The document discusses how iBeacons will disrupt 10 industries in 2015 by enabling proximity-based interactions through mobile devices. It provides examples of how iBeacons are currently being used in retail to provide product information and payments, in restaurants for payments, in advertising, games, education, dating, home automation, and at events. It also discusses challenges with iBeacons and the future potential for wider adoption through lower costs, constant Bluetooth connectivity, communication between beacons, and integration into everyday objects.

1. 10 INDUSTRIES
THAT WILL BE DISRUPTED
BY IBEACONS IN 2015
LINTERI.COM PROXIMITY RETAIL SOLUTIONS

2. hello!

3. proximity retail solutions

4. What are beacons?

5. WHAT’S A BEACON?

6. WHAT’S A BEACON?
• Beacon is „sea lantern” - it periodically emits unique signal
• Uses energy-saving Bluetooth Low Energy (BLE) also
called Bluetooth Smart, which enables it operate up to 1
year on a single watch battery
• It is also possible to read signal strenght, which enables
proximity measurement with up to 5cm accuracy
• Beacons can emit signals up to 70 meters away.

7. BEACON COMMUNICATION

8. BEACON COMMUNICATION
• They emit unique signal
• Smartphone app decides what action to take once in contact with the beacon
• App can act upon contact with beacon even if idle (eg. in minimized state)
• You can also use iOS devices like iPads and iPhones acting as beacons
• Ability to register for system notifications when devices enter and leave beacon region
• Estimation of proximity to the beacon with great accuracy
• Providing indoor navigation for users without GPS and/or wifi
• No need for wifi, 3G or GPS enabled on smartphone in order to communicate with
beacons

9. What kinds of information do they transmit?

10. INFORMATION TRANSMITED BY BEACONS
• UUID - e.g.
B9407F30-F5F8-466E-AFF9-25556B57FE6D
• Major / Minor fields
• that’s it :)

11. Beacons are dumm.
You need „inteligent” receiver

12. WHAT CAN WE RECEIVE?
• UUID, Major, Minor
• RSSI - Received Singal Strength Indicator
(depending on TXPower)
• Entry / exit to beacon zone

13. impressive? not quite.

14. and to make matters worse, it
depends on bluetooth… meh.

15. SCALE OF IMPACT
• All Apple devices with iOS 7 (80% of currently active devices - around 600 milionów iPads and
iPhones). In Poland - around 500.000 devices. 2014 the number will grow by 28% (according to
Gartner)
• Android smartphones and tablets running OS 4.3 (Jelly Bean) and up - around 24% of devices,
which means 250 million devices worldwide). 2014 roku this number will grow by 26% (according
to Gartner)
• By 2015 we will have around 22.000.000 smartphones in Poland
• BLE technology is currently present in all new iOS, Android and Windows Phone operating systems
• BLE - technology enabling communication with beacons - due to its low power consumption will
probably be enabled by default in new versions of smartphone OS’es
• Big brands using beacons: Macy’s, American Eagle, Apple, Best Buy, JCPenney, NFL, Old Navy, Target

16. Why do we need beacons?

17. They do not upload anything to
Internet

18. They do not download anything
from Internet

19. They do not communicate
with each other

20. …but they give interactions a local
context.
Interaction with users is conveyed through
a mobile device (smartphone, tablet)

21. Their strength comes from
integration of BLE with
mobile ecosystem

22. after entering beacon range,
mobile OS can „wake up”
specific application

23. application can register to
receive notifications upon
entry or exit from beacon zone

24. that’s how we can learn which
applications that we already
have can become helpful in our
local context

25. apps, knowing our context, can execute
certain actions
(e.g. adding points to our loyalty card
upon entering a store)

26. Example implementations?

27. 1. Retail

28. MACY’S
Mobile shopping assistant

29. APPLE STORES
Sample of modern self-service retail model

30. • Product information
• Getting product support onsite
• Easy mobile payment and purchase

31. APPLE EASYPAY

32. 2. Restaurants

33. COVER
Simple restaurant payments

34. COVER

35. 3. Advertising

36. NIVEA PROTECTION
Using beacons in ads

37. NIVEA PROTECTION
mobile app

38. 4. Animals

39. BELUVV
Tracing the four-legged friends

40. 5. Mobile/city games

41. PKPKT
Using BLE in smartphones to create city game

42. PKPKT
Using BLE in smartphones to create city game

43. 6. City infrastructure / public
offices

44. VIRTUAL WARSAW

45. SMART CITIES

46. 7. Education
LINTERI.COM PROXIMITY RETAIL SOLUTIONS

47. BeHere APP

48. STUDENT-TEACHER
PROXIMITY MESSAGING
ALERTING PARENTS WHEN
KIDS NOT IN SCHOOL
AUTOMATIC CLASS
ATTENDANCE
CLASSROOM LEARNING
ZONES WITH INDIVIDUAL
CONTENT

50. 8. DATING
LINTERI.COM PROXIMITY RETAIL SOLUTIONS

51. MINGLETON

52. USES IOS DEVICES AS
I B EACONS
D I SCOVERY O F P EOPLE
NEARBY - U P TO 50 METER S /
1 5 0 F E E T
A B I L I T Y W I T H I N A P P TO CHAT
WITH PEOPLE WHO WA N T TO
„MINGLE” WITH YOU

53. 9. HOME AUTOMATION
LINTERI.COM PROXIMITY RETAIL SOLUTIONS

54. LAUNCH HERE

55. Connect launching app with specific
spot in your house
Integrates with existing apps:
Remote, Timer, Wunderlist or Safari
Adjustable Triggering distance

56. 10. EVENTS
LINTERI.COM PROXIMITY RETAIL SOLUTIONS

58. NETWORK WITH NEARBY
ATTENDEES
PUSH CONTEXTUALLY
RELEVANT MESSAGES
INDOOR NAVIGATION TO UPCOMING
SESSIONS AND MEETINGS
JOIN THE SESSION CONVERSATIONS
BASED ON LOCATION

59. current problems with beacons

60. You need to have an app working
with specific beacons in your vicinity
Bluetooth / Location services enabled
Abuse of push notifications
Limited location precision

61. what the future might bring?

62. • beacons cost $1 or less and become further miniaturized
• no need to turn on bluetooth - ble constantly on
• no need for battery - beacons charge using fluctuactions
of electromagnetic field
• iOS 8 reccomends applications in our vicinity, aiding
discovery
• Android and Windows Phone follow Apple and they all
introduce a common compatible set of beacon features
• beacons are mounted by default in everyday items like
coffee machines or traffic lights
• they can communicate with each other
• a common inter-device communication protocol is
defined
• we can create rules for devices depending on our
location and preferences

63. #iot

64. #IOT

65. 1 thing worth remembering about
beacons after viewing this presentation

66. They enable us to assign digital
attributes to physical objects

67. THANK YOU.
Łukasz Felsztukier, CEO
lukasz@linteri.pl
Tel. +48 664 952 859
Linteri Sp. z o.o.
http://www.linteri.pl/
ul. Nowogrodzka 42/9
00-695 Warszawa