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Effectively Using Social MediaCommodity Communications Retreat – Aug. 30, 2011,[object Object]
Youtube,[object Object],1,[object Object],SciencebasedinformationfromK-StateResearchandExtension,[object Object],3,[object Object],Flickr,[object Object],Slideshare,[object Object],Blogs,[object Object],4,[object Object],Supporting Social Media Platforms (Link, embed),[object Object],Conversation spaces,[object Object],4,[object Object],Wherethepeopleare,[object Object],Twitter,[object Object],4,[object Object],Facebook,[object Object],2,[object Object]
Your Social Media Goals Could Include…,[object Object],Drive people to website,[object Object],Build relationships,[object Object],Build educational content,[object Object],Be responsive/timely in meeting needs,[object Object]
… and more goals,[object Object],Be more relevant,[object Object],Get those outside of your organization talking about you,[object Object],Multi-purposing your work,[object Object],Energizing client base/community,[object Object],Establish support among community,[object Object]
Think about,[object Object],Key customer, client, community member,[object Object],Why would they care?,[object Object],Do you have ways for members of your community to interact, comment,[object Object],Is your information mobile accessible?,[object Object]
The Social Media “What For?,[object Object],Connect with Interested People,[object Object],Challenge/Ask questions,[object Object],Share Interesting Information,[object Object],Be Present at the Social Media Table,[object Object],Serve our Clients,[object Object],Track/Monitor ,[object Object],Share Crucial Information,[object Object]
Keys to Success,[object Object],Provide something they can’t get anywhere else,[object Object],Demonstrate passion for your work,[object Object],Follow fundamental business acumen.,[object Object],ROI? Sure…but also a ROR (return on relationships),[object Object]
Who, what, where, why, how?,[object Object],Why do you want to monitor social media?,[object Object],Who do you want to monitor?,[object Object],What do you want to monitor in social media?,[object Object],Where do you monitor in social media?,[object Object],How will you use the results?,[object Object]
Purposeexamples,[object Object],Companies want to track reputation, brand, & product mentions to increase sales.Companies want to monitor what consumers are saying about their own or their competitors' products.,[object Object],Companies want to monitor what consumers are saying to improve their products and services. ,[object Object]
Purposeexamples,[object Object],Extension wants to learn from communities.,[object Object],Extension wants to build relationships and its credibility.,[object Object],Extension wants to track its reputation and success of programs.,[object Object]
What is your purpose?,[object Object],?,[object Object]
Listen,[object Object],Content (what's being said) ,[object Object],Context (where is it being said),[object Object],Sentiment,[object Object],What are the gaps in the conversation?,[object Object],Volume (strength of the conversation; higher in volume, greater vibe).,[object Object]
Determine next step,[object Object],Join conversation,[object Object],Become engaged,[object Object],Develop relationships,[object Object],Find and utilize influentials,[object Object],Use what you learned to integrate into programming,[object Object],    Can you be helpful--just by joining the conversation,[object Object],    Is the community teaching you something you did not know?,[object Object]
Evaluation,[object Object],What kind of change in content and context,[object Object],What kind of change in sentiment (when referred to your materials or references),[object Object],Did you fill a gap?,[object Object],Volume in change in links (visited/comments/references),[object Object],Is there evidence of learning? Changed behavior?,[object Object],>>>Use relationships to assess changed behavior,[object Object]
Products,[object Object],Free but not comprehensiveGoogle AlertsTwitter SearchBlog SearchKlout, free and professional versionPeerIndex, free and professional versionTweetReach, free and professional versionGoogle AnalyticsFacebook InsightsYouTube, Slideshare, Flickr     with professional version,[object Object]
USDA Flickr pagehttp://www.flickr.com/photos/usdagov,[object Object],Tweet Deck,[object Object], ,[object Object],Wordle,[object Object],GroupTweet…GroupTweet turns a standard Twitter account into a group communication hub where members can post updates to everyone in the group using direct messages. When the group account receives a direct message from a group member, GroupTweet converts it into a tweet that all followers can see.,[object Object]
Questions? Comments?Elaine Edwards, elainee@ksu.edu785-532-5851@elainecarol,[object Object],Thanks to Anne Adrian and Terry Meisenbach, eXtension.,[object Object],This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.  ,[object Object]

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Igpcommretreat

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Hinweis der Redaktion

  1. Talk about using strategic thinking in terms of social media.Ask who are their audiences for specific social media platforms.Acknowledge that facebook likes are your customers and your advocates.For example: King Arthur Flour, Coldwater Creek, Iowa StateTwitter audiences: different, not necessarily advocates, my be more interested in learning, content, wanting to know what is happening, info gatheringFlickr: probably interested in your contentLinked In: business man or looking for a new job
  2. Post from: Brass Tack Thinking is written by Amber Naslund, a communications and business strategist and the VP of Social Strategy for Radian6. She's a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication.we’ve got legions of people out there that are missing fundamental business acumen.What we need desperately?People who can craft coherent, clear correspondence that has proper grammar, punctuation, and spelling.People who know how a budget is put together, and the difference between profit, costs, and revenue.People who know the differences between marketing, branding, and public relations, and how they all tie together.People who can put together a simple plan for getting from A to B, complete with goals and objectives, and explain it to someone else.People who can see how different areas of the business work together to form a systematic operation.People who have basic customer service skills like patience,politeness, helpfulness, and common courtesy.People who know how to communicate clearly, collaborate on projects, and manage people positively.People who can admit what they don’t know, and seek knowledge or help.People who can engage in intelligent discourse and discussion instead of self-aggrandizing rants.Looking back over the list, I suppose I’m illustrating more than a lack of business skills, but also a lack of communication and interpersonal skills. We’re so spoiled by all the information coming to us with a few keystrokes, and we’re losing the ability to synthesize it ourselves and articulate it to someone else.Filter out the people that lack the majority of these abilities, and you’ve solved a great deal of the guru problem right out of the gate. The businesses that earn progress will apply those filters for themselves. The ones that don’t have problems far larger than their social media expert choices.At the moment, I’m frustrated. But I’m working on some constructive solutions to try and help solve this problem rather than just whining about it (more on that here soon).But seriously? The “expert” discussion is only happening with fervor inside the fishbowl it affects. Out there, where the business and economy is moving forward and progress is being made, it’s not more qualified social media gurus that they need.They need better, more professional, more equipped business people. Not just MBAs on paper, but those with applied knowledge and practice. It’s about time we stopped slinging our internet prowess, and instead spent some time understanding and honing the part we play in the bigger picture.
  3. Why do you want to monitor social media?Who do you want to monitor?What do you want to monitor in social media?Where do you monitor in social media?How will you use the results?
  4. When to tune in Most important to pay attention toCommunity voice to identify needs and give directionInfluential people to build relationshipsResponse
  5. http://www.flickr.com/photos/kathycsus/3726355766/in/faves-aafromaa/
  6. http://www.flickr.com/photos/tomo908us/4355587247/