A communications strategy outline for K-State Research and Extension staff to help them determine appropriate ways to deliver content through social media
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Delivering Great Content Via Social Media
1. Delivering Great Content Via
Social Media
Elaine Edwards
News Media and Marketing Leader
elainee@ksu.edu
2. Your goals…
• Information to clients when they need it
• Information to clients where they are
• Repurpose content: create once, share many
times
• Share good, research-based, trusted
information in a variety of forms
• Listen, ask questions, be a part of the online
conversation
20. Extension agents can:
• Tweet the KSRE article
• Share the media article
• Localize the information from the news
release and share via Facebook, Twitter, or
press release
21. • Share brochure on your Facebook page
• Tweet it
• Post it on partners’ pages
• Tag partners
• Tag sponsors, thank them for it!
• Tweet from event
• Post photos from event
• Write a news release, newsletter
follow-up article
• Share the news story through Social
Media
30. Want to blog?
• K-State Research and Extension supports
Wordpress blogs
• Experiment in the “Sandbox”
• Official branding
• Contact Joe Lear or Gamage Dissanayake to
start: learj@ksu.edu or gamage@ksu.edu
31. Other great options
• Pinterest: share images to drive people to
your web content
• Slideshare: share your powerpoints, pdfs
• Linked in: create groups for sharing content,
can be private
• Flickr: share photos
Online in their social networksIn their professional development networksPresent in their media preferencesWhere they may be physically: the bank, the co-op, the hospital, the grocery storeVideo (YouTube, TV)Audio (Podcast, live radio)Written Word (Newsletters, Newspapers, Fact Sheets)