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Uk. Market study. Bebe de Paris
1. your baby gifts everywhere
1
FranchisenetworkYour
best
franchise
opportunity
2. your baby gifts everywhere
2
contents
Business
concept.
Founders
&
Shareholders.
Timeline.
Vision
and
compe>tors.
Why
we
are
different?.
Distribu>on
channels.
Client
profile
&
marke>ng.
Product
range.
Baby
baskets.
Order
history.
03
07
09
11
13
15
18
21
The
heart
of
the
company.
Interna>onaliza>on
plans.
12
reasons
to
choose
bebedeparis.
Franchise
condi>ons
and
entry
fee.
Franchisee
Profiles.
Franchise
selling
process
/
Execu>ve
summary
Business
keys.
Let´s
talk.
22
24
25
26
58
59
61
55
23
62
3. your baby gifts everywhere
3
Our business: births!
There
will
always
be
births
–
making
this
a
very
reliable
business.
4. your baby gifts everywhere
4
The business
bebedeparis
is
leader
in
the
Spanish
baby
gi;s
sector:
.
7.540
gi;s
per
year.
.
An
emergent
e-‐commerce
business.
.
Time
to
internaEonalize.
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5
The business
bebedeparis
is
a
leading
company
with
more
than
20
years
of
experience
in
its
sector:
Baby
GiVs
for
Newborns.
The
company
targets
people
or
companies
who
want
to
send
a
giV
to
the
new
parents.
bebedeparis
offers
a
large
catalogue
containing
more
than
200
different
baby
gi;
baskets,
covering
a
broad
price
range
starEng
at
€50
up
to
€300.
The
delivery
of
the
gi;s
is
in
less
than
24h.
The
gi;s
are
delivered
by
our
perfectly
uniformed
bellboy
in
Madrid
and
Barcelona.
Other
ciEes,
private
delivery
service.
Given
the
success
of
our
products
and
the
increasing
number
of
shops
who
wish
to
order
our
products,
Bebedeparis
has
started
a
new
commercial
line
by
wholesaling
to
mulE-‐brand
shops.
6. your baby gifts everywhere
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The business
The
business
started
in
1994
with
a
babies’
shop
in
Barcelona.
Now
in
2015,
the
business
in
each
country
consists
in
retail
sales
(with
no
shops)
to
customers
and
also
wholesale
selling
to
mulE
branding
babies’
shops.
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Founders & Shareholders
Elena Gomez del Pozuelo
Founder / General Director
A
serial
Internet
entrepreneur
with
more
than
11
co-‐founded
companies.
Expert
on
e-‐commerce
and
digital
markeEng.
President
of
Adigital
(the
Spanish
Digital
Economy
AssociaEon).
es.linkedin.com/in/elenagomezdelpozuelo
Sara Fernandez de la Aldea
Founder / CEO
Internet
entrepreneur
with
22
years
experience
in
product
design,
logisEcs,
imports
and
exports.
Responsible
in
dealing
with
customers
and
prospects.
es.linkedin.com/in/sarafernandezdelaaldea
Luis Comas
Founder
A
well-‐known
lawyer
in
Spain.
Over
30
years
experience
advising
MNC.
17
years
as
global
legal
leader
at
PWC.
Currently
General
Counsel
and
member
of
the
Management
Board
of
the
Volkswagen
Group
in
Spain.
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Shareholders
Juanjo Azcárate
CEO
at
CCC.
Vicepresident
of
Adigital.
Founding
shareholder
at
Womenalia,
GesEón
de
Medios
(Zenith
OpEmedia),
Incipy,
Inesdi,
Increnta,
Incube,
Yoquieroescribir,
HallSt…
Alfonso Torres
CIO
at
AUIRGA
GLOBAL
INVESTORS.
Shareholder
and
member
of
the
Management
Board
at
Womenalia,
HallSt...
AROÑUCA 2007 SL
Represented
by
Rafael
Saenz
de
Santa
María
and
Juan
Saenz
de
Santa
María.
Business
angels
specialized
in
technology
based
start-‐ups.
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2011
2014
CHANGE
BRANDING
FROM
“la
Cigüeña
del
Bebé”
To
“BebeDeParis”.
2015
Chronology
OUR BIRTH
La
Cigüeña
del
Bebé
S.L.
started
in
Barcelona
with
a
shop.
Sara
Fernandez
was
in
charge
of
the
business
1994
ECOMMERCE
Elena
Gómez
Incorpora>on.
Central
warehouse
Madrid
We
opened
a
showroom
in
Barcelona.
Wholesales
Opening
of
the
new
wholesaling
commercial
line.
PRESENT
interna>onaliza>on
process
through
a
unique
e-‐commerce
master
franchising
concept,
gran>ng
only
one
license
per
country.
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10
Vision
To
create
the
1st
world
network
in
baby
gi5s
your baby gift
everywhere
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competitors
A
highly-‐fragmented
local
market.
there is no other international
network in baby gifts
.
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.
Service,
service
and
service.
.
PerfecEon
and
glamour.
.
Fast
and
elegant.
·∙
Very
prepared
for
selling
to
companies.
.
100%
saEsfacEon
amongst
our
customers
and
moms.
.
Word
of
mouth.
Why we are different?
Our
bellboy
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A
baby
is
born.
The
customer
buys
a
gi;
online
or
through
his
phone.
We
prepare
the
gi;.
We
deliver
it
to
the
hospital
or
a
home
address.
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Client acquisition
EXHIBITIONS
CALL CENTER
OTHERS
E-COMMERCE COMMERCIAL WORK
CUSTOMERS:
.Retail
.Wholesale
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Customer Profile
31%
Large
Accounts
-‐
Mul>na>onal
Companies
Small
and
Medium-‐Sized
Companies
36%
Individuals
33%
Today,
bebedeparis
has
a
fixed
clientele,
divided
into
Large
Accounts
or
MulEnaEonal
Companies
and
Small
and
Medium-‐Sized
Companies,
with
around
12.000
customers
only
in
Spain.
These
customers
have
made
special
agreements
with
bebedeparis,
as
their
Human
Resources
policies
include
providing
a
courtesy
giV
for
employees,
customers
and
business
partners
when
they
give
birth.
The
Human
Resources
Department,
or
General
Manager’s
Assistant
are
normally
in
charge
of
buying
the
gi;
baskets.
Some
companies
may
prefer
to
order
their
baskets
over
the
phone.
The
web
page
also
includes
a
hotline
in
each
country
amended
by
a
direct
sales
person.
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Baby baskets
!
Personalized
gi;s.
!
Licenses;
e.g.
gi;s
for
football
fans.
!
Gi;s
for
special
events;
baby
showers,
bapEsms,
etc.
!
Personalized
company
gi;s.
!
Special
gi;s
for
twins.
!
Special
gi;s
for
older
siblings.
!
Special
spa
gi;s
for
moms.
!
Special
spa
gi;s
for
stressed
dads.
!
Special
gi;s
such
as
photo
sessions,
baby
massages,
baby
siong
vouchers,
etc.
!
Special
gi;s
such
as
personalized
DVDs
and
books.
!
Diaper
cakes.
!
GreeEngs
cards.
!
Text
proposals.
!
Photo
frames.
!
Xmas
presents.
!
Gi;
vouchers.
!
Personalized
embroideries.
!
DifferenEated
baby-‐boy
and
baby-‐girl
gi;s.
! Gi;s
are
classified
by
theme,
price
and
occasion
(birth,
christening,
etc.).
There
are
more
than
200
different
giV
basket
combina>ons
available.
Customers
can
choose
from:
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Order
history
Order
History
in
Spain
bebedeparis
started
its
interna>onal
expansion
in
2014
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The heart of the company
The
bebedeparis
warehouse
The
heart
of
bebedeparis
is
its
warehouse.
A
well-‐organized
storage
area
of
about
300/
600
sqm
depending
on
the
country’s
potenEal,
fully
stocked
with
products
and
baskets
and
serving
as
the
business
base
for
the
franchise
concept.
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Internationalization plans
bebedeparis
is
now
looking
for
exclusive
internaEonal
franchisee
partners
in
each
country.
The
company
has
prepared
a
compelling
business
strategy
aimed
at
bringing
success
to
both
franchisor
and
franchisee.
More
than
80
different
domains
have
already
been
registered
worldwide.
.com
.cn
.com.ar
.com.br
.es
.fr
.it
.jp
.mx
.ru
.pe
.co.uk
.de
.cl
.ma
.in
.tw
.at
.be
.dk
.hu
.ec
.pl
.pt
.cz
.se
.ae
.us
.com.ve
.ch
.nl
.hk
.ca
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Benefits of a bebedeparis franchise
franchise
12
reasons
to
choose
bebedeparis
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1st reason
The
future
is
online:
e-‐commerce
and
mobile
commerce
in
Europe
2013:
€280
billion,
+
20%
(every
year).
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2nd reason
Country
exclusivity:
Possible
franchisee
income
is
very
high:
ranging
from
€0.25
million
to
€20
million,
covering
2-‐5%
of
births
in
the
country
in
5
years.
The
turnover
in
each
country
depends
on
3
factors:
1. The
number
of
births
per
year.
2. Internet
penetraEon
and
development
of
e-‐
commerce
in
the
country.
3. Purchasing
power
of
companies
and
private
individuals.
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3rd reason
No
high
street
retail
store
is
needed:
only
a
local
warehouse
(around
300-‐500
sqm
on
the
outskirts
of
a
large
city)
with
no
major
investment
outlay.
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4th reason
A
secure
business
that
is
not
subject
to
fashion,
regulatory
changes,
etc.
Babies
will
always
be
born
and
companies
and
friends
will
always
send
gi;s
to
new
parents!.
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5th reason The
Franchisor
will
produce
all
the
products
needed
by
the
franchisees
network
so
all
the
Stocks
will
be
provided
by
Franchisor.
So
franchisees
do
not
have
to
worry
about
products.
They
only
have
to
place
their
orders
2/4
>mes
a
year
to
Franchisor
(3
months
in
advance).
The
Franchisor
will
send
the
merchandises
3
months
aVer
the
placement
of
the
order.
There
is
no
stock
leVovers
-‐
only
lasEng
products
that
do
not
change
from
year
to
year
because
tradiEonal
gi;s
are
always
fashionable.
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6th reason One
of
the
biggest
issues
the
franchisee
may
encounter
is
to
senle
the
right
sizes.
In
bebedeparis
we
solve
this
problem
by
selling
just
1
size
of
baby
clothes
(3/6
months),
and
always
use
tradiEonal
colors:
blue,
pink,
white
and
grey.
Most
mothers-‐to-‐be
prepare
their
baby
layeme
for
0
to
3
months.
Therefore,
we
only
offer
gi;s
for
babies
aged
3/6
months
–
it’s
much
more
pracEcal!.
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7th reason
The
Franchisor
provides
franchisees
network
with
an
exclusive,
unique
collec>on
with
the
best
quality
products
at
very
reasonable
prices.
The
franchisees
will
order
to
the
franchisor
all
the
products
he
may
need
for
the
next
three
months,
every
three
months.
Nevertheless,
the
first
order
will
cover
the
first
6
months
and
it
will
be
semled
by
the
franchisor.
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8th reason
Our
unique
collec>on
can
be
offered
to
babies’
shops
by
wholesales.
Due
to
the
big
margin
in
products,
the
Franchisee
can
also
become
the
exclusive
distributor
of
all
the
bebedeparis
products
not
only
by
retail
but
also
by
wholesaling
to
babies’
shops.
This
allows
them
to
obtain
even
greater
incomes.
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9th reason
Become
part
of
a
leading
interna>onal
e-‐
commerce
network
and
start
doing
business
immediately
(a
great
deal
of
mulEnaEonal
companies
are
already
customers).
For
example,
in
Spain
we
already
have
as
customers
very
big
mulEnaEonal
companies
that
could
become
customers
in
other
countries.
We
provide
our
franchisees
with
our
client
contacts
in
other
countries.
31. your baby gifts everywhere
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10th reason
Orders
from
other
franchisees
across
the
world
will
benefit
all
the
franchise
network,
taking advantage of
the digital marketing investment across the entire
network.
Every franchisee invests around 13% of its
turnover in its own digital marketing to get orders
online in his country.
The sum of all franchisees’ investments will benefit
everyone. For example, there will be Spanish
companies with employees in other countries, such
as Mexico. The order is paid in Spain but the
franchisee in Mexico will dispatch it and get paid by
the company in Spain.
32. your baby gifts everywhere
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11th reason
Franchisees do no need to worry about online and
digital marketing as this can be managed by a central
agency in Spain that employs SEM specialists (google
adwords) in several languages.
If the franchisee has experience on digital marketing he can
choose his own agency in his country. Nevertheless he will
have a contractual obligation to spend a 9-15% of his
annual income for his own digital marketing to promote its
own sales.
The Head Office provides each franchisee with its own web
in its own language. e.g.: www.bebedeparis.fr,
www.bebedeparis.de, www.bebedeparis.mx…
The Head Office will adapt the franchisee’s web to local
country legislation and payment methods.
Franchisees should focus on:
.marketing the service amongst big companies (human
resources or purchasing departments)
.logistics, i.e. preparation, personalization and delivery of
the gifts.
33. your baby gifts everywhere
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12th Reason and the most important reason!
A
very
profitable
investment:
the
recommended
retail
price
is
3.10
Emes
the
purchase
price.
That
is,
franchisees
have
a
70%
margin
on
their
sales,
which
is
one
of
the
greatest
margins
on
sales
in
European
Franchises.
Depending
on
the
country,
franchisees
should
start
making
profit
in
their
second
year.
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United Kingdom
franchise network
35. your baby gifts everywhere
35
Births in the UK
· 813.200 babies were born in 2013.
· Fertility rate of 1.9 babies per woman.
· In 2013 more births than since 1973.
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Consumers
• Emotions & feelings when offering
a gift: we have to impress!
• Both final clients and consumers
are extremely demanding.
• 23 to 37 presents during 6 first
months of life*.
*Source: Le Marché-Passcréamonde.com: http://bit.ly/1tjqWWZ
Puericultura en Francia- Informe del IVEX.
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37
€36.197
€30.100
€0
€5.000
€10.000
€15.000
€20.000
€25.000
€30.000
€35.000
€40.000
United
Kingdom
Spain
Purchasing
power
per
capita
Source: The World Bank-GDP per Capita: http://bit.ly/18gtvTm
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Interesting Facts: Uk
178.000
145503
0
20.000
40.000
60.000
80.000
100.000
120.000
140.000
160.000
180.000
200.000
UK
Spain
Nº
of
companies
with
more
than
10
employees
20.320.000
16.000.000
0
5.000.000
10.000.000
15.000.000
20.000.000
25.000.000
UK
Spain
Nº
of
workers
of
private
companies
Source: SBA Fact sheets 2013
39. your baby gifts everywhere
39
Compe>tors
• Great expectancy of growth as there are scarce local business
specialists, 56 companies offering baby gift baskets were
identified.
• Few generalists both from the childcare industry and the
generalist gift sector, offering low-end similar products. Their
differentiation usually comes trough price.
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Specialists
in
the
United
Kingdom
babyblooms.co.ukbasketsof.com
my1styears.comthebabycakery.co.uk
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What products can work in the European Market?
We have contrasted our prices, qualities and designs in the Frankfurt and
Paris fairs and we have come to realise that we are very competitive
Baby gift baskets usually include:
·Baby clothes in pastel colours
·Accessorize baby products
·Soft Toys
·Toiletry products
·Gifts for mothers
.Nappie cakes
·Nice chocolate
Liste de naissance
Preferences amongst european mothers
·Baby clothes (the choice of 41% of mothers)
·Baby equipment (32%)
·Toys (only 14% of mothers)
·Nappies (13%)
Baby showers
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€2.466
€865
€0
€500
€1.000
€1.500
€2.000
€2.500
€3.000
UK
96,1bn
Spain
14bn
Generated revenue by e-
commerce transactions
Annual amount spent
per e-shoopper
UK
Spain
Source: Europe B2C Ecommerce Report 2013-Ecommerce-europe.eu: http://bit.ly/1ox8Xj8
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Our
es>ma>ons
in
5
years
>me
for
the
United
Kingdom
. Baby gifts for 3% of all births in the country: 24.396 orders.
. Average order price: €130,50.
. Possible annual franchise income: €3.183.678
Legal Warning: The estimations hereby shown are based on the bebedeparis experience in Spain,
under no circumstance these estimations imply a contractual or legal binding between the franchisor
and the franchisee. Furthermore the franchisee acknowledges and assumes that the success of the
business and objectives herby shown depends entirely on the franchisee performance.
44. your baby gifts everywhere
44
4%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Spain
UK
The
%
of
total
amount
of
births
served
in
5
years
>me
Total
births
per
country
Legal Warning: The estimations hereby shown are based on the bebedeparis experience in Spain,
under no circumstance these estimations imply a contractual or legal binding between the franchisor
and the franchisee. Furthermore the franchisee acknowledges and assumes that the success of the
business and objectives herby shown depends entirely on the franchisee performance.
45. your baby gifts everywhere
45
112€
130,50€
100€
105€
110€
115€
120€
125€
130€
135€
Spain
UK
Average
order
price
taking
into
account
PPC
and
e-‐commerce
development
Legal Warning: The estimations hereby shown are based on the bebedeparis experience in Spain,
under no circumstance these estimations imply a contractual or legal binding between the franchisor
and the franchisee. Furthermore the franchisee acknowledges and assumes that the success of the
business and objectives herby shown depends entirely on the franchisee performance.
46. your baby gifts everywhere
46
1.882.342€
3.183.678
0€
500.000€
1.000.000€
1.500.000€
2.000.000€
2.500.000€
3.000.000€
3.500.000€
Spain
UK
Possible
income
es>ma>ons
in
5
years
>me
Legal Warning: The estimations hereby shown are based on the bebedeparis experience in Spain,
under no circumstance these estimations imply a contractual or legal binding between the franchisor
and the franchisee. Furthermore the franchisee acknowledges and assumes that the success of the
business and objectives herby shown depends entirely on the franchisee performance.
47. your baby gifts everywhere
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Franchise conditions
Exclusivity:
1
franchisee
per
country.
The
entrance
fee
includes:
1. Business
and
brand
exclusivity
in
the
country
for
10
years.
2. Transfer
of
know-‐how
from
a
proven
business
in
Spain.
3. Opera>ons
manuals:
a
general
manual,
an
opera>ons
management
manual,
a
human
resources
manual,
an
equipment
and
maintenance
manual
and
a
legal
manual.
4. 70%
margin
on
every
sale,
the
most
favourable
condiEons
in
all
the
sectors.
5. There
is
no
breaking
of
the
stock
as
the
collecEon
is
permanent.
6. The
central
has
a
disposable
stock
in
the
warehouse
through
out
all
the
season.
6.
System
of
personalised,
con>nuous
and
technical
assessment.
7.
Support
and
con>nuous
communica>on
amongst
all
the
departments
and
the
central.
8.
Ini>al
trainning
(both
theore>cal
and
prac>cal)
as
well
as
recycling
seminaries.
9.
IntegraEon
of
a
consolidated
company
in
the
childhood
fashion
business.
10.
Ecommerce
platorm
From95.000€
(depending
onthecountry)
ENTRANCE
FEE
48. your baby gifts everywhere
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.Customiza>on
of
IT
pack
€10,000
Website in the native language, back office,
etc…
Franchise conditions
other
investments
and
cash
flow
needed
to
open
a
bebedeparis
franchise
in
a
country
.Digital
marke>ng
investment
on
its
website
15%
of
the
total
incomes
per
year..
From 3.000€/month depending on the country.
.Ini>al
stock
for
the
first
six
months:
from
€40,000,
(depending
on
the
country)
ENTRANCE
FEE
.Es>mated
warehouse
and
office
adjustment
costs
€30,000
Initial investment: civil works, furniture, uniforms…
.3
%
royal>es
off
the
total
invoice
that
will
be
invoiced
every
3
months
.Es>mated
equipment
€22,000
Office equipment, printing machines, embroidery
machine, company car…Most of them can be leasing
49. your baby gifts everywhere
49
Entrance fee levels
• Netherlands,
Belgium
• Austria,
Sweden,
Switzerland
• Finland,
Norway,
Denmark
• Portugal,
Poland,
Chile,
Canada,
Australia
• Rest
of
the
world…
• Italy
• Brazil
• Mexico
• Saudi
Arabia
• Japan
• Russia
• Germany
• France
• UK
• India
• USA
• China
Countries
-‐
A
€400,000
Possible
turnover
€7-‐20M
Countries
-‐
B
€280,000€
Possible
turnover:
€3-‐7M
Countries
-‐
D
€95,000
Possible
turnover:
€0.250-‐1,5M
Countries
–
C
€190,000
Possible
turnover:
€1,5-‐3M
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Franchisee profiles
Relevant
1. Economical
capacity.
The
starEng
investment
depends
on
the
country.
From
200.000€
to
800.000€.
2. Business
experience
and
a
client
and
contact
network
in
the
entrepreneurship
sector
of
his
country.
3. Entrepreneurship
character
and
capacity
to
develop
an
economical
acEvity.
4. CommunicaEon
and
business
skills,
specially
with
clients,
suppliers
and
employees.
5. Disciplinary
spirit
but
with
capacity
to
be
creaEve
and
innovaEve.
6. Perseverant.
7. Working
capacity
and
being
able
to
work
towards
targets.
8. Demonstrated
abiliEes
in
management
and
an
educaEonal
background
on
business,
markeEng
or
similar.
Irrelevant
1. Knowledge and experience in the e-commerce or digital marketing sector.
2. Having an operative warehouse.
3. Sex or age of the candidate are absolutely irrelevant.
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Franchise selling process
1.
The
Franchisor
receives
an
informaEon
request
by
a
candidate.
2.
IniEal
answer
through
phone
or
by
e-‐mail
by
the
Franchisor,
in
order
to
establish
personal
contact.
3.
Email
with
general
informaEon
of
the
Franchise.
4.
Skype
conversaEon
with
the
candidate
and
if
it
is
posiEve
,
the
Franchisor
sends
the
ConfidenEality
Agreement
(
NDA)
5.
Once
the
NDA
is
received
dully
signed,
the
Franchisor
will
send
specific
details
as
the
Franchise
Agreement
and
precontractual
informaEon.
6.
PreparaEon
of
the
orientaEve
Business
Plan
for
the
country
of
the
candidate.
7.
Discovery
day
by
the
possible
Franchisee.
8.
NegoEaEon
and
signature
of
the
franchise
agreement.
Payment.
9.
Franchisor
visits
the
possible
headquartes
of
the
Franchisee.
10.The
Franchisee
will
receive
further
informaEon
and
will
receive
his
training
for
a
week
in
Madrid.
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Executive Summary
1.
BebeDeParis,
is
a
first
mover
company
in
the
layemes
and
baby
gi;s
sector,
which
was
created
in
1994
as
La
Cigüeña
del
Bebé,
SL.
2.
BebeDeParis
is
the
1st
global
online
network
in
baby
gi;s
and
offers
one
of
the
greater
margins
to
their
franchisee
by
offering
up
to
70%
over
every
sale.
3.
There
is
no
need
for
retail
shops,
just
a
warehouse
where
deliveries
are
processed.
4.
Bebedeparis
is
looking
for
internaEonal
franchisees
in
order
to
offer
them
an
exclusive
franchise
for
each
country.
5.
The
central
offices
where
the
logisEc
centre
is
set
are
located
at
the
Polígono
industrial
Európolis
de
Las
Rozas,
Madrid.
5.
BebeDeParis
accounts
a
completely
automated
system
for
the
communicaEons
between
franchises
and
central
offices.
6.
Furthermore,
every
franchisee
will
have
its
own
and
exclusive
e-‐commerce
web
from
which
he
can
make
its
retail
and
wholesale
selling.
7.
The
strategy
used
by
the
firm
for
the
expansion
is
done
through
its
own
webpage
in
Spain
and
through
its
franchisees’
webs.
8.
Its
biggest
asset
is
the
centraliza>on
of
all
the
processes
through
its
logis>c
centre
in
Madrid:
Design,
patronage,
buying's,
logisEcs,
commercials,
expansion
and
administraEon.
9.
BebeDeParis
has
a
permanent
collec>on
of
classic
giVs
for
babies,
whose
design
is
internally
elaborated
by
a
professional
team.
10.
Great
advantage:
baby
gi;s
never
go
out
of
fashion
and
we
only
work
with
one
measure:
3
to
6
months.
11.
We
always
work
with
the
best
fabrics.
Our
designs
are
recognized
by
their
tradiEonal
colouring
in
the
babies
world:
blue,
pink,
white
or
light
grey.
12.
BebeDeParis
accounts
as
well
with
a
collecEon
of
stuffed
items,
cosme>c
products
and
a
wide
range
of
complements.
53. your baby gifts everywhere
53
Business’ keys
.70%
margin
on
every
sale.
Right
now,
the
most
favourable
condiEons
in
all
the
sectors.
.Almost
70%
of
the
sales
are
done
by
companies
that
gi;
their
employees
or
business
associates
whenever
they
give
birth
and
a
30%
of
the
sales
are
done
by
individuals
to
gi;
their
family
and
friends.
·∙There
is
no
breaking
of
the
stock
as
the
collecEon
is
permanent
and
the
central
has
a
disposable
stock
in
the
warehouse
through
out
all
the
season.
.System
of
personalised,
con>nuous
and
technical
assessment
thanks
to
a
follow
up
of
the
sales.
.Support
and
con>nuous
communica>on
amongst
all
the
departments
and
the
central.
.Ini>al
training
(both
theore>cal
and
prac>cal)
as
well
as
recycling
seminaries.
.IntegraEon
of
a
consolidated
company
in
the
childhood
fashion
business,
with
more
than
20
years
of
experience
and
a
conEnuous
growth.
The
franchisees
in
each
country
can
have
up
to
3
ways
of
income.
Income
of
retail
selling
(70%
margin)
.Income
of
sales
to
companies
and
individuals
in
the
Bebedeparis
web
page
of
their
country.
This
are
automaEc
e-‐commerce
sales.
.Income
of
sales
to
companies
with
an
annual
agreement
for
the
delivery
of
baby
gi;s
to
their
employees
and
business
associates.
Income
of
wholesale
selling
(33%
margin):
.Income
for
the
sales
to
baby
fashion
related
shops
at
their
countries.
Each
franchise
is
also
the
exclusive
distributor
in
his
country
for
all
the
products
and
collecEons
of
Bebedeparis
being
able
to
sale
both
to
retail
shops
and
online
shops.
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54
Elena
Gómez
del
Pozuelo
egomez@bebedeparis.com
Sara
Fernández
de
la
Aldea
sarafaldea@bebedeparis.com
TEAM
Founding
partners
InternaEonal
Team
Ecommerce/digital
markeEng:
Rocío
Carreras
rcarreras@bebedeparis.com
InternaEonal
expansion:
Juan
Carlos
Agulló
jcagullo@bebedeparis.com
Finance/AdministraEon:
Rosa
Muñoz
atencion_clientes@bebedeparis.com
55. your baby gifts everywhere
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your baby gifts everywhere