This document provides information about various research techniques and terms. It discusses Japanese word of the week "Kudasai", aims and objectives of market research lessons including identifying forms of secondary research. It also outlines units on research techniques and pre-production for media industries. Various research methods like quantitative and qualitative research are explained. Secondary research sources like reviews, blogs, archives are also described. The document encourages planning and provides an overview of what was covered.

1. Japanese Word of the Week (10) Kudasai ください [ku-da-saiy] Mizu o kudasai?

2. Aims & Objectives Aims: Students will understand styles of market research. They will use both to focus upon one product. Objectives: All students will identify 2 forms of secondary research Most students will identify 2 forms of secondary research and explain their function Some students will identify 3 forms of secondary research, explain and use their functions for assignment purposes

3. Research and Pre-Production 1 February 2010 Unit 1 Research Techniques for Media Industries Unit 2 Pre-Production for Media Industries

4. Research Techniques 1 Understand the purposes of research in the media industries 2 Be able to apply a range of research methods and techniques 3 Be able to present results of research.

5. Pre-Production Techniques 1 Understand requirements for production 2 Be able to obtain resources for production 3 Be able to apply production logistics.

6. How’s Your Primary Research Coming Along? Quantitative & Qualitative. Questionnaires, Interviews & Surveys How are you doing? Have you been asking questions, and more importantly recording your research?

8. Why bother?

10. Blogs

11. Gamelogs

12. ArchivesThese are the BIG GUNS of production but especially market research…

14. Experience

15. Mostly qualitative (unless succeeded by ratings)

17. Rationale

18. Multitude of sources

19. Usually used in massive researchFACT: The 2008 re-make of Ultimate’s JetPac by RARE involved a lot of retro stats and archived research into the original game

20. Little Big Planet

22. Percentages – “40% of RPG games are…”

23. Fractions – “1/4 of all FPS games have…”

25. Experiences – “When I got to the first checkpoint, I…”

26. Aspirations / Hopes – “I wanted it to go on longer…”

29. Take small steps. Don’t look for mammoth evidence and you won’t be bamboozled by the answer

32. The key differences within Secondary Research

33. Making plansHave we met our outcomes?