SlideShare ist ein Scribd-Unternehmen logo
1 von 18
Downloaden Sie, um offline zu lesen
HOW ABOUT A
MARKETING PLAN
THE STEPS TO CREATING YOUR OWN
MARKETING PLAN

2010
WHAT IS MARKETING?


“Marketing is the delivery of customer
 satisfaction at a profit.”


  The 4 P’s              The 4 C’s
  Product                Customer Solution
  Price                  Customer Cost
  Place                  Convenience
  Promotion              Communication
WHAT WILL A MARKETING PLAN DO FOR ME?

    Help you establish goals
    Force you to look at your competition
    Take a process approach to your business
    Add discipline
    Drive strategy
    Create parameters for helping to make informed decisions
    Help produce results
GETTING STARTED: KEY COMPONENTS




         Situation   Marketing
         Analysis    Strategy




           Sales     Expense
          Forecast    Budget
MARKETING PLAN COMPONENTS:
BREAKING IT DOWN

    SITUATION ANALYSIS
    Market Summary
         What is the market?   Situation   Marketing
         What are the trends   Analysis    Strategy
         Who is my customer
    SWOT Analysis
         Strengths               Sales     Expense
         Weaknesses             Forecast    Budget

         Opportunities
         Threats
    Competition
SWOT ANALYSIS
MARKETING PLAN COMPONENTS

    MARKETING
     STRATEGY

         How do you plan to reach
          your goals?                Situational   Marketing
                                                   Marketing
                                     Situational
                                     Analysis      Strategy
                                                   Strategy
         Focus on your strengths    Analysis
          and opportunities
         What is your value
          proposition?
             What are the main        Sales       Expense
                                                   Expense
              benefits you offer      Forecast      Budget
                                                    Budget
             Who is your target

              customer
             What price
EXAMPLES OF VALUE PROPOSITION


Your plan should support your value proposition


    EXAMPLE: Michelin Tires: Offers safety conscious parents
     greater security in tires, at a premium price.



    EXAMPLE: Quickbooks: Offers user friendly, dynamic
     accounting software at an affordable price point for small
     business
FURTHER DEFINING VALUE THROUGH THE
CUSTOMER’S EYES

     What does the customer get from me that he/she doesn’t
      get anywhere else
     Find the value you create for the customer


     HOW TO ACTIVITY:
1.    List all of the business problems your offering solves for
      customers
2.    Highlight those problems you solve better than anyone
      else
THINK ABOUT BENEFITS

           Features                   Benefits
    Six cylinders          Powerful
    Four cup holders       Storage
    Leather seats          Prestige
    Reclining seats        Comfort
    On-board GPS           Convenience
    Airbags                Safety
IDEAL CUSTOMERS: DO YOU KNOW WHO THEY
ARE?

    What are their attributes? List them.
    Where can you find them?
    Helps you figure out your market potential and growth
     potential
ONE PAGE MARKETING PLAN: GETTING STARTED

    Get started by focusing on one to three key objectives
    Be a leader in those areas
    Own a feature your market highly values
    Develop one strong marketing message that communicates
     your leadership and position
    Make sure all communications support that message
CRAFT YOUR “ELEVATOR” STORY

    A brief explanation that describes:
         Typical problem you solve best or better than your competition
         How you helped and what was unique



                                     Elevator
                                      Story
                              •  A simple
                                 paragraph
           Problem you                                    Unique way
              solve                                        you help
ELEMENT THREE’S ELEVATOR STORY




 “Element Three is like having a marketing department in
 house that’s capable of assessing the situation and giving
 you the right blend of marketing insight, brand clarity, and
 creativity to meet you goals. We ensure you spend your
 resources on the highest impact activities and can show
 results for your marketing efforts.”
DEMAND CREATION TACTICS


On line
               •  Websites, email marketing, SEO,
media             webinars, Angie’s List


 Social        •  Facebook, My Space, Twitter
 Media         •  Blogs



               •  Tradeshows, conferences,
Events            workshops, speaking engagements
DEMAND CREATION TACTICS


 Public
                •  Press Releases, news coverage,
Relations          article placement, sponsorships


                •  Print, newsletters,
Advertising        publications,programs



   Viral        •  Word of mouth, video, YouTube
SUM IT UP : STEPS TO A PLAN

    Define Product Offering
    Price
    Budget
    Target Markets
    Competition
    Goals
    Strengths, Weaknesses, Opportunities, Threats
    Strategies
    Tactics
    Promise
    Message
QUESTIONS

ofnote@discoverelementthree.com or call 317-879-9592

Weitere ähnliche Inhalte

Was ist angesagt?

A Values-Based Approach to Sales Leadership
A Values-Based Approach to Sales LeadershipA Values-Based Approach to Sales Leadership
A Values-Based Approach to Sales LeadershipDeborah L. Brown Maher
 
Bringing Agility to Marketing - Jenny Williams
Bringing Agility to Marketing - Jenny WilliamsBringing Agility to Marketing - Jenny Williams
Bringing Agility to Marketing - Jenny WilliamsInteractive Minds
 
Google Adwords Planning Template
Google Adwords Planning TemplateGoogle Adwords Planning Template
Google Adwords Planning TemplateBluewire Media
 
Value proposition creation by Barbara Bix, BB Marketing Plus
Value proposition creation by Barbara Bix, BB Marketing PlusValue proposition creation by Barbara Bix, BB Marketing Plus
Value proposition creation by Barbara Bix, BB Marketing Plusbbmarketingplus
 
How to Develop a Marketing Strategy
How to Develop a Marketing StrategyHow to Develop a Marketing Strategy
How to Develop a Marketing StrategyME Consulting
 
SaaS Sales Growth - 7 minutes of Unconventional Wisdom
SaaS Sales Growth - 7 minutes of Unconventional WisdomSaaS Sales Growth - 7 minutes of Unconventional Wisdom
SaaS Sales Growth - 7 minutes of Unconventional WisdomStephen Allott
 
Stretch your marketing resources with the P.L.O.W. method
Stretch your marketing resources with the P.L.O.W. methodStretch your marketing resources with the P.L.O.W. method
Stretch your marketing resources with the P.L.O.W. methodBLOCKbETA Marketing
 
Solution Selling Methodology Training
Solution Selling Methodology TrainingSolution Selling Methodology Training
Solution Selling Methodology TrainingMichael Nitso
 
5 sales funnel
5 sales funnel5 sales funnel
5 sales funnelArun E
 
Strategic Selling
Strategic SellingStrategic Selling
Strategic Sellingr1stdate
 
The Road to Becoming an Insight Seller
The Road to Becoming an Insight SellerThe Road to Becoming an Insight Seller
The Road to Becoming an Insight SellerRAIN Group
 
Why Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItWhy Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItME Consulting
 
Solution Selling 2.0 with Jurgen Heyman SPI
Solution Selling 2.0 with Jurgen Heyman SPISolution Selling 2.0 with Jurgen Heyman SPI
Solution Selling 2.0 with Jurgen Heyman SPIJens Edgren
 
The way to sell
The way to sellThe way to sell
The way to sellPooja Sood
 
Investor pitch deck template
Investor pitch deck templateInvestor pitch deck template
Investor pitch deck templateVasu Mullapudi
 

Was ist angesagt? (20)

A Values-Based Approach to Sales Leadership
A Values-Based Approach to Sales LeadershipA Values-Based Approach to Sales Leadership
A Values-Based Approach to Sales Leadership
 
Bringing Agility to Marketing - Jenny Williams
Bringing Agility to Marketing - Jenny WilliamsBringing Agility to Marketing - Jenny Williams
Bringing Agility to Marketing - Jenny Williams
 
Google Adwords Planning Template
Google Adwords Planning TemplateGoogle Adwords Planning Template
Google Adwords Planning Template
 
Marketing Planning - Crafting your Message
Marketing Planning - Crafting your MessageMarketing Planning - Crafting your Message
Marketing Planning - Crafting your Message
 
Value proposition creation by Barbara Bix, BB Marketing Plus
Value proposition creation by Barbara Bix, BB Marketing PlusValue proposition creation by Barbara Bix, BB Marketing Plus
Value proposition creation by Barbara Bix, BB Marketing Plus
 
How to Develop a Marketing Strategy
How to Develop a Marketing StrategyHow to Develop a Marketing Strategy
How to Develop a Marketing Strategy
 
Introducing the Value Selling System®
Introducing the Value Selling System®Introducing the Value Selling System®
Introducing the Value Selling System®
 
SaaS Sales Growth - 7 minutes of Unconventional Wisdom
SaaS Sales Growth - 7 minutes of Unconventional WisdomSaaS Sales Growth - 7 minutes of Unconventional Wisdom
SaaS Sales Growth - 7 minutes of Unconventional Wisdom
 
Mastering Value Selling
Mastering Value SellingMastering Value Selling
Mastering Value Selling
 
Stretch your marketing resources with the P.L.O.W. method
Stretch your marketing resources with the P.L.O.W. methodStretch your marketing resources with the P.L.O.W. method
Stretch your marketing resources with the P.L.O.W. method
 
Solution Selling Methodology Training
Solution Selling Methodology TrainingSolution Selling Methodology Training
Solution Selling Methodology Training
 
5 sales funnel
5 sales funnel5 sales funnel
5 sales funnel
 
Strategic Selling
Strategic SellingStrategic Selling
Strategic Selling
 
MTech14: Marketing Alchemy: Turning Leads into Gold - Mac McIntosh
MTech14: Marketing Alchemy: Turning Leads into Gold - Mac McIntoshMTech14: Marketing Alchemy: Turning Leads into Gold - Mac McIntosh
MTech14: Marketing Alchemy: Turning Leads into Gold - Mac McIntosh
 
The Road to Becoming an Insight Seller
The Road to Becoming an Insight SellerThe Road to Becoming an Insight Seller
The Road to Becoming an Insight Seller
 
Why Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItWhy Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop It
 
Sales funnel
Sales funnel   Sales funnel
Sales funnel
 
Solution Selling 2.0 with Jurgen Heyman SPI
Solution Selling 2.0 with Jurgen Heyman SPISolution Selling 2.0 with Jurgen Heyman SPI
Solution Selling 2.0 with Jurgen Heyman SPI
 
The way to sell
The way to sellThe way to sell
The way to sell
 
Investor pitch deck template
Investor pitch deck templateInvestor pitch deck template
Investor pitch deck template
 

Andere mochten auch

求められる「ニュースリテラシー」
求められる「ニュースリテラシー」求められる「ニュースリテラシー」
求められる「ニュースリテラシー」SocialCompany, Inc.
 
MUC110.LEC5a Marketing Plan
MUC110.LEC5a Marketing PlanMUC110.LEC5a Marketing Plan
MUC110.LEC5a Marketing PlanMUC110
 
Marketing & strategic Planing
Marketing & strategic PlaningMarketing & strategic Planing
Marketing & strategic PlaningAssem Abdel Halim
 
Presentasi marketing kelompok 3
Presentasi marketing kelompok 3Presentasi marketing kelompok 3
Presentasi marketing kelompok 3Kristine M H
 
Marketing Plan Rencana Pemasaran
Marketing Plan Rencana PemasaranMarketing Plan Rencana Pemasaran
Marketing Plan Rencana PemasaranYodhia Antariksa
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Finalleilajannati
 
Marketing Plan Presentation Template
Marketing Plan Presentation TemplateMarketing Plan Presentation Template
Marketing Plan Presentation TemplateDemand Metric
 
Sample Marketing Presentation/Plan
Sample Marketing Presentation/PlanSample Marketing Presentation/Plan
Sample Marketing Presentation/PlanJay DeLane
 

Andere mochten auch (11)

求められる「ニュースリテラシー」
求められる「ニュースリテラシー」求められる「ニュースリテラシー」
求められる「ニュースリテラシー」
 
MUC110.LEC5a Marketing Plan
MUC110.LEC5a Marketing PlanMUC110.LEC5a Marketing Plan
MUC110.LEC5a Marketing Plan
 
How To Write A Killer Marketing Plan
How To Write A Killer Marketing Plan How To Write A Killer Marketing Plan
How To Write A Killer Marketing Plan
 
Marketing & strategic Planing
Marketing & strategic PlaningMarketing & strategic Planing
Marketing & strategic Planing
 
Presentasi marketing kelompok 3
Presentasi marketing kelompok 3Presentasi marketing kelompok 3
Presentasi marketing kelompok 3
 
Customer Acquisition GROWTalks
Customer Acquisition GROWTalksCustomer Acquisition GROWTalks
Customer Acquisition GROWTalks
 
Marketing Plan Rencana Pemasaran
Marketing Plan Rencana PemasaranMarketing Plan Rencana Pemasaran
Marketing Plan Rencana Pemasaran
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Final
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Marketing Plan Presentation Template
Marketing Plan Presentation TemplateMarketing Plan Presentation Template
Marketing Plan Presentation Template
 
Sample Marketing Presentation/Plan
Sample Marketing Presentation/PlanSample Marketing Presentation/Plan
Sample Marketing Presentation/Plan
 

Ähnlich wie How to write a marketing plan

BEN Investability Greville Commins
BEN Investability Greville ComminsBEN Investability Greville Commins
BEN Investability Greville ComminsScience City Bristol
 
The Definitive Guide to Lead Generation Workbook
The Definitive Guide to Lead Generation WorkbookThe Definitive Guide to Lead Generation Workbook
The Definitive Guide to Lead Generation WorkbookMarketo
 
Startup Weekend Presentation 101
Startup Weekend Presentation 101Startup Weekend Presentation 101
Startup Weekend Presentation 101Nick Stevens
 
Sales management
Sales managementSales management
Sales managementgyaanmasti
 
Sales management
Sales managementSales management
Sales managementgyaanmasti
 
Crative Camp 2014: Dead fit-marketing by Andrea di marco
Crative Camp 2014: Dead fit-marketing by Andrea di marcoCrative Camp 2014: Dead fit-marketing by Andrea di marco
Crative Camp 2014: Dead fit-marketing by Andrea di marcoMFG Innovationsagentur
 
The Fastest 2 Hours In Marketing
The Fastest 2 Hours In MarketingThe Fastest 2 Hours In Marketing
The Fastest 2 Hours In Marketingbanter
 
Six questions every marketer must answer tool by mythology
Six questions every marketer must answer tool by mythologySix questions every marketer must answer tool by mythology
Six questions every marketer must answer tool by mythologyMythology LLC
 
Master's program in sales management strategy final
Master's program in sales management   strategy finalMaster's program in sales management   strategy final
Master's program in sales management strategy final1-degree INC
 
Developing a Strategic Marketing Plan
Developing a Strategic Marketing PlanDeveloping a Strategic Marketing Plan
Developing a Strategic Marketing PlanSkoda Minotti
 
9 Steps to Repeatable, Scalable, & Profitable Growth - older version
9 Steps to Repeatable, Scalable, & Profitable Growth - older version9 Steps to Repeatable, Scalable, & Profitable Growth - older version
9 Steps to Repeatable, Scalable, & Profitable Growth - older versionDavid Skok
 
Integrating Marketing With Sales
Integrating Marketing With SalesIntegrating Marketing With Sales
Integrating Marketing With SalesCallidus Software
 
9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
 
B2B Startup Roadmap.pdf
B2B Startup Roadmap.pdfB2B Startup Roadmap.pdf
B2B Startup Roadmap.pdfMohammad Shaar
 
The Ultimate Guide To Creating A Brand Marketing Plan
The Ultimate Guide To Creating A Brand Marketing PlanThe Ultimate Guide To Creating A Brand Marketing Plan
The Ultimate Guide To Creating A Brand Marketing PlanMash Bonigala
 

Ähnlich wie How to write a marketing plan (20)

BEN Investability Greville Commins
BEN Investability Greville ComminsBEN Investability Greville Commins
BEN Investability Greville Commins
 
The Definitive Guide to Lead Generation Workbook
The Definitive Guide to Lead Generation WorkbookThe Definitive Guide to Lead Generation Workbook
The Definitive Guide to Lead Generation Workbook
 
Startup Weekend Presentation 101
Startup Weekend Presentation 101Startup Weekend Presentation 101
Startup Weekend Presentation 101
 
Winning Marketing Plans for Arkansas Small Businesses
Winning Marketing Plans for Arkansas Small BusinessesWinning Marketing Plans for Arkansas Small Businesses
Winning Marketing Plans for Arkansas Small Businesses
 
Sales management
Sales managementSales management
Sales management
 
Sales management
Sales managementSales management
Sales management
 
Crative Camp 2014: Dead fit-marketing by Andrea di marco
Crative Camp 2014: Dead fit-marketing by Andrea di marcoCrative Camp 2014: Dead fit-marketing by Andrea di marco
Crative Camp 2014: Dead fit-marketing by Andrea di marco
 
BC SVP Non Profit Marketing Workshop
BC SVP Non Profit Marketing WorkshopBC SVP Non Profit Marketing Workshop
BC SVP Non Profit Marketing Workshop
 
The Fastest 2 Hours In Marketing
The Fastest 2 Hours In MarketingThe Fastest 2 Hours In Marketing
The Fastest 2 Hours In Marketing
 
Six questions every marketer must answer tool by mythology
Six questions every marketer must answer tool by mythologySix questions every marketer must answer tool by mythology
Six questions every marketer must answer tool by mythology
 
Master's program in sales management strategy final
Master's program in sales management   strategy finalMaster's program in sales management   strategy final
Master's program in sales management strategy final
 
Developing a Strategic Marketing Plan
Developing a Strategic Marketing PlanDeveloping a Strategic Marketing Plan
Developing a Strategic Marketing Plan
 
9 Steps to Repeatable, Scalable, & Profitable Growth - older version
9 Steps to Repeatable, Scalable, & Profitable Growth - older version9 Steps to Repeatable, Scalable, & Profitable Growth - older version
9 Steps to Repeatable, Scalable, & Profitable Growth - older version
 
Integrating Marketing With Sales
Integrating Marketing With SalesIntegrating Marketing With Sales
Integrating Marketing With Sales
 
Business Plan Presentation
Business Plan PresentationBusiness Plan Presentation
Business Plan Presentation
 
9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth
 
B2B Startup Roadmap.pdf
B2B Startup Roadmap.pdfB2B Startup Roadmap.pdf
B2B Startup Roadmap.pdf
 
The Ultimate Guide To Creating A Brand Marketing Plan
The Ultimate Guide To Creating A Brand Marketing PlanThe Ultimate Guide To Creating A Brand Marketing Plan
The Ultimate Guide To Creating A Brand Marketing Plan
 
Sales - Entrepreneurship 101
Sales - Entrepreneurship 101 Sales - Entrepreneurship 101
Sales - Entrepreneurship 101
 
Marketing Excellence
Marketing ExcellenceMarketing Excellence
Marketing Excellence
 

Mehr von Element Three

The Importance of CX for Outdoor Manufacturers
The Importance of CX for Outdoor ManufacturersThe Importance of CX for Outdoor Manufacturers
The Importance of CX for Outdoor ManufacturersElement Three
 
Emerging Marketing Technologies Webinar
Emerging Marketing Technologies WebinarEmerging Marketing Technologies Webinar
Emerging Marketing Technologies WebinarElement Three
 
How to Supercharge Your Marketing Automation Using Audience Research and User...
How to Supercharge Your Marketing Automation Using Audience Research and User...How to Supercharge Your Marketing Automation Using Audience Research and User...
How to Supercharge Your Marketing Automation Using Audience Research and User...Element Three
 
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing Data
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing DataClosed-Loop Reporting: How to Close the Loop in Your Sales and Marketing Data
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing DataElement Three
 
Connect Your Brand with the Modern Buyer - Element Three and SMARI Research
Connect Your Brand with the Modern Buyer - Element Three and SMARI ResearchConnect Your Brand with the Modern Buyer - Element Three and SMARI Research
Connect Your Brand with the Modern Buyer - Element Three and SMARI ResearchElement Three
 
The Secret to Crushing Your Employer Brand
The Secret to Crushing Your Employer BrandThe Secret to Crushing Your Employer Brand
The Secret to Crushing Your Employer BrandElement Three
 
Building a Discernible Brand in the Modern World | Element Three
Building a Discernible Brand in the Modern World | Element ThreeBuilding a Discernible Brand in the Modern World | Element Three
Building a Discernible Brand in the Modern World | Element ThreeElement Three
 
Love Letters from Google: SEO, UX and the Internet of Things
Love Letters from Google: SEO, UX and the Internet of ThingsLove Letters from Google: SEO, UX and the Internet of Things
Love Letters from Google: SEO, UX and the Internet of ThingsElement Three
 
True to the Game: Four Moves to Quadruple Your Average Client Size
True to the Game: Four Moves to Quadruple Your Average Client SizeTrue to the Game: Four Moves to Quadruple Your Average Client Size
True to the Game: Four Moves to Quadruple Your Average Client SizeElement Three
 
How to Hire a HubSpot Agency Partner
How to Hire a HubSpot Agency PartnerHow to Hire a HubSpot Agency Partner
How to Hire a HubSpot Agency PartnerElement Three
 
Big wins & battle scars upload
Big wins & battle scars uploadBig wins & battle scars upload
Big wins & battle scars uploadElement Three
 
Gillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in MarketingGillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in MarketingElement Three
 
Brian Kavicky Sales and Marketing
Brian Kavicky Sales and MarketingBrian Kavicky Sales and Marketing
Brian Kavicky Sales and MarketingElement Three
 
Julie Warnecke Paid Media
Julie Warnecke Paid MediaJulie Warnecke Paid Media
Julie Warnecke Paid MediaElement Three
 
Chris Savage Build Audience with Video
Chris Savage Build Audience with VideoChris Savage Build Audience with Video
Chris Savage Build Audience with VideoElement Three
 
Lindsey Groepper Public Relations
Lindsey Groepper Public RelationsLindsey Groepper Public Relations
Lindsey Groepper Public RelationsElement Three
 
Eva McKnight & Lance Padgett Capturing Customers
Eva McKnight & Lance Padgett Capturing CustomersEva McKnight & Lance Padgett Capturing Customers
Eva McKnight & Lance Padgett Capturing CustomersElement Three
 
Michael Reynolds Corporate Blog
Michael Reynolds Corporate BlogMichael Reynolds Corporate Blog
Michael Reynolds Corporate BlogElement Three
 
Dan Fahrner Marketing Culture
Dan Fahrner Marketing CultureDan Fahrner Marketing Culture
Dan Fahrner Marketing CultureElement Three
 
Tiffany Sauder Winning Inbound Brand
Tiffany Sauder Winning Inbound BrandTiffany Sauder Winning Inbound Brand
Tiffany Sauder Winning Inbound BrandElement Three
 

Mehr von Element Three (20)

The Importance of CX for Outdoor Manufacturers
The Importance of CX for Outdoor ManufacturersThe Importance of CX for Outdoor Manufacturers
The Importance of CX for Outdoor Manufacturers
 
Emerging Marketing Technologies Webinar
Emerging Marketing Technologies WebinarEmerging Marketing Technologies Webinar
Emerging Marketing Technologies Webinar
 
How to Supercharge Your Marketing Automation Using Audience Research and User...
How to Supercharge Your Marketing Automation Using Audience Research and User...How to Supercharge Your Marketing Automation Using Audience Research and User...
How to Supercharge Your Marketing Automation Using Audience Research and User...
 
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing Data
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing DataClosed-Loop Reporting: How to Close the Loop in Your Sales and Marketing Data
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing Data
 
Connect Your Brand with the Modern Buyer - Element Three and SMARI Research
Connect Your Brand with the Modern Buyer - Element Three and SMARI ResearchConnect Your Brand with the Modern Buyer - Element Three and SMARI Research
Connect Your Brand with the Modern Buyer - Element Three and SMARI Research
 
The Secret to Crushing Your Employer Brand
The Secret to Crushing Your Employer BrandThe Secret to Crushing Your Employer Brand
The Secret to Crushing Your Employer Brand
 
Building a Discernible Brand in the Modern World | Element Three
Building a Discernible Brand in the Modern World | Element ThreeBuilding a Discernible Brand in the Modern World | Element Three
Building a Discernible Brand in the Modern World | Element Three
 
Love Letters from Google: SEO, UX and the Internet of Things
Love Letters from Google: SEO, UX and the Internet of ThingsLove Letters from Google: SEO, UX and the Internet of Things
Love Letters from Google: SEO, UX and the Internet of Things
 
True to the Game: Four Moves to Quadruple Your Average Client Size
True to the Game: Four Moves to Quadruple Your Average Client SizeTrue to the Game: Four Moves to Quadruple Your Average Client Size
True to the Game: Four Moves to Quadruple Your Average Client Size
 
How to Hire a HubSpot Agency Partner
How to Hire a HubSpot Agency PartnerHow to Hire a HubSpot Agency Partner
How to Hire a HubSpot Agency Partner
 
Big wins & battle scars upload
Big wins & battle scars uploadBig wins & battle scars upload
Big wins & battle scars upload
 
Gillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in MarketingGillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in Marketing
 
Brian Kavicky Sales and Marketing
Brian Kavicky Sales and MarketingBrian Kavicky Sales and Marketing
Brian Kavicky Sales and Marketing
 
Julie Warnecke Paid Media
Julie Warnecke Paid MediaJulie Warnecke Paid Media
Julie Warnecke Paid Media
 
Chris Savage Build Audience with Video
Chris Savage Build Audience with VideoChris Savage Build Audience with Video
Chris Savage Build Audience with Video
 
Lindsey Groepper Public Relations
Lindsey Groepper Public RelationsLindsey Groepper Public Relations
Lindsey Groepper Public Relations
 
Eva McKnight & Lance Padgett Capturing Customers
Eva McKnight & Lance Padgett Capturing CustomersEva McKnight & Lance Padgett Capturing Customers
Eva McKnight & Lance Padgett Capturing Customers
 
Michael Reynolds Corporate Blog
Michael Reynolds Corporate BlogMichael Reynolds Corporate Blog
Michael Reynolds Corporate Blog
 
Dan Fahrner Marketing Culture
Dan Fahrner Marketing CultureDan Fahrner Marketing Culture
Dan Fahrner Marketing Culture
 
Tiffany Sauder Winning Inbound Brand
Tiffany Sauder Winning Inbound BrandTiffany Sauder Winning Inbound Brand
Tiffany Sauder Winning Inbound Brand
 

Kürzlich hochgeladen

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisalgomezdominic3
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceOperational Excellence Consulting
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------ThanzirNazer
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfRobertPhillips265023
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 

Kürzlich hochgeladen (20)

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisal
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767  Call Girls In AL KaramaAL Satwa Dubai Call Girls +971552825767  Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
 

How to write a marketing plan

  • 1. HOW ABOUT A MARKETING PLAN THE STEPS TO CREATING YOUR OWN MARKETING PLAN 2010
  • 2. WHAT IS MARKETING? “Marketing is the delivery of customer satisfaction at a profit.” The 4 P’s The 4 C’s Product Customer Solution Price Customer Cost Place Convenience Promotion Communication
  • 3. WHAT WILL A MARKETING PLAN DO FOR ME?   Help you establish goals   Force you to look at your competition   Take a process approach to your business   Add discipline   Drive strategy   Create parameters for helping to make informed decisions   Help produce results
  • 4. GETTING STARTED: KEY COMPONENTS Situation Marketing Analysis Strategy Sales Expense Forecast Budget
  • 5. MARKETING PLAN COMPONENTS: BREAKING IT DOWN   SITUATION ANALYSIS   Market Summary   What is the market? Situation Marketing   What are the trends Analysis Strategy   Who is my customer   SWOT Analysis   Strengths Sales Expense   Weaknesses Forecast Budget   Opportunities   Threats   Competition
  • 7. MARKETING PLAN COMPONENTS   MARKETING STRATEGY   How do you plan to reach your goals? Situational Marketing Marketing Situational Analysis Strategy Strategy   Focus on your strengths Analysis and opportunities   What is your value proposition?   What are the main Sales Expense Expense benefits you offer Forecast Budget Budget   Who is your target customer   What price
  • 8. EXAMPLES OF VALUE PROPOSITION Your plan should support your value proposition   EXAMPLE: Michelin Tires: Offers safety conscious parents greater security in tires, at a premium price.   EXAMPLE: Quickbooks: Offers user friendly, dynamic accounting software at an affordable price point for small business
  • 9. FURTHER DEFINING VALUE THROUGH THE CUSTOMER’S EYES   What does the customer get from me that he/she doesn’t get anywhere else   Find the value you create for the customer   HOW TO ACTIVITY: 1.  List all of the business problems your offering solves for customers 2.  Highlight those problems you solve better than anyone else
  • 10. THINK ABOUT BENEFITS Features Benefits   Six cylinders   Powerful   Four cup holders   Storage   Leather seats   Prestige   Reclining seats   Comfort   On-board GPS   Convenience   Airbags   Safety
  • 11. IDEAL CUSTOMERS: DO YOU KNOW WHO THEY ARE?   What are their attributes? List them.   Where can you find them?   Helps you figure out your market potential and growth potential
  • 12. ONE PAGE MARKETING PLAN: GETTING STARTED   Get started by focusing on one to three key objectives   Be a leader in those areas   Own a feature your market highly values   Develop one strong marketing message that communicates your leadership and position   Make sure all communications support that message
  • 13. CRAFT YOUR “ELEVATOR” STORY   A brief explanation that describes:   Typical problem you solve best or better than your competition   How you helped and what was unique Elevator Story •  A simple paragraph Problem you Unique way solve you help
  • 14. ELEMENT THREE’S ELEVATOR STORY “Element Three is like having a marketing department in house that’s capable of assessing the situation and giving you the right blend of marketing insight, brand clarity, and creativity to meet you goals. We ensure you spend your resources on the highest impact activities and can show results for your marketing efforts.”
  • 15. DEMAND CREATION TACTICS On line •  Websites, email marketing, SEO, media webinars, Angie’s List Social •  Facebook, My Space, Twitter Media •  Blogs •  Tradeshows, conferences, Events workshops, speaking engagements
  • 16. DEMAND CREATION TACTICS Public •  Press Releases, news coverage, Relations article placement, sponsorships •  Print, newsletters, Advertising publications,programs Viral •  Word of mouth, video, YouTube
  • 17. SUM IT UP : STEPS TO A PLAN   Define Product Offering   Price   Budget   Target Markets   Competition   Goals   Strengths, Weaknesses, Opportunities, Threats   Strategies   Tactics   Promise   Message