As a group project, we analyzed McDonald\'s from a financial perspective. We all learned a great deal about a top brand. I created the slideshow incorporating numerous graphics and ensured a consistent look throughout. Enjoy!

1. Mark Cohen, Elaine Hirt, Kyle Larkin, Zachary Rogers & JaanaValimaki

2. Presentation Topics History & Company Description Product Offerings Industry Attributes Profitability Cash & Growth Capital Structure Asset Structure Competitors—Burger King & Wendy’s Stock Summary

3. History of the Corporation 1940: Dick and Mac McDonald opened McDonald’s Bar-B-Que in San Bernardino, California

4. Key Milestones 1948: “Speedee Service System” Key item: 15 cent hamburger 1954: Salesman Ray Kroc Goes West 1955: The McDonald’s Corporation opened the first McDonald’s 1961: Ray Kroc bought all rights to McDonald’s for $2.7 million

6. The 500th Restaurant Opened

7. The 500th Student Graduates from Hamburger University

8. McDonald's Net Income Exceeded $1 Million

10. Traditional Products

11. Non-Traditional Products

12. Fast Food Industry Attributes Quick Service, Convenience, Inexpensive Industry Worldwide Sales: Over $100 Billion

14. Systematic Production & Efficiency

15. Convenience

16. Located Everywhere

17. Solid Brand Recognition

18. Familiar Menu

19. Drive-Thru

20. Inexpensive

21. Pricing Leader

22. McDonald’s: $23.5 Billion

24. Impairment Charges of $1.7 Billion

26. Focused Resources on Markets to Cash In the Biggest Opportunities

27. Over 71% of Total Assets are Land & Equipment Net Accumulated Depreciation & Amortization

29. McDonald’s is Very Cash Rich—Ready Access to Capital

30. Can Easily Pay Its Debts Plus Debts of Competitors

32. Decrease Non-Operating Income Expense

33. Investment Sale Loss

34. Income Tax Deferment Saving $140.6 Million

35. Improved Impairment from $1,670.3 Million to $6.0 Million

36. Accounts Receivable Dropped Bringing In $122.6 Million in Cash

37. More Cash Spent on Property & Equipment

39. 6-7% Operating Income Growth

40. Increase Capital Expenditures to $2.4 Billion for Strategic Brand InvestmentsMcDonald’s Financial Press Release 11/12/2009

41. Company Financing Equal Use of Debt & Equity Long-Term Debt of Bank Loans & Bonds $2 billion Unused Credit Line

42. Company Financing Slowly Increasing its Use of Debt Increasing its Risk

44. Company Financing – Profitability Financial Leverage – Increasing ROE

50. Asset Structure - Unrecorded Advertising Expense of +/- $800 Million Significant Local Franchisee Expense

51. Number 1 Asset—Brand Name Coca-Cola ($68,734 million) IBM ($60,211 million) Microsoft ($56,647 million) GE ($47,777 million) Nokia ($34,864 million) McDonald's ($32,275 million) Google ($31,980 million) Toyota ($31,330 million) Intel ($30,636 million) Disney ($28,447 million) BusinessWeek’s 2009 Report: 100 Best Global Brand Values as of 09/21/2009

54. McDonald’s Relative to Major Stock Indices