Learn the ins and outs of having an effective mobile + inbound strategy. One that enables you to deeply engage with your prospects and clients and succeed in meeting customers where they're at: on their smartphones.

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Mobile + Inbound
@santiagojara
@santiagojara

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May 30, 1999

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The world is changingThe world has changed

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Google Ad Revenue
> US Print
Industry
{Business Insider}
Apple: iPads in 24
months > Macs in
24 years
2 million x storage
of Apollo Project =
iPhone5
# of smartphones
sold > babies born
Amazon revenue >
50% of world’s
GDPs
2012: $16.5b
music industry,
$13.6b iTunes
@santiagojara

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@santiagojara

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@santiagojara

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@santiagojara

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And then along came tablets...

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@santiagojara

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@santiagojara

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1990 1999 2000 2008
World
Wide Web
Shift from
Print to
Web
iTunes App Store
500,000
websites
2010
500,000
apps
Shift from
Web to Mobile
2011
The Timeline
@santiagojara

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Time Spent in Web vs. Apps
[minutes per day]
The Shift
Source: comSCORE & Flurry Analytics

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The Reality
In 1999, 38 million people
had broadband internet.
Today, over 1.2 billion have
it on their mobile phone.
@santiagojara

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@santiagojara

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$160B -
$37BMo

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"2012 was a big year for us. We
made the big transition where now
there are more people using
Facebook on mobile everyday than
on desktop."
~ Mark Zuckerberg, CEO Facebook
@santiagojara

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97%
The Problem
@santiagojara

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Consumers
Arrive
The Golden Moment
Brands Catch-up
@santiagojara

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We are now
in mobile’s
‘Golden Moment’

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Adaptability

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Mobile Apps & Mobile Sites 1
2
3
4
Finders Keepers
How to Pick a Mobile Vendor
Fun: Imagine the Possibilities

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Tourism Mobile
Funnel
Loyalty
Advocacy
Consideration
Conversion
Awareness
Mobile site first touch
Mobile site education
Mobile site purchase
Mobile app browsingIn-location
Mobile app engagement

24. 40% have turned to a
competitor after a
bad mobile experience.
@santiagojara

25. Mobile Site Mobile App
‣ Primary Use: Information
‣ Native calls-to-action (except
maps)
‣ Cross-platform
‣ Responsive is best
‣ Intuitive navigation & layout
‣ Primary Use: Repeated
Engagement
‣ Deep native calls-to-action
‣ Local Caching (offline access)
‣ Active Communication (Push
Notifications)
‣ Save Favorites w/o login
‣ User Personalization
@santiagojara

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App Expertise
Baked-In Social
Sharing
Buy from a
partner, not a
vendor
Push Notifications
Real-time,
integrated CMS
App Launch
Expertise
@santiagojara

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In-App Purchases
73%
@santiagojara

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@santiagojara

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Adaptability

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Mobile + Inbound
Q & A
@santiagojara

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To: 50500
Text: santiago
ENTER TO
WIN
Three (3) free,
1-hour
mobile strategy
sessions

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Thank You.
@santiagojara