This document outlines a presentation given by Simon Duncan on developing and implementing a social media strategy for voluntary organizations. The presentation covers introducing social media tools like Facebook, Twitter, blogs and YouTube and how organizations can use them to build relationships and engage their communities. It emphasizes listening to audiences, sharing content, and connecting people. The presentation also provides guidance on creating a social media strategy with goals, research, tools selection, an action plan and evaluation. Useful links are included for social media planning and administration.

1. Social Media for Voluntary Organisations
Developing and implementing
a social media strategy
Simon Duncan
Electroville

2. AGENDA
Introduction to Electroville
You and Your goals
Social Media and the voluntary sector
Introduction to social media tools
Lunch
Developing a Social Media Strategy
Exploring Social Media tools

3. ELECTROVILLE
Social Enterprise delivering ICT support to VCOs in
Yorkshire and Humber
ICT funded programs – Add a Friend
Technical Support
Websites
Social Impact Tracker Databases
Training
Hardware

4. YOUR GOALS

5. SOCIAL MEDIA MINEFIELD

6. ADD A FRIEND
What is Social Media?
?
Your Thoughts

7. ADD A FRIEND
What are your beliefs about Social Media?
Positive Negative

8. ADD A FRIEND
Suggestions
1. Creates honest direct dialogue between people
2. Encourages people to share feedback, opinions and ideas
3. Lets people communicate quickly and easily
4. Connects people with shared common interests
5. Helps to give people a voice
6. Alleviates the isolation of the elderly and disabled
7. Helps to create routes to employment and enterprise

9. ADD A FRIEND
Suggestions
1. Without effective filtering, you can suffer from information overload
2. If not many people connect with your social media profiles, they can
look empty and unused
3. You need plenty of content to fill your social media profiles on a regular
basis
4. Poorly managed social media channels can be a place for people to
leave negative or abusive comments
5. It takes up a lot of time

10. SOCIAL MEDIA STATS

11. STATISTICS
Facebook use in the UK is now 30 million, over half the
13y+ population.
50% Facebook users access their account every day
48% Facebook users are in the 30+ age range
The fastest growing demographic for Facebook uptake is
the 50+ age group.
50% of 16 year olds check their Facebook status before
they get out of bed in the morning.
24 hours of video is uploaded to YouTube every minute.
YouTube is the second most popular search engine

12. SOCIAL MEDIA BUILDING RELATIONSHIPS

13. SOCIAL MEDIA TOOLS - INTRODUCTION
Encephalitis Society – Support, Events
Lifeline – Campaigning
Blogging Wild Food Forager – Interest, Information
Hollybank Trust – Fundraising

14. SOCIAL MEDIA BUILDING RELATIONSHIPS
Listening to what is going on
Linking and Sharing – and linking again!
Expressing yourself – to individuals, groups,
organisations, companies, local government
Comments and Feedback – agree or
disagree, this is what builds communities
around a topic
Connecting – social media is more about
the links, introductions and relationships
than the technology
Being Helpful – giving and sharing via social
media is changing society
Saying Thank you
HOW CAN YOU RISE TO THE SOCIAL MEDIA CHALLENGE?

15. SOCIAL MEDIA STRATEGY
1. Organisation’s purpose and goals
2. Social Media goal/s
• Who are you trying to reach?
• To what purpose?
3. Research
4. Tool/s
5. Plan of action
• Who does what, when and how
• Training
6. Monitoring and Evaluation
7. Review

16. SOCIAL MEDIA TOOLS - FACEBOOK
Mental Health Foundation – Support
Leeds Irish Health and Homes – Fundraising
Disability Connections – Inspirational
Youth Parliament Middlesborough – Facebook via Twitter
UK Youth Climate Coalition – Campaign, Info, Giving a Voice
Northshore YMCA – Social responsibility, programs
Age Concern Havering – Promoting events and services
Encephalitis Society – Support, Events

17. SOCIAL MEDIA TOOLS - TWITTER

18. SOCIAL MEDIA TOOLS - BLOGGING
Blogging
Wild Food Foraging – Interest
Deaf Mom World – Individual disability blog
Layla Grace Foundation – Multiple approaches
Networked Blogs - Music

19. SOCIAL MEDIA TOOLS - YOUTUBE
Jessie’s Fund – Haircut fundraiser
Get more people cycling – Promotional campaign
Drug and Alcohol Abuse Awareness – Slideshow plus music
Youth Music – Testimony
Cannon Hall Farm – Users video
Benson’s Beds – Viral
Purple Feather – Viral
Japanese Girls? – Fun

20. ACTION POINTS
1. Social Media Strategy Completion
2. Social Media Strategy Implementation
3. Meeting

21. USEFUL LINKS
1. Facebook basics list
2. Setting up a Facebook profile
3. Getting started with Facebook pages
4. Facebook pages administration/settings
5. Facebook tips and tricks
6. Social Media Planning Guide

22. THANK YOU
Simon Duncan
Head of Social Media, Electroville
ICT Champion, Yorkshire and Humber
01924 488725
simonduncan@electroville.org.uk
www.electroville.org.uk
This presentation complete with links is available at
www.electroville.org.uk/content/add-a-friend-presentation