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In-depth
                                 EnerCities, a Serious Game to Stimulate
                                 Sustainability and Energy Conservation: Preliminary
                                 Results
Authors                            Serious gaming is generally considered to be a powerful means to educate people. Us-
                                   ing such games in order to influence the energy consumers of tomorrow –i.e. present-
Erik Knol
                                   day secondary school students to become more environmentally friendly and conserve
Owner of consultancy Qeam
BV and initiator of EnerCities     more energy at home– presents researchers and designers with a specific set of chal-
project                            lenges. In addition to resorting desired effects on outcome variables, the game also has
erik.knol@qeam.com                 to appeal to people who are highly critical.
Peter W. De Vries
                                   This paper presents some preliminary evaluation results of a serious game developed to
Assistant Professor at the
Faculty of Behavioural             increase awareness and attitudes relating to energy use in the household, in a number
Science, University of             of European countries. Combining results from exploratory quantitative and qualitative
Twente                             pilot studies and quantitative field experiments, we come to the following conclusions:
P.W.deVries@gw.utwente.nl          (serious) gaming in the field of sustainability and energy conservation is not common
                                   among students, as evidenced by extremely low percentages of reported use.

Tags                               Furthermore, results clearly show that playing EnerCities increased awareness, and
                                   more positive attitudes towards some everyday-life energy-related behaviours.
Game Based Learning,
serious gaming, energy
awareness, EnerCities
                                 1. Introduction
                                 Sustainability and energy conservation at home are topics that are high on the agendas of
                                 many EU countries and have been implemented in educational programmes on multiple
                                 levels (primary school, secondary school, vocational level, bachelor’s and master’s level).
                                 Arguably, these two topics have a rather abstract and complex character. For instance, sus-
                                 tainability and energy conservation relate to many different behaviours on various levels,
                                 whose impact on energy consumption may not be immediately clear. On a consumer level,
                                 one could strive for sustainable living by selecting in-season vegetables only, abstain from
                                 using the car, insulate one’s home, or wash at lower temperatures. At a governmental or
                                 societal level choices need to be made in which energy needs, emission levels and pollu-
                                 tion, financial resources, etc. need to be balanced; money invested in wind turbines or solar
                                 energy facilities cannot go to housing projects, for instance. In our view, serious gaming is a
                                 potentially powerful tool, enabling youngsters to grasp the complexity of topics as sustain-
                                 ability and energy conservation and stimulating energy-conservation awareness, attitudes
                                 and behaviours of youngsters in a fun way, inside and outside of classrooms. This is why the
                                 EnerCities project was initiated; it involves the development of an online serious game to
                                 educate secondary school students, i.e. tomorrow’s energy consumers, in this respect. This
                                 paper reflects on our findings from an exploration of the various energy-related games used
                                 by students, the effects of actually playing EnerCities on students’ environmental awareness,
                                 and energy saving attitudes.



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2. Household energy consumption and                                           When we look at the current energy consumption figures in
   conservation                                                               Europe (EU27; see Figure 1), it becomes clear that a consider-
                                                                              able part of the total energy consumption, approximately 25 %,
The need to inform, educate and inspire youngsters about sus-                 can be attributed to household consumption. In addition, Fig-
tainability, energy consumption (patterns) and energy conserva-               ure 2 shows that during the period of 1998 to 2008 the elec-
tion, is in line with national and European policies. By and large            tricity consumption per dwelling for electrical appliances and
these prescribe a reduction of greenhouse gas emissions, most                 lighting increased in almost all EU27 countries. Explanations can
importantly of CO2, a reduction in energy consumption, stimu-                 be found in the increased availability of electrical appliances
lation of the development and implementation of renewable                     in each home, both in terms of the number of different types
energy sources, and a decreased dependency on fossil fuels                    appliances as well as the number per type (e.g. it has become
(European Commission, 2010).                                                  more and more common to have more than one television or
                                                                              radio per household) and the expansion of adoption of the
             

                                                                              personal computer and internet. These trends counteract the
                                                                              overall energy efficiency improvements in the household sector
                                                                              during that same period, achieved for instance in space heating,
                                                                              water heating and cooking (see Figure 2). On a European level,
                                                                              the ambition is to substantially invest in and stimulate energy
                                                                              efficiency, as evidenced by Member States’ expressed commit-
Figure 1: Total final energy consumption distribution in 2008 of the
          EU27 countries (total is 1169 Mtoe - million tonnes of oil          ment to achieve a 20 % reduction in the consumption of primary
          equivalent) (Eurostat, 2010)                                        energy by 2020 (European Commission, 2006: Action Plan for
                                                                              Energy Efficiency 2007-12 of the European Union).




                                                                                                                                     

Figure 2: Above – electricity consumption per dwelling for electrical appliances and lighting (Odyssee, 2011); below – energy efficiency improvements
          in the household sector (Odyssee, 2011)




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In order to stimulate household energy conservation, according          Over the years, a variety of elearning games and serious games
to some the most cost-effective way to achieve energy savings           dealing with sustainability, energy efficiency and renewable en-
(e.g. Bertoldi et al., 2000), intelligent education of youngsters is    ergy have been developed and deployed. Some of these games
needed, focusing on increasing awareness of the role of energy          are public-funded games (e.g. funded by the European Commis-
in our society and energy consumption at home, and influence            sion or national governments; e.g. EnerCities is co-funded by the
their (future) energy-related behaviours. At schools across Eu-         European Commission Intelligent Energy Europe Programme),
rope, substantial attention is devoted to sustainability, renew-        while others are industry-driven games that are (partly) initi-
able energy and energy efficiency. Some projects are initiated          ated by companies (e.g. companies active in the energy sector
locally, while others are more embedded in regional, national or        such as Chevron). Examples are EnerCities (available in 6 lan-
European initiatives or frameworks like the initiative U4energy.        guages), ElectroCity (English language), EfficienCity (English lan-
This pan-European competition for both primary and secondary            guage), EnergyVille (English language), EcoVille (13 languages),
schools includes three competition categories: energy efficiency        Clim’Way (French and English language), BBC Climate Challenge
measures at school, best pedagogical actions to raise awareness         (English language), Eco-Agents (24 languages), CEO2 Climate
on efficient energy use, and best awareness raising campaign on         Game (English language) or even SimCity Societies (more than
energy efficiency. Besides regular education programmes, new            20 languages). All these (free) online games have the ambition
and innovative educational concepts are being developed to              to reach young people and/or students and inform and inspire
reach youngsters and involve them in sustainability and energy          them about the social, economic and technological challenges
efficiency (e.g. Gustafsson et al., 2009). One of these concepts        related to sustainability, climate change, renewable energy or
is serious gaming.


3. Serious games on sustainability,
   renewable energy or energy saving
Traditional education programmes have difficulties to adapt to
the information processing styles, communication and social
routines of young people. Typically, today’s young people prefer
visual information over textual, are cross-media oriented, play
games (from casual games to MMORPGs - massively multiplayer
online role-playing games) and are highly active on social net-
work sites (Bennet et al., 2008). This is why education institutes
would like to find ways to modernise their methods and instru-
ments for knowledge transfer, students’ skill development and
                                                                                                                                     

enhancement. Serious games probably constitute more suitable
learning tools due to their engaging character (e.g. Annetta,
2008; Ratan & Ritterfeld, 2009). Defined as “a mental contest,
played with a computer in accordance with specific rules, that
uses entertainment to further government or corporate train-
ing, education, health, public policy, and strategic communi-
cation objectives” (Zyda, 2005; p. 26), they go beyond ‘game-
based learning’ (Prensky, 2007) or ‘elearning games’ in that they
also have the ambition to incorporate fun and enjoyment in the
gaming experience while the learning elements are less overtly
positioned in the game. An effective serious game should take
into account intrinsic motivational ingredients like challenge,
curiosity, fantasy, and control (Rieber, 1996).                                                                                      

                                                                        Figure 3: Students playing EnerCities




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energy efficiency. Not all games, however, have been able to           sustainability or energy; see Figure 3). The game is designed to
appeal to ‘digital natives’ and to trigger them to stay online,        be played on classroom computers with rather low specifica-
game, absorb and learn. It seems that many elearning games             tions, preventing that EnerCities cannot be played on schools
and serious gaming dealing with sustainability, energy efficiency      with less modern ICT infrastructures. EnerCities has won both
and renewable energy seem to have put fun and enjoyment less           national and international awards (‘Best Learning Game 2010’
central in the game concept. Ideally, they should be in the first      according to European platform ‘ENGAGE Quality Awards’ and
place games for enjoyment containing explicit or even implicit         the Dutch game industry awarded EnerCities with the title ‘Best
specific content instead of specific content looking for or trans-     Online Game 2010’).
formed into game formats.
                                                                       The EnerCities game starts with a small village and a small piece
The serious game BBC Climate Challenge is rather text driven           of land to build on. A drag-and-drop interface lets players build
and the level of complexity seems to be more appropriate for           structures (e.g. residential and industrial areas, renewable /
bachelor and master students. ElectroCity has been available           non-renewable energy sources, green zones) to expand the city
for some years and is quite popular. Nevertheless, ElectroC-           (see Figure 4). The gamer needs to balance people, planet and
ity, EnergyVille and EcoVille and others have to compete with          profit while supplying the growing city with sufficient electricity,
more recent serious games such as EnerCities, the game central         implementing energy conservation and CO2 emission measures
to this paper. It too focuses on young people, especially sec-         and minimizing fossil fuel use. Each player’s decision influences
ondary school students, to stimulate their awareness about             the scores for people, planet and profit. When done well, play-
the balance of people, profit and planet and the relevance of          ers receive more potential city space to expand their city and to
renewable energy and energy saving. It attempts to appeal to           utilise extra available game options. The game allows players to
the target groups, however, by taking into account their spe-          execute several strategies and see the results of their actions on
cific characteristics, needs and desires, both in terms of com-        the long term. The duration of the game is approximately 15-45
munication as well as gameplay. To be and stay attractive for          minutes, depending on the player’s strategies.
young players, EnerCities has an up-to-date visual appearance,
sound effects and music, and an advanced game engine for visu-         4. Research results and reflections
alising 3D perspectives, 3D motion and animations. Moreover,
gameplay takes place on a website (browser-based), which is            A study was were conducted to ascertain whether playing the
also embedded in social media; users of Facebook can easily            EnerCities game indeed offered a engaging environment en-
enter or re-enter the game from their particular social media          couraging learning about sustainability, renewable energy and
platform (http://apps.Facebook.com/EnerCities), thus experi-           energy conservation and, in particular, whether it positively
encing little or no barriers. The use of social media for dissipa-     influenced gamers’ stance towards energy saving in their daily
tion of the game also allows gamers to post their gaming scores,       lives. During the rollout of EnerCities, a quantitative field-ex-
thus enhancing gameplay experience and increasing the likeli-          periment was conducted to test differences in awareness con-
hood that gamers will return by creating an element of competi-        cerning energy-related issues between a group who had actu-
tion. A next phase for these serious games could be multiplayer        ally played the EnerCities game and those who had not (i.e., a
variants to facilitate in-game interaction with others. However,       between-participants design).
research is suggested in terms of frameworks, guidelines, and          Questionnaires were composed in six European languages
processes for multi-user games with learning ambitions (Richter        (Dutch, English, German, Greek, Slovenian, and Spanish) and
& Livingstone, 2011).                                                  placed on www.EnergyQuestionnaire.eu. During the quantita-
The serious game EnerCities (www.EnerCities.eu) and related            tive field-experiment (February 2011 – May 2011) more than
educational materials are available for schools and individuals        800 students from 5 countries filled in the online question-
across Europe, in six different languages (Dutch, English, Ger-        naires. Additionally, during the rollout preparations dozens of
man, Greek, Slovenian, and Spanish). Large-scale usage of the          students were asked to play and review EnerCities. Below, we
game on schools started as from September 2010, and in the             would like to reflect on the following findings: energy games
mean time more than 5,000 students have played it in a school          played by students, qualitative impressions of EnerCities on
setting (during regular lessons or special projects in the field of



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Figure 4: Screenshot of EnerCities including basic information about the gameplay elements



students, effects of EnerCities on environmental awareness of               nomena. This is in line with the study of the National Founda-
students, and effects of EnerCities on energy saving attitudes.             tion for Educational Research (2009). It found that in a survey
                                                                            of 735 teachers (secondary schools) in 2009, 30 % said they had
4.1 Reflections about playing games on energy                               used games (designed primarily for entertainment) in the class-
                                                                            room for educational purposes and 58 % would be willing to do
    saving or renewable energy
                                                                            so in the future. Our data show that of a group of students from
Observations during the rollout of EnerCities showed that for               8 European countries who never played EnerCities (N = 757; av-
teachers (mostly secondary schools and vocational education)                erage age 18.3 years (SD = 8.1); 33 % female / 67 % male) only
gaming in the classroom and serious gaming are (still) new phe-             a fraction (4.5 %) indicated that he/she had played some sort of



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 How much fun did you have playing the game?                                   No fun: 14               Neutral: 14                Fun: 37

 Did you find the game too easy, a good challenge or too hard?                Too easy: 18          Good challenge: 49           Too hard: 6
 Compared to normal lessons, was it nice to play the EnerCities            Not nice to play in                               Nice to play in the
                                                                                                        Neutral: 13
 game in the classroom?                                                    the classroom: 7                                    classroom: 36
 Would you recommend this game to your friends                                   No: 22           Other / don’t know: 7            Yes: 47

 After playing the game, will you use less energy?                               No: 24            Neutral / perhaps: 10           Yes: 40

Table 1: Students’ answers on questions concerning the EnerCities game during rollout preparations; numbers indicate the number of times remarks
         occur in each category*
           * N = 76; Slovenia: 6 respondents, Germany: 13, United Kingdom: 17 Greece: 19, and the Netherlands: 21
                                                                             ,



game dealing with the topic energy saving or renewable energy;               and not too difficult), that it was nice to play in the classroom,
of these, 0.4 % indicated to have played ElectroCity before, 0.3             and that they would recommend it to their friends (see Table 1).
% BBC Climate Challenge, 0.5 % other games like Build It Green:              A large part of the students indicated to have used less energy
Back to the Beach and 3.3 % failing to specify a particular game.            after they have played the game. Remark: attitudes towards
These findings were very similar to those in the group who did               energy-related behaviours (at home) are specifically tested dur-
play EnerCities (N = 322; average age 15.1 years (SD = 3.3); 45              ing the earlier-mentioned two quantitative field-experiments.
% female / 55 % male; from at least 6 European countries): 3.1               In response to the question ‘What did you find out about en-
% had played ElectroCity, 0.6 % BBC Climate Challenge, 1.2 %                 ergy saving and ‘green energy’ after playing the game?’ large
other games, and 2.2 % reportedly being unable to specify a                  numbers of the students were able to elaborate on energy and
played game. We can safely conclude from these figures that                  energy saving. Nevertheless, the students were also critical on
(serious) gaming in the field of energy is not common among                  the learning aspects of the game. Table 2 gives an impression of
students, let alone in the classroom, but this diffusion process             reactions. By and large, although these quantitative and qualita-
can speed up rapidly when teachers, specially those with early               tive results offer some suggestions for improvement, it appears
adopter characteristics, find the means and institutional sup-               that the current version of EnerCities meets the target group’s
port to further bring serious games to the classroom.                        critical criteria.


4.2 Quantitative and qualitative reflections on                               “After playing the game I found out that saving energy is
                                                                              helpful to all of us.
                                                                                                  ”
    the EnerCities game by students
                                                                              “I can not change anything, but WE could. So we have to
For quantitative and qualitative reflections on the EnerCities                work together.”
game by students during the preparations of the European roll-                “I don’t feel that I have learned something new about energy
out of EnerCities a limited online questionnaire was used, which              saving and green energy, as the game is quite generic. It
                                                                              refers to the way of constructing a city by using renewable
a total of 76 students from 5 schools across Europe successfully
                                                                              energy in terms of environmental and money costs, but does
completed. Results show that in principle these students were                 not give any information of how can we save energy our daily
not negative about the EnerCities game’s thematic focus (city                 life.
                                                                                  ”
building and balancing people, profit and planet), the gameplay               “I didn’t learn anything about that, I already knew.
                                                                                                                                 ”
(including levels and complexity), and the look and feel of the
game (graphics, colouring, 3D perspectives and motion, menus                 Table 2: Impressions of reactions on ‘What did you find out about
                                                                                      energy saving and ‘green energy’ after playing the game?’
and options). In general, the students liked the strategic nature
of the game. Students were also aware of the need for balanc-
ing multiple parameters (e.g. economy, energy, environment) in               Also elearning and games enthusiasts have reviewed EnerCities,
the game. Some students indicated the goal of the game to be                 such as Van den Berg (2010) who concludes that EnerCities plays
unclear to them. Most of the students found the game ‘fun’ to                quite easy and can easily be implemented in lessons or home-
play, that the game offered a good challenge (both not too easy              work assignments. In her opinion a disadvantage is that espe-



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                                                                   Experimental Group*            Control Group*                Significance
                                                                        M            SD             M            SD        F (1, 651)        p
 I am interested in learning more about energy saving
                                                                      5.02          1.79          4.38          1.89          19.67       < .001
 and ‘green’ energy
 I am concerned about the environment                                 5.35          1.55          4.82          1.62          18.54       < .001
 I am aware of the linkages between economy, energy
                                                                      5.00          1.51          4.39          1.53          26.36       < .001
 usage and environment
 I am aware that environment is more important than
                                                                      5.06          1.56          4.59          1.73          13.25       < .001
 economy

 I am aware that I should lower my own energy usage                   5.24          1.79          4.81          1.72           9.76       < .002

   * Experimental Group N = 325; Control Group N = 328; data gathering period: February 2011 – May 2011

Table 3: Means and standard deviations of environmental awareness for the experimental and control group, and significance of their differences
         (7-points scale; higher scores indicate more positive awareness)



cially experienced gamers may easily get bored. Mack (2010),                 did not play EnerCities) (average age 16.40 years (SD = 3.21);
on the other hand, expressed concern about the lack of clues                 36 % female / 64 % male; from 5 countries). To test whether
and feedback within chosen scenarios by the player. Neverthe-                playing the EnerCities game had increased awareness about en-
less, he finds the concept of EnerCities great and rather addict-            ergy conservation issues, as opposed to the control condition in
ing. The earlier-mentioned ‘Best Learning Game 2010’ award in-               which the game had not been played, the scores on five aware-
dicates that elearning professionals and teachers recognise the              ness items were inserted in a multivariate analysis of variance
methodological, didactical and technical aspects of EnerCities.              (MANOVA). This yielded a significant multivariate effect, F (5,
                                                                             647) = 6.58, p < .001. Table 3 shows that for each of the five
4.3 Reflections on the effects of EnerCities                                 items a higher awareness score was found for the experimen-
                                                                             tal group compared to the control group; univariate tests, also
    on environmental and energy awareness of
                                                                             displayed in Table 3, indicated that for each item this difference
    students
                                                                             was highly significant. These results clearly show that playing
The purpose of EnerCities is to stimulate the awareness and                  EnerCities increases the awareness on energy-related and envi-
attitude of youngsters regarding sustainability and energy sav-              ronmental-related issues.
ing. We tested the differences in awareness concerning envi-
ronmental and energy-related issues between the experimental
group (EnerCities players) and the control group (students who                                                         Experimental Group*
                                                                                                                          M               SD
 After playing the EnerCities game I was interested in learning more about energy saving and ‘green’
                                                                                                                        4.30              1.79
 energy
 Playing the Enercities game has increased my concern about the environment                                             4.29              1.56
 Playing the Enercities game made me aware of the linkages between economy, energy usage and
                                                                                                                        3.95              1.59
 environment
 Playing the EnerCities game made me aware that environment is more important than economy                              4.02              1.47

 Playing the EnerCities game made me aware that I should lower my own energy usage                                      3.91              1.63

   * N = 119; data gathering period: September 2010 – January 2011

Table 4: Means and standard deviations of environmental awareness strongly related to the player’s EnerCities experience (7-points scale; higher
         scores indicate more positive awareness)




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Table 4 shows the absolute average environmental and energy                  the TV (instead of using standby function), and towards taking
awareness in relationship with the player’s EnerCities experi-               shorter showers significant differences (see Table 5 for means,
ences. It shows that respondents (84 % females / 16 % males;                 standard deviations and test results).
average age 17.79 years (SD = 1.97)) gave slightly lower item
                                                                             As indicated in Table 5 no significant differences regarding at-
scores on the environmental awareness questions than the ex-
                                                                             titude towards switching off lights in unoccupied rooms were
perimental group mentioned in Table 3. The difference could
                                                                             found. However, this attitude is already relatively high in both
be found in the explicit mentioning of EnerCities in the ques-
                                                                             the experimental and control condition. This could be related to
tions, leading to more critical consideration and reflection of
                                                                             the salience of energy efficient lighting as a result of the discus-
the respondents on the questions. On the other hand, in light of
                                                                             sions in popular media in recent years about the inefficiency of
Aktamis’ (2011) results, it could also be explained by the slight
                                                                             incandescent light bulbs, and the resulting phasing out of these
differences between the two pools of respondents, especially
                                                                             light sources. Possibly, this may have caused higher a-priory at-
regarding the distributions of males and females (36 % female /
                                                                             titudes towards light regulation as a means to reduce energy,
64 % male versus 84 % females / 16 % males). Further research
                                                                             leaving little room for an additional increase by means of our
is needed to filter a potential gender effect in relation to envi-
                                                                             experimental manipulation.
ronmental and energy awareness.
                                                                             We would like to remark that regarding an actual change in en-
4.4 Reflections on the effects of EnerCities on                              ergy-related behaviours at home factors such as existing habit
    energy saving attitudes                                                  patterns play an important role (De Vries et al., 2011). Although
                                                                             we signalise significant positive changes in energy-related at-
To test the intervention effectiveness of the game on several                titudes, for the moment we are less able to reflect on actual
energy-related attitudes, measurements of attitudes of the ex-               changes of energy-related household behaviours of the stu-
perimental and control group were compared in between-par-                   dents who played EnerCities.
ticipants field experiment. The research results (Table 5; see De
Vries & Knol, 2011, for a complete description and discussion)               As elaborated in De Vries & Knol (2011), it is interesting to see
indicate two things. Playing the EnerCities game resulted in                 that the virtual city-planning in EnerCities (macro level planning
higher attitudes towards performing specific household behav-                and action) can have effects on ‘real world’ micro level behav-
iours that have consequences in terms of energy use, as indicat-             iours of the students, namely energy-related behaviours in the
ed by a significant multivariate test of significance, F (4, 648) =          household. Apparently, members of our target group experi-
2.76, p < .03. Subsequent univariate tests showed participants’              enced little difficulty in connecting the one with the other.
attitudes towards saving energy at home, towards turning off




                                                                         Experimental Group*          Control Group*           Significance**

                                                                             M             SD           M          SD      F (1, 651)        p

 Attitude towards saving energy at home                                     6.19          1.16         5.96       1.30        5.59          .018

 Attitude towards switching off lights in unoccupied rooms                  6.31          1.11         6.18       1.11        2.06          Ns.

 Attitude towards turning off TV instead of using standby                   5.95          1.28         5.73       1.44        4.44          .036

 Attitude towards taking shorter showers                                    4.82          1.71         4.41       1.82        8.90          .003

   * Experimental Group N = 325; Control Group N = 328; data gathering period: February 2011 – May 2011
   ** Ns. = not significant

Table 5: Means and standard deviations of attitudes towards energy-related behaviours for the experimental and control group, and significance of
         their differences (7-points scale; higher scores indicate more positive awareness)




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5. Conclusion                                                          Serious games on sustainability, renewable energy and ener-
                                                                       gy efficiency, such as EnerCities, can and will have their roles
This paper presents some preliminary results of evaluation and
                                                                       in inspiring students and stimulate ‘experimental learning by
effectiveness studies regarding the serious game EnerCities.
                                                                       gaming’. As shown in this paper, serious games actually facili-
A number of studies, exploratory, quantitative and qualitative
                                                                       tate learning processes of students on sustainability and energy
pilot studies as well as quantitative within-participants and
                                                                       conservation at home looking at the resultant of this learning
between-participants field experiments, yield findings that are
                                                                       process: higher awareness levels regarding energy-related top-
relevant to those interested in promoting sustainability in gen-
                                                                       ics and higher attitudes towards performing specific household
eral and household energy conservation in particular among es-
                                                                       behaviours that have positive consequences in terms of energy
pecially students, as well as those interested in optimal design
                                                                       use. We sincerely hope that these positive results inspire the
of serious games.
                                                                       various stakeholders, such as policymakers with regard to dig-
Firstly, (serious) gaming in the field of energy conservation and      ital education and environmental education, school managers,
sustainability is not common among students, as evidenced by           and last but not least, teachers to put the use of game-based
extremely low percentages of reported use, despite of a range          learning on sustainability in educational programmes high on
of games being currently available. In addition, the people            the agendas of secondary educations.
teaching these students generally think that serious games are
suitable educational tools, and also appear to be willing to start
using them in class. Moreover, implementation of the current           Acknowledgements
serious game, EnerCities, has resulted in positive effects. Not
only did students and practitioners react largely positively, the      We thank the EnerCities partners (Agencia de la Energía de
experimental study has shown clear effects on important out-           Granada, Akademie Klausenhof, Ljudska Univerza Velenje, Pal-
come variables. First, the field experiment showed higher en-          adin Studios, Qeam BV, Lancaster & Morecambe College, ROC
vironmental and energy-related awareness ratings for students          Nijmegen, and Unified Vocational Training Centre of Cyclades
who had played EnerCities compared to those who had not.               KEK), the EU Intelligent Energy Europe programme, and the
Secondly, the field experiment showed that attitudes towards           schools who used EnerCities for their contribution.
energy-related behaviours in the household were generally
more positive for students who had played EnerCities compared
to the control group members.

Although we are quite confident in saying that the serious game
EnerCities constitutes a positive intervention regarding environ-
mental and energy-related awareness and attitudes towards
various energy-related household behaviours, we should not
exclude the possibly positive influences of other variables per-
taining to the experimental settings than the mere game itself.
For example, on some schools the experimental group played
EnerCities as a part of a school project on sustainability with the
direct involvement of inspired teachers, while other schools or-
ganised special EnerCities days with EnerCities gaming competi-
tions among classes and special lectures. The social context in
which students interacted with the game may also in part have
been responsible for these positive results. However, it can be
said that the EnerCities game operated in many cases as the
eye-catcher to inspire students about sustainability and energy
saving.




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In-depth


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EnerCities, a Serious Game to Stimulate Sustainability and Energy Conservation: Preliminary Results

  • 1. In-depth EnerCities, a Serious Game to Stimulate Sustainability and Energy Conservation: Preliminary Results Authors Serious gaming is generally considered to be a powerful means to educate people. Us- ing such games in order to influence the energy consumers of tomorrow –i.e. present- Erik Knol day secondary school students to become more environmentally friendly and conserve Owner of consultancy Qeam BV and initiator of EnerCities more energy at home– presents researchers and designers with a specific set of chal- project lenges. In addition to resorting desired effects on outcome variables, the game also has erik.knol@qeam.com to appeal to people who are highly critical. Peter W. De Vries This paper presents some preliminary evaluation results of a serious game developed to Assistant Professor at the Faculty of Behavioural increase awareness and attitudes relating to energy use in the household, in a number Science, University of of European countries. Combining results from exploratory quantitative and qualitative Twente pilot studies and quantitative field experiments, we come to the following conclusions: P.W.deVries@gw.utwente.nl (serious) gaming in the field of sustainability and energy conservation is not common among students, as evidenced by extremely low percentages of reported use. Tags Furthermore, results clearly show that playing EnerCities increased awareness, and more positive attitudes towards some everyday-life energy-related behaviours. Game Based Learning, serious gaming, energy awareness, EnerCities 1. Introduction Sustainability and energy conservation at home are topics that are high on the agendas of many EU countries and have been implemented in educational programmes on multiple levels (primary school, secondary school, vocational level, bachelor’s and master’s level). Arguably, these two topics have a rather abstract and complex character. For instance, sus- tainability and energy conservation relate to many different behaviours on various levels, whose impact on energy consumption may not be immediately clear. On a consumer level, one could strive for sustainable living by selecting in-season vegetables only, abstain from using the car, insulate one’s home, or wash at lower temperatures. At a governmental or societal level choices need to be made in which energy needs, emission levels and pollu- tion, financial resources, etc. need to be balanced; money invested in wind turbines or solar energy facilities cannot go to housing projects, for instance. In our view, serious gaming is a potentially powerful tool, enabling youngsters to grasp the complexity of topics as sustain- ability and energy conservation and stimulating energy-conservation awareness, attitudes and behaviours of youngsters in a fun way, inside and outside of classrooms. This is why the EnerCities project was initiated; it involves the development of an online serious game to educate secondary school students, i.e. tomorrow’s energy consumers, in this respect. This paper reflects on our findings from an exploration of the various energy-related games used by students, the effects of actually playing EnerCities on students’ environmental awareness, and energy saving attitudes. ing earn eLearning Papers • ISSN: 1887-1542 • www.elearningpapers.eu eL ers 25 u ers.e gpap www .elea rnin n.º 25 • July 2011 Pap 1
  • 2. In-depth 2. Household energy consumption and When we look at the current energy consumption figures in conservation Europe (EU27; see Figure 1), it becomes clear that a consider- able part of the total energy consumption, approximately 25 %, The need to inform, educate and inspire youngsters about sus- can be attributed to household consumption. In addition, Fig- tainability, energy consumption (patterns) and energy conserva- ure 2 shows that during the period of 1998 to 2008 the elec- tion, is in line with national and European policies. By and large tricity consumption per dwelling for electrical appliances and these prescribe a reduction of greenhouse gas emissions, most lighting increased in almost all EU27 countries. Explanations can importantly of CO2, a reduction in energy consumption, stimu- be found in the increased availability of electrical appliances lation of the development and implementation of renewable in each home, both in terms of the number of different types energy sources, and a decreased dependency on fossil fuels appliances as well as the number per type (e.g. it has become (European Commission, 2010). more and more common to have more than one television or radio per household) and the expansion of adoption of the 
 personal computer and internet. These trends counteract the overall energy efficiency improvements in the household sector during that same period, achieved for instance in space heating, water heating and cooking (see Figure 2). On a European level, the ambition is to substantially invest in and stimulate energy efficiency, as evidenced by Member States’ expressed commit- Figure 1: Total final energy consumption distribution in 2008 of the EU27 countries (total is 1169 Mtoe - million tonnes of oil ment to achieve a 20 % reduction in the consumption of primary equivalent) (Eurostat, 2010) energy by 2020 (European Commission, 2006: Action Plan for Energy Efficiency 2007-12 of the European Union). 
 Figure 2: Above – electricity consumption per dwelling for electrical appliances and lighting (Odyssee, 2011); below – energy efficiency improvements in the household sector (Odyssee, 2011) ing earn eLearning Papers • ISSN: 1887-1542 • www.elearningpapers.eu eL ers 25 u ers.e gpap www .elea rnin n.º 25 • July 2011 Pap 2
  • 3. In-depth In order to stimulate household energy conservation, according Over the years, a variety of elearning games and serious games to some the most cost-effective way to achieve energy savings dealing with sustainability, energy efficiency and renewable en- (e.g. Bertoldi et al., 2000), intelligent education of youngsters is ergy have been developed and deployed. Some of these games needed, focusing on increasing awareness of the role of energy are public-funded games (e.g. funded by the European Commis- in our society and energy consumption at home, and influence sion or national governments; e.g. EnerCities is co-funded by the their (future) energy-related behaviours. At schools across Eu- European Commission Intelligent Energy Europe Programme), rope, substantial attention is devoted to sustainability, renew- while others are industry-driven games that are (partly) initi- able energy and energy efficiency. Some projects are initiated ated by companies (e.g. companies active in the energy sector locally, while others are more embedded in regional, national or such as Chevron). Examples are EnerCities (available in 6 lan- European initiatives or frameworks like the initiative U4energy. guages), ElectroCity (English language), EfficienCity (English lan- This pan-European competition for both primary and secondary guage), EnergyVille (English language), EcoVille (13 languages), schools includes three competition categories: energy efficiency Clim’Way (French and English language), BBC Climate Challenge measures at school, best pedagogical actions to raise awareness (English language), Eco-Agents (24 languages), CEO2 Climate on efficient energy use, and best awareness raising campaign on Game (English language) or even SimCity Societies (more than energy efficiency. Besides regular education programmes, new 20 languages). All these (free) online games have the ambition and innovative educational concepts are being developed to to reach young people and/or students and inform and inspire reach youngsters and involve them in sustainability and energy them about the social, economic and technological challenges efficiency (e.g. Gustafsson et al., 2009). One of these concepts related to sustainability, climate change, renewable energy or is serious gaming. 3. Serious games on sustainability, renewable energy or energy saving Traditional education programmes have difficulties to adapt to the information processing styles, communication and social routines of young people. Typically, today’s young people prefer visual information over textual, are cross-media oriented, play games (from casual games to MMORPGs - massively multiplayer online role-playing games) and are highly active on social net- work sites (Bennet et al., 2008). This is why education institutes would like to find ways to modernise their methods and instru- ments for knowledge transfer, students’ skill development and 
 enhancement. Serious games probably constitute more suitable learning tools due to their engaging character (e.g. Annetta, 2008; Ratan & Ritterfeld, 2009). Defined as “a mental contest, played with a computer in accordance with specific rules, that uses entertainment to further government or corporate train- ing, education, health, public policy, and strategic communi- cation objectives” (Zyda, 2005; p. 26), they go beyond ‘game- based learning’ (Prensky, 2007) or ‘elearning games’ in that they also have the ambition to incorporate fun and enjoyment in the gaming experience while the learning elements are less overtly positioned in the game. An effective serious game should take into account intrinsic motivational ingredients like challenge, curiosity, fantasy, and control (Rieber, 1996). 
 Figure 3: Students playing EnerCities ing earn eLearning Papers • ISSN: 1887-1542 • www.elearningpapers.eu eL ers 25 u ers.e gpap www .elea rnin n.º 25 • July 2011 Pap 3
  • 4. In-depth energy efficiency. Not all games, however, have been able to sustainability or energy; see Figure 3). The game is designed to appeal to ‘digital natives’ and to trigger them to stay online, be played on classroom computers with rather low specifica- game, absorb and learn. It seems that many elearning games tions, preventing that EnerCities cannot be played on schools and serious gaming dealing with sustainability, energy efficiency with less modern ICT infrastructures. EnerCities has won both and renewable energy seem to have put fun and enjoyment less national and international awards (‘Best Learning Game 2010’ central in the game concept. Ideally, they should be in the first according to European platform ‘ENGAGE Quality Awards’ and place games for enjoyment containing explicit or even implicit the Dutch game industry awarded EnerCities with the title ‘Best specific content instead of specific content looking for or trans- Online Game 2010’). formed into game formats. The EnerCities game starts with a small village and a small piece The serious game BBC Climate Challenge is rather text driven of land to build on. A drag-and-drop interface lets players build and the level of complexity seems to be more appropriate for structures (e.g. residential and industrial areas, renewable / bachelor and master students. ElectroCity has been available non-renewable energy sources, green zones) to expand the city for some years and is quite popular. Nevertheless, ElectroC- (see Figure 4). The gamer needs to balance people, planet and ity, EnergyVille and EcoVille and others have to compete with profit while supplying the growing city with sufficient electricity, more recent serious games such as EnerCities, the game central implementing energy conservation and CO2 emission measures to this paper. It too focuses on young people, especially sec- and minimizing fossil fuel use. Each player’s decision influences ondary school students, to stimulate their awareness about the scores for people, planet and profit. When done well, play- the balance of people, profit and planet and the relevance of ers receive more potential city space to expand their city and to renewable energy and energy saving. It attempts to appeal to utilise extra available game options. The game allows players to the target groups, however, by taking into account their spe- execute several strategies and see the results of their actions on cific characteristics, needs and desires, both in terms of com- the long term. The duration of the game is approximately 15-45 munication as well as gameplay. To be and stay attractive for minutes, depending on the player’s strategies. young players, EnerCities has an up-to-date visual appearance, sound effects and music, and an advanced game engine for visu- 4. Research results and reflections alising 3D perspectives, 3D motion and animations. Moreover, gameplay takes place on a website (browser-based), which is A study was were conducted to ascertain whether playing the also embedded in social media; users of Facebook can easily EnerCities game indeed offered a engaging environment en- enter or re-enter the game from their particular social media couraging learning about sustainability, renewable energy and platform (http://apps.Facebook.com/EnerCities), thus experi- energy conservation and, in particular, whether it positively encing little or no barriers. The use of social media for dissipa- influenced gamers’ stance towards energy saving in their daily tion of the game also allows gamers to post their gaming scores, lives. During the rollout of EnerCities, a quantitative field-ex- thus enhancing gameplay experience and increasing the likeli- periment was conducted to test differences in awareness con- hood that gamers will return by creating an element of competi- cerning energy-related issues between a group who had actu- tion. A next phase for these serious games could be multiplayer ally played the EnerCities game and those who had not (i.e., a variants to facilitate in-game interaction with others. However, between-participants design). research is suggested in terms of frameworks, guidelines, and Questionnaires were composed in six European languages processes for multi-user games with learning ambitions (Richter (Dutch, English, German, Greek, Slovenian, and Spanish) and & Livingstone, 2011). placed on www.EnergyQuestionnaire.eu. During the quantita- The serious game EnerCities (www.EnerCities.eu) and related tive field-experiment (February 2011 – May 2011) more than educational materials are available for schools and individuals 800 students from 5 countries filled in the online question- across Europe, in six different languages (Dutch, English, Ger- naires. Additionally, during the rollout preparations dozens of man, Greek, Slovenian, and Spanish). Large-scale usage of the students were asked to play and review EnerCities. Below, we game on schools started as from September 2010, and in the would like to reflect on the following findings: energy games mean time more than 5,000 students have played it in a school played by students, qualitative impressions of EnerCities on setting (during regular lessons or special projects in the field of ing earn eLearning Papers • ISSN: 1887-1542 • www.elearningpapers.eu eL ers 25 u ers.e gpap www .elea rnin n.º 25 • July 2011 Pap 4
  • 5. In-depth 
 Figure 4: Screenshot of EnerCities including basic information about the gameplay elements students, effects of EnerCities on environmental awareness of nomena. This is in line with the study of the National Founda- students, and effects of EnerCities on energy saving attitudes. tion for Educational Research (2009). It found that in a survey of 735 teachers (secondary schools) in 2009, 30 % said they had 4.1 Reflections about playing games on energy used games (designed primarily for entertainment) in the class- room for educational purposes and 58 % would be willing to do saving or renewable energy so in the future. Our data show that of a group of students from Observations during the rollout of EnerCities showed that for 8 European countries who never played EnerCities (N = 757; av- teachers (mostly secondary schools and vocational education) erage age 18.3 years (SD = 8.1); 33 % female / 67 % male) only gaming in the classroom and serious gaming are (still) new phe- a fraction (4.5 %) indicated that he/she had played some sort of ing earn eLearning Papers • ISSN: 1887-1542 • www.elearningpapers.eu eL ers 25 u ers.e gpap www .elea rnin n.º 25 • July 2011 Pap 5
  • 6. In-depth How much fun did you have playing the game? No fun: 14 Neutral: 14 Fun: 37 Did you find the game too easy, a good challenge or too hard? Too easy: 18 Good challenge: 49 Too hard: 6 Compared to normal lessons, was it nice to play the EnerCities Not nice to play in Nice to play in the Neutral: 13 game in the classroom? the classroom: 7 classroom: 36 Would you recommend this game to your friends No: 22 Other / don’t know: 7 Yes: 47 After playing the game, will you use less energy? No: 24 Neutral / perhaps: 10 Yes: 40 Table 1: Students’ answers on questions concerning the EnerCities game during rollout preparations; numbers indicate the number of times remarks occur in each category* * N = 76; Slovenia: 6 respondents, Germany: 13, United Kingdom: 17 Greece: 19, and the Netherlands: 21 , game dealing with the topic energy saving or renewable energy; and not too difficult), that it was nice to play in the classroom, of these, 0.4 % indicated to have played ElectroCity before, 0.3 and that they would recommend it to their friends (see Table 1). % BBC Climate Challenge, 0.5 % other games like Build It Green: A large part of the students indicated to have used less energy Back to the Beach and 3.3 % failing to specify a particular game. after they have played the game. Remark: attitudes towards These findings were very similar to those in the group who did energy-related behaviours (at home) are specifically tested dur- play EnerCities (N = 322; average age 15.1 years (SD = 3.3); 45 ing the earlier-mentioned two quantitative field-experiments. % female / 55 % male; from at least 6 European countries): 3.1 In response to the question ‘What did you find out about en- % had played ElectroCity, 0.6 % BBC Climate Challenge, 1.2 % ergy saving and ‘green energy’ after playing the game?’ large other games, and 2.2 % reportedly being unable to specify a numbers of the students were able to elaborate on energy and played game. We can safely conclude from these figures that energy saving. Nevertheless, the students were also critical on (serious) gaming in the field of energy is not common among the learning aspects of the game. Table 2 gives an impression of students, let alone in the classroom, but this diffusion process reactions. By and large, although these quantitative and qualita- can speed up rapidly when teachers, specially those with early tive results offer some suggestions for improvement, it appears adopter characteristics, find the means and institutional sup- that the current version of EnerCities meets the target group’s port to further bring serious games to the classroom. critical criteria. 4.2 Quantitative and qualitative reflections on “After playing the game I found out that saving energy is helpful to all of us. ” the EnerCities game by students “I can not change anything, but WE could. So we have to For quantitative and qualitative reflections on the EnerCities work together.” game by students during the preparations of the European roll- “I don’t feel that I have learned something new about energy out of EnerCities a limited online questionnaire was used, which saving and green energy, as the game is quite generic. It refers to the way of constructing a city by using renewable a total of 76 students from 5 schools across Europe successfully energy in terms of environmental and money costs, but does completed. Results show that in principle these students were not give any information of how can we save energy our daily not negative about the EnerCities game’s thematic focus (city life. ” building and balancing people, profit and planet), the gameplay “I didn’t learn anything about that, I already knew. ” (including levels and complexity), and the look and feel of the game (graphics, colouring, 3D perspectives and motion, menus Table 2: Impressions of reactions on ‘What did you find out about energy saving and ‘green energy’ after playing the game?’ and options). In general, the students liked the strategic nature of the game. Students were also aware of the need for balanc- ing multiple parameters (e.g. economy, energy, environment) in Also elearning and games enthusiasts have reviewed EnerCities, the game. Some students indicated the goal of the game to be such as Van den Berg (2010) who concludes that EnerCities plays unclear to them. Most of the students found the game ‘fun’ to quite easy and can easily be implemented in lessons or home- play, that the game offered a good challenge (both not too easy work assignments. In her opinion a disadvantage is that espe- ing earn eLearning Papers • ISSN: 1887-1542 • www.elearningpapers.eu eL ers 25 u ers.e gpap www .elea rnin n.º 25 • July 2011 Pap 6
  • 7. In-depth Experimental Group* Control Group* Significance M SD M SD F (1, 651) p I am interested in learning more about energy saving 5.02 1.79 4.38 1.89 19.67 < .001 and ‘green’ energy I am concerned about the environment 5.35 1.55 4.82 1.62 18.54 < .001 I am aware of the linkages between economy, energy 5.00 1.51 4.39 1.53 26.36 < .001 usage and environment I am aware that environment is more important than 5.06 1.56 4.59 1.73 13.25 < .001 economy I am aware that I should lower my own energy usage 5.24 1.79 4.81 1.72 9.76 < .002 * Experimental Group N = 325; Control Group N = 328; data gathering period: February 2011 – May 2011 Table 3: Means and standard deviations of environmental awareness for the experimental and control group, and significance of their differences (7-points scale; higher scores indicate more positive awareness) cially experienced gamers may easily get bored. Mack (2010), did not play EnerCities) (average age 16.40 years (SD = 3.21); on the other hand, expressed concern about the lack of clues 36 % female / 64 % male; from 5 countries). To test whether and feedback within chosen scenarios by the player. Neverthe- playing the EnerCities game had increased awareness about en- less, he finds the concept of EnerCities great and rather addict- ergy conservation issues, as opposed to the control condition in ing. The earlier-mentioned ‘Best Learning Game 2010’ award in- which the game had not been played, the scores on five aware- dicates that elearning professionals and teachers recognise the ness items were inserted in a multivariate analysis of variance methodological, didactical and technical aspects of EnerCities. (MANOVA). This yielded a significant multivariate effect, F (5, 647) = 6.58, p < .001. Table 3 shows that for each of the five 4.3 Reflections on the effects of EnerCities items a higher awareness score was found for the experimen- tal group compared to the control group; univariate tests, also on environmental and energy awareness of displayed in Table 3, indicated that for each item this difference students was highly significant. These results clearly show that playing The purpose of EnerCities is to stimulate the awareness and EnerCities increases the awareness on energy-related and envi- attitude of youngsters regarding sustainability and energy sav- ronmental-related issues. ing. We tested the differences in awareness concerning envi- ronmental and energy-related issues between the experimental group (EnerCities players) and the control group (students who Experimental Group* M SD After playing the EnerCities game I was interested in learning more about energy saving and ‘green’ 4.30 1.79 energy Playing the Enercities game has increased my concern about the environment 4.29 1.56 Playing the Enercities game made me aware of the linkages between economy, energy usage and 3.95 1.59 environment Playing the EnerCities game made me aware that environment is more important than economy 4.02 1.47 Playing the EnerCities game made me aware that I should lower my own energy usage 3.91 1.63 * N = 119; data gathering period: September 2010 – January 2011 Table 4: Means and standard deviations of environmental awareness strongly related to the player’s EnerCities experience (7-points scale; higher scores indicate more positive awareness) ing earn eLearning Papers • ISSN: 1887-1542 • www.elearningpapers.eu eL ers 25 u ers.e gpap www .elea rnin n.º 25 • July 2011 Pap 7
  • 8. In-depth Table 4 shows the absolute average environmental and energy the TV (instead of using standby function), and towards taking awareness in relationship with the player’s EnerCities experi- shorter showers significant differences (see Table 5 for means, ences. It shows that respondents (84 % females / 16 % males; standard deviations and test results). average age 17.79 years (SD = 1.97)) gave slightly lower item As indicated in Table 5 no significant differences regarding at- scores on the environmental awareness questions than the ex- titude towards switching off lights in unoccupied rooms were perimental group mentioned in Table 3. The difference could found. However, this attitude is already relatively high in both be found in the explicit mentioning of EnerCities in the ques- the experimental and control condition. This could be related to tions, leading to more critical consideration and reflection of the salience of energy efficient lighting as a result of the discus- the respondents on the questions. On the other hand, in light of sions in popular media in recent years about the inefficiency of Aktamis’ (2011) results, it could also be explained by the slight incandescent light bulbs, and the resulting phasing out of these differences between the two pools of respondents, especially light sources. Possibly, this may have caused higher a-priory at- regarding the distributions of males and females (36 % female / titudes towards light regulation as a means to reduce energy, 64 % male versus 84 % females / 16 % males). Further research leaving little room for an additional increase by means of our is needed to filter a potential gender effect in relation to envi- experimental manipulation. ronmental and energy awareness. We would like to remark that regarding an actual change in en- 4.4 Reflections on the effects of EnerCities on ergy-related behaviours at home factors such as existing habit energy saving attitudes patterns play an important role (De Vries et al., 2011). Although we signalise significant positive changes in energy-related at- To test the intervention effectiveness of the game on several titudes, for the moment we are less able to reflect on actual energy-related attitudes, measurements of attitudes of the ex- changes of energy-related household behaviours of the stu- perimental and control group were compared in between-par- dents who played EnerCities. ticipants field experiment. The research results (Table 5; see De Vries & Knol, 2011, for a complete description and discussion) As elaborated in De Vries & Knol (2011), it is interesting to see indicate two things. Playing the EnerCities game resulted in that the virtual city-planning in EnerCities (macro level planning higher attitudes towards performing specific household behav- and action) can have effects on ‘real world’ micro level behav- iours that have consequences in terms of energy use, as indicat- iours of the students, namely energy-related behaviours in the ed by a significant multivariate test of significance, F (4, 648) = household. Apparently, members of our target group experi- 2.76, p < .03. Subsequent univariate tests showed participants’ enced little difficulty in connecting the one with the other. attitudes towards saving energy at home, towards turning off Experimental Group* Control Group* Significance** M SD M SD F (1, 651) p Attitude towards saving energy at home 6.19 1.16 5.96 1.30 5.59 .018 Attitude towards switching off lights in unoccupied rooms 6.31 1.11 6.18 1.11 2.06 Ns. Attitude towards turning off TV instead of using standby 5.95 1.28 5.73 1.44 4.44 .036 Attitude towards taking shorter showers 4.82 1.71 4.41 1.82 8.90 .003 * Experimental Group N = 325; Control Group N = 328; data gathering period: February 2011 – May 2011 ** Ns. = not significant Table 5: Means and standard deviations of attitudes towards energy-related behaviours for the experimental and control group, and significance of their differences (7-points scale; higher scores indicate more positive awareness) ing earn eLearning Papers • ISSN: 1887-1542 • www.elearningpapers.eu eL ers 25 u ers.e gpap www .elea rnin n.º 25 • July 2011 Pap 8
  • 9. In-depth 5. Conclusion Serious games on sustainability, renewable energy and ener- gy efficiency, such as EnerCities, can and will have their roles This paper presents some preliminary results of evaluation and in inspiring students and stimulate ‘experimental learning by effectiveness studies regarding the serious game EnerCities. gaming’. As shown in this paper, serious games actually facili- A number of studies, exploratory, quantitative and qualitative tate learning processes of students on sustainability and energy pilot studies as well as quantitative within-participants and conservation at home looking at the resultant of this learning between-participants field experiments, yield findings that are process: higher awareness levels regarding energy-related top- relevant to those interested in promoting sustainability in gen- ics and higher attitudes towards performing specific household eral and household energy conservation in particular among es- behaviours that have positive consequences in terms of energy pecially students, as well as those interested in optimal design use. We sincerely hope that these positive results inspire the of serious games. various stakeholders, such as policymakers with regard to dig- Firstly, (serious) gaming in the field of energy conservation and ital education and environmental education, school managers, sustainability is not common among students, as evidenced by and last but not least, teachers to put the use of game-based extremely low percentages of reported use, despite of a range learning on sustainability in educational programmes high on of games being currently available. In addition, the people the agendas of secondary educations. teaching these students generally think that serious games are suitable educational tools, and also appear to be willing to start using them in class. Moreover, implementation of the current Acknowledgements serious game, EnerCities, has resulted in positive effects. Not only did students and practitioners react largely positively, the We thank the EnerCities partners (Agencia de la Energía de experimental study has shown clear effects on important out- Granada, Akademie Klausenhof, Ljudska Univerza Velenje, Pal- come variables. First, the field experiment showed higher en- adin Studios, Qeam BV, Lancaster & Morecambe College, ROC vironmental and energy-related awareness ratings for students Nijmegen, and Unified Vocational Training Centre of Cyclades who had played EnerCities compared to those who had not. KEK), the EU Intelligent Energy Europe programme, and the Secondly, the field experiment showed that attitudes towards schools who used EnerCities for their contribution. energy-related behaviours in the household were generally more positive for students who had played EnerCities compared to the control group members. Although we are quite confident in saying that the serious game EnerCities constitutes a positive intervention regarding environ- mental and energy-related awareness and attitudes towards various energy-related household behaviours, we should not exclude the possibly positive influences of other variables per- taining to the experimental settings than the mere game itself. For example, on some schools the experimental group played EnerCities as a part of a school project on sustainability with the direct involvement of inspired teachers, while other schools or- ganised special EnerCities days with EnerCities gaming competi- tions among classes and special lectures. The social context in which students interacted with the game may also in part have been responsible for these positive results. However, it can be said that the EnerCities game operated in many cases as the eye-catcher to inspire students about sustainability and energy saving. ing earn eLearning Papers • ISSN: 1887-1542 • www.elearningpapers.eu eL ers 25 u ers.e gpap www .elea rnin n.º 25 • July 2011 Pap 9
  • 10. In-depth References Knol, E. & De Vries, P.W. (2010). EnerCities: Educational game about energy. Conference proceedings ‘CESB10 Central Europe Aktamis, H. (2011). Determining energy saving behavior and towards Sustainable Building’, June 2010. energy awareness of secondary school students according to socio- demographic characteristics. Educational Research and Reviews, 6 Mack, Ch. (2009). EnerCities: A SimCity-Style Look at (3), 243-250. Environmental Issues, retrieved June 3, 2011 from http://www. insidesocialgames.com/2009/12/08/enercities-a-sim-city-style- Annetta, L. (2008).Video games in education: Why they should look-at-environmental-issues. be used and how they are being used. Theory Into Practice, 47 (3), 229-239. National Foundation For Educational Research (2009). Using computer games in the classroom: questions submitted by Bennett, S., Maton, K. & Kervin, L (2008). The ‘digital Futurelab, retrieved June 3, 2011 from http://www.nfer.co.uk/ natives’ debate: A critical review of the evidence. British journal of nfer/what-we-offer/teacher-voice/pdfs/futurelab.pdf. educational technology, 39 (5), 775-786. Odyssee (2011). Electricity consumption per dwelling Bertoldi, P., Ricci, A, & De Almeida A. (2000). Energy for electrical appliances & lighting and energy efficiency Efficiency in Household Appliances and Lighting, Berlin: Springer- improvements in the household sector EU27, retrieved June 3, Verlag. 2011 from http://www.odyssee-indicators.org/reports/household/ ee-trends-household-eu-elec-s8.pdf and http://www.odyssee- De Vries, P., Aarts, H. & Midden, C. (2011). Changing indicators.org/reports/household/household10.pdf. simple energy-related consumer behaviors: How the enactment of intentions is thwarted by acting and non-acting habits. Prensky, M. (2007). Digital game-based learning, St. Paul, MN: Environment and Behavior (in press), xx (x), xx-xx, eab.sagepub. Paragon House. com/content/early/2011/01/12/0013916510369630.full.pdf. Ratan, R. & Ritterfeld, U. (2009). Clarifying serious games. De Vries, P.W. & Knol, E. (2011). Serious gaming as a means to In Ritterfeld, U., Cody, M. & Vorderer, P. (Eds.) Serious gaming: change adolescents’ attitudes towards saving energy; Preliminary Mechanisms and effects, New York: Routledge, 10-24. results from the EnerCities case. Accepted paper for ‘EDEN Annual Conference’, June 2011. Richter, J. & Livingstone, D. (2011). Multi-user games and learning: a review of the research. In Tobias, S. & Fletcher, European Commission (2006). Action Plan for Energy J.D. (Eds.) Computer Games and Instruction, Charlotte, NC: Efficiency (2007-2012), retrieved June 3, 2011 from Information Age Publishers. http://eur-lex.europa.eu/LexUriServ/LexUriServ. do?uri=CELEX:52006DC0545:EN:NOT Rieber, L. (1996). Seriously considering play: Designing interactive learning environments based on the blending of European Commission (2010). Energy 2020 - A strategy for microworlds, simulations, and games. Educational Technology competitive, sustainable and secure energy, retrieved June 3, 2011 Research & Development, 44 (2), 43-58. from http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=C OM:2010:0639:FIN:EN:HTML. Van den Berg, M. (2010). EnerCities, retrieved June 3, 2011 from http://ict-en-onderwijs.blogspot.com/2010/02/enercities.html. Gustafsson, A., Katzeff, C. & Bång, M. (2009). Evaluation of a pervasive game for domestic energy engagement among teenagers. Zyda, M. (2005). From Visual Simulation to Virtual Reality to Computers in Entertainment, 7 (4), 1-19. Games. IEEE Computer, 38 (9), 25-32. Edition and production Name of the publication: eLearning Papers Copyrights ISSN: 1887-1542 The texts published in this journal, unless otherwise indicated, are subject Publisher: elearningeuropa.info to a Creative Commons Attribution-Noncommercial-NoDerivativeWorks Edited by: P.A.U. Education, S.L. 3.0 Unported licence. They may be copied, distributed and broadcast pro- Postal address: c/Muntaner 262, 3r, 08021 Barcelona (Spain) vided that the author and the e-journal that publishes them, eLearning Phone: +34 933 670 400 Papers, are cited. Commercial use and derivative works are not permitted. Email: editorial@elearningeuropa.info The full licence can be consulted on http://creativecommons.org/licenc- Internet: www.elearningpapers.eu es/by-nc-nd/3.0/ ing earn eLearning Papers • ISSN: 1887-1542 • www.elearningpapers.eu eL ers 25 u ers.e gpap www .elea rnin n.º 25 • July 2011 Pap 10