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Web Analytics  The Starting Point Dubai – March 31 st , 2010
Why web analytics should be the starting point of campaigns and not to be used “afterwards”
What’s Working? ,[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],If you have $1,000  where do you spend them?
Assuming a CPC of $1.00 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommended Processes for PPC and SEO
PPC Web Analytics
PPC - Recommended ,[object Object]
Other Criteria - Bounce Rate ,[object Object]
Choose lowest bounce rate pages within a category ,[object Object]
Other Criteria - $Index (GA) ,[object Object]
SEO Web Analytics
SEO - Recommended Strategy for moving forward (new keywords, new content?
Conclusion  ,[object Object],[object Object]
Thank You! ,[object Object]

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