2014 e learning innovations conference

1. The 21st Century eLearning
Professional
Penina Mungania Lam, Ph.D.
Talents Coaching & Consulting
30 July, 2014

2. Learning Outcomes
You will be able to:
• Identify drivers of change in the profession
• Impact on organizational strategy & processes
• Evaluate the impact on you as a professional

3. Global eLearning Market
Global Industry Analysis & Docebo Reports; eLearning Industry.com
1997:
$197
million
2001:
$1.2
billion
2002:
$5.5
billion
2003:
$7
billion
2005:
$18
billion
2009:
$27.1
billion
2011:
$35.6
billion
2013:
$56.2
billion

4. Mobile Learning: Fastest
Growing Markets
4. North
America
3. Middle East
& Africa (50%)
2. Latin
America(54%)
1. Asia-
Pacific (54%)
4. Latin
America
(14.6%)
3. Middle East
& Africa
(15.2%)
2. Eastern
Europe
(16.9%)
1. Asia-
Pacific
(17.3%)
eLearning Stats

5. http://www.docebo.com/landing/contactform/elearning-market-trends-and-forecast-2014-2016-docebo-report.pdf
eLearning: Global Stats
Worldwide
– fast and significant growth
of eLearning market
through 2017
– 5-year compound annual
growth rate is estimated at
around 7.6%
Africa
– Africa's compound annual
growth rate for self-paced
e-Learning is 15.4%
– 2016: Revenues (Africa)
are expected to reach
$512.8 M

6. Source: Sofia Zab on Jun 28, 2013

7. Why? Strategic Drivers
Profits
PlanetProductivity
People

8. Professional Impact
#1 eLearning Support Services

9. Growing Adoption of eLearning
• About 4.6 college students are taking at least 1 course
online (2014)
• By 2019, roughly half of all college classes will be
eLearning-based!
• 69% of US university leaders consider online learning
as being critical to their strategy
– Allen and Seaman (2013)
http://elearningindustry.com/top-10-e-learning-statistics-for-2014-you-need-to-know

10. Professional Impact
• Demand for support professionals to serve
eLearners & stakeholders
• Student Success Services
Best
practice:
• Student
support

11. Professional Impact
• Some popular areas of expertise
– Curriculum Designer
– eLearning Developer
– Media Specialist
– Authoring Specialist
– Learning Management Specialist
– Project Manager
– Coaches
– Consultants

12. Professional Trend #2:
Accountability & ROI
www.proofhq.com

13. ROI
• Heavy investment in Talent Development
– Corporate: $100 - $500 per employee/p.a. …
• Companies who utilize e-Learning tools and strategies
have the potential to boost productivity by up to 50%.
» – IBM report
• For every $1 that a company spends, it's estimated that
they can receive $30 worth of productivity.
• IBM report

14. Professional Impact
• Analysts
• Evaluators
• Quality Assurance specialists
• Content developers
• Consultants
• Investment in analytics applications

15. Professional Impact
Trend #3 Dynamic Technologies
www.websense.com

16. Dynamic
Technologies
• By 2017
– PCs will fall from 28.7% of the device market in 2013 to 13%
– Tablets will increase from 11.8% in 2013 to 16.5%
– Smartphones will increase from 59.5% to 70.5%
» IDC
PCs
Tablets
Smart phones

17. Professional Impact
• Professional development to keep up with new
innovations
• Professions:
– Authoring Specialists
• Mobile app developers
• Learning Management Specialists
– ICT auditors

18. Professional Impact #4
Professionalization of eLearning

19. Changing & Thriving Profession
• 65% of today’s primary school students will work in jobs
yet to be created
• 90% of the fastest growing jobs require technology
competencies
• Non-traditional careers are emerging
• Traditional roles are fast changing
• Adoption by all sectors & fields of study
http://elmezine.epubxp.com/title/55545/28

20. Who’s Hiring eLearning Professionals?
– K-12
– Industries - all
– Courseware developers
– Colleges & universities
– Hardware & Software companies
– NGO, Govt. & Corporate training depts.
Employers
Entrepreneurs
Lots of Opportunities!

21. Professionalization
• Education
– occupation requiring extensive education
– specialized training
• Persons engaged in an occupation or calling
• “the social process by which any trade or occupation
transforms itself into a true profession of the highest
integrity and competence.”
» Wikipedia

22. Professionalization
• Professional Attributes
– Community/“Membership”
– Associations/Consortia
– Credentials
– Scholarship
– Defined competencies

23. Professionalization
Quality Assurance
• External
– Professional bodies
– Government-set standards
– Integration of standards
– International benchmarking

24. Professional Trend #5
Dynamic Changes Demand New Competencies

25. Competencies
• What are essential competencies?
Attitudes Skills Knowledge
ON-THE-
JOB
PERFORM
ANCE

26. TALENTS’ eLearning Certification (TEC)

27. Senior Leaders &
Managers
•Chief Learning Officers
•VP OD/Learning and
Development
•HRM Directors/Managers
•eLearning Directors,
Managers & Coordinators
•OD/HRD Directors
•IT Directors/Managers
•CIOs
Support Staff
•Curriculum Developers
•Instructional designers
•Marketing staff
•Virtual coaches/assistants
Educators or
Facilitators
•Faculty/Professors
•Trainers
•Teachers (K-12)
•Subject Matter Experts
•Consultants
•Coaches
eLearners
• Young professionals or
students (all levels)
TEC
Target
Audience
TEC Certification for Professionals

28. Self-Awareness
External
Leadership Team
Leadership
Institutional Leadership
TEC Blended Learning Strategies
TALENTS © 2014
Mentorship
Webinars
Web-based
Experience
Guest
speakers
Consultations
Individual
Leadership
External
Leadership Team
Leadership
Webinars
Workshops
Case StudiesOn-the-Job Applications
Consultations
Coaching
Group & Peer Coaching
Self-Assessments
Quiz
Diverse Network
Coaching
CommunityPractice
Training
TEC
Blended
Learning
Blended Learning Strategies for Multiple Learning Styles!

29. Content
Coaching
• eLearning Groups
• Executive
Conferencing
eLearning Innovations Conference &
Webinars
Consulting
eROI Leading Change & Performance
Improvement
TALENTS eLearning
Certification (TEC)™
Custom Design &
Blended Facilitation
Deep Learning
High Performance
We foster excellence in blended- & eLearning

30. Overview of eLearning Profession
• eLearning profession
• Dynamic
• Opportunities and growing pains
• Keep Learning!

31. TALENTS’ Mobile App
To Download App
http://my.yapp.us/TALENTS

32. Contact Us
Save Your Seat by Registering Online!
Classes start September 2014
www.talentscoaching.com
coach@talentscoaching.com

33. image credit
stock.xchng