. @Miss604
Twitter for Twestival
Tweet. Meet. Give.
Staying true to the original Tweetup
5. Have a Powerful Offline Component
Since 2009, Twestival has raised $1.77 million in support of 290 charities — and counting.
17. @Miss604
What Is Twestival
• *City selects charity of choice (Twestival Local)
• A global fundraising event for a single non-profit*
• Events hosted around the world on the same day
18. @Miss604
What Is Twestival
Amanda Rose, Founder of Twestival
“I've said to everyone that the key to Twestival isn't actually
charity, it's bringing a community offline. Our ability to pull
together an eclectic group of people who have Twitter and
giving back in common. Anyone can buy a ticket to attend and
meet people.”
• *City selects charity of choice (Twestival Local)
• A global fundraising event for a single non-profit*
• Events hosted around the world on the same day
19. @Miss604
What Is Twestival
• First Twestival was a meetup in London with 250
people
• First global Twestival was in 2009 for Charity Water
• 1,000 volunteers in 202 cities
• $250,000 raised in one night, in total through all events
• 55 wells were created in Uganda, Ethiopia, India
21. @Miss604
Twestival Vancouver
• 2010: Twestival for Concern Worldwide at CBC Vancouver
• 2011: Twestival Local at Vancouver Lookout for Beauty Night
22. @Miss604
Results from Twestival
• 2009: 202 cities for Charity:Water raise $264, 000
• 2009: 133 cities for local causes raise $478,584
• 2010: 175 cities for Concern Worldwide raise
$415,538
• 2011: 155 cities for local causes raise $565,000
23. @Miss604
Rules of Twestival
• All funds (ticket sales, raffles, etc.) go to the cause
• Cities have committees with team leaders
• For Twestival Local, charities need to be approved
• All cities need to use the global Twestival ticket sales
site
• Twitter is the only promotional tool
24. @Miss604
Goals of Twestival
• $ Fundraising Goals
• Exposure for the charity
“A fundraiser is a different event
than an awareness event. Stay on
focus with the original goals and
base success on that measure.”
Marc Smith, Amuse Consulting
27. @Miss604
Twestival Event Organization
• All funds (ticket sales, raffles, etc.) go to the cause
• This means donated space, sponsors, raffle etc.
• Set an affordable ticket price that will allow for fundraising
“Keep in mind the goals of the event and the
people that are attending. Does the venue allow
for the activities you want to do and is it a
desirable venue that will draw the crowd you are
looking for? Sometimes free isn’t best.
Marc Smith, Amuse Consulting
30. @Miss604
Twestival Event Organization
• Promote the event with blog posts:
• Charity profiles
• Sponsor profiles
• Raffle items and prize features
• Interviews with past attendees
31. @Miss604
Twestival Goals and Results
• $ Fundraising Goals
• Exposure for the charity
“Our event sold out!”
“We raised
$ x,xxx!”
“I finally met @so-and-so!
“Thanks for the donation
@Major-National-Company!
32. @Miss604
Twestival Goals and Results
• $ Fundraising Goals
• Exposure for the charity
Amanda Rose, Founder of Twestival
“Since we are a fundraising campaign, we definitely saw cities
comparing how much they raised for their charity - followed by the
amount of press they were able to garner - and many were amazed
by overall participation. I think for me that's the biggest motivator.”
34. @Miss604
Changes to Twestival
We've noticed that people are generally excited
about our new direction and appreciate they can
pick their own dates/causes.”
Amanda Rose, Founder of Twestival
• City selects charity of choice
• City selects date of choice
35. @Miss604
New Twestival Challenges
Amanda Rose, Founder of Twestival
“We had a year break before launching the
new campaign, which means naturally it's
going to be slower because we haven't been
communicating/engaging daily. “
“The fact we don't have a single day now also
means people aren't as quick to commit to
hosting. So we're expecting to have a big surge in
the fall, which is fantastic.
37. @Miss604
Host Your Own Twestival
• All funds (ticket sales, raffles, etc.) go to the cause
• This means donated space, sponsors, raffle etc.
• Create a solid committee & volunteer network
• Vancouver is a VERY last-minute town. Promote and
promote then leave room for extra tickets at the door.
38. @Miss604
At Twestival
• Determine and promote your hashtag well in advance
• Freebies & goodie bags from sponsors
• Photobooths - BIG hit
• Wine & beer sponsors
• Raffle
• Official photographer (volunteer)
39. @Miss604
At Twestival
• Charity showcase, remind people why they’re there
• Contests for “Twitpic of the Night” etc.
• Connect with simultaneous events (LiveStream)
• Live (monitored) Twitter wall
• Promote the goal
• Invite media (and the mayor)
40. @Miss604
Host Your Own Twestival
• Start by posting @Twestival on Twitter to see if
there’s one in your area already.