Courtesy of Matthew Henderson of Google

1. One sheeter | Google+ Hangouts
Google+ Hangouts
Go beyond comments to real conversations
What are Google+ Hangouts?
Conversations are better face-to-face. With Google+ Hangouts, you’re able to
start a multi-person video chat with up to 10 people at once and broadcast it
to thousands of other people, live. Hangouts make it easy to have personal
conversations that bring you closer to your fans and followers. All you need
At a Glance is a webcam and a Google+ account. You can start a Hangout from anywhere
Google+ Hangouts lets you share a live
in world, so while you may be in Chicago, you can meet with your biggest
video chat with up to 10 people at the same fans (or extended team) in London at the click of a button.
time, and broadcast it to thousands more.
With just a webcam and a Google+ account, With Google+ Hangouts, you can...
you can interact with friends, family, fans Broadcast and record your conversations Broadcast your Hangouts
and colleagues anywhere in the world
live to your friends, colleagues, fans, or the whole world, and then
Hangouts features automatic focus-
shifting, so the current speaker is always
automatically upload the recording to your YouTube channel. You
front and center can even embed a live stream of your Hangout on another site.
Discuss and share presentations, YouTube Watch YouTube videos together Get everyone together for a Hangout,
videos, and Google Docs, all in real time
then watch a YouTube video during your shared Hangout and see
during your Hangout
everyone’s reaction in real time.*
Innovative Hangout Uses
Host a live product launch Use automatic focus-shifting Hangouts automatically changes the main
Give fans face-time with an idol focus of the viewing screen to the image of the current speaker. It’s like
having someone working the camera for you!
Host focus groups and gather testimonials
Hold a live discussion on any topic
Hangout Best Practices
Plan ahead by listing talking points and
choosing participants
Spread the word with advance
announcements and teasers
Choose a setting with wired Internet,
good lighting, and a quiet background
Cadbury UK carves a chocolate Google+ Page live in a Hangout to celebrate
passing 500,000 followers.

2. Share screens Need to present or give a live demonstration? With Hangouts,
Getting Started with Hangouts
To get started with Google+ Hangouts, you you can easily share your screen with your audience in real time.
need to create a Google+ Page. Creating a Review and collaborate on Google Docs Hangouts makes it easy to
Google+ Page takes just a few minutes and
share, discuss and collaborate on Google Docs documents and
gives your brand an identity and presence on
Google+. Once you create your page, you can
spreadsheets together.*
host a Hangout, and also share updates, links,
photos and videos with your fans on Google+. Innovative uses for Hangouts
Gather testimonials Bring together customers to share their positive
experiences with your brand. You can tape the Hangout and share it
To learn more about Google+ for your
business, visit on YouTube (remember to get permission from all participants).
www.google.com/+/business Host focus groups Conduct marketing research with Hangout-based
focus groups – it’s an easy way to gather customer feedback.
“I haven’t seen anything else like Hangouts in
terms of crossing that barrier of really making Teach and learn Use Hangouts to teach (or learn) something new like
a connection.” how to bake a pie, hold a yoga pose, or build a birdhouse.
—Meghan Peters, Community Manager,
Launch a product Use Hangouts as a broadcast platform to launch a new
Mashable.com
product and have the team share its thoughts with media and fans.
Spotlight a VIP Introduce fans to their idols in a Hangout – they can even
ask questions.
Hold a discussion Post a topic you want to talk about, and host a Hangout
to let people share their thoughts.
Go behind the scenes Give fans an inside look at how the magic is made.
Support your customers Use Hangouts to assist and advise customers
face-to-face.
Best Practices for Hangouts
Here are some tips to help your Hangouts go as smoothly as possible.
Plan ahead
Sketch out talking points Though you don’t want it to appear scripted,
you do want to keep the conversation going. A topic list and talking
points help.
Choose participants carefully If you’ll be recording your broadcast
Hangout, give some thought to who you want to participate.
Get the word out
Announce your Hangout Promote your Hangout a week before the
event to ensure that your audience knows about it in advance.
Create a teaser To increase awareness and attendance, create a 15- to
30-second teaser video encouraging people to join/view the Hangout.
Set up the stage
Pick a location Select a quiet place with a wired Internet connection
to host your Hangout. The minimum bandwidth required is 230kbps
(900kbps recommended).
Check lighting and sound Hangouts work best in well-lit, quiet
source facing you.
Practice, practice, practice Hold a few “dress rehearsals” to ensure that
all the kinks are worked out before you go live with the real event.
* Feature not available when broadcasting and recording your Hangout.
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