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THE NATIONAL GALLERY Love Art application for the iPhone & iTouch / Pentimento   Elena Lagoudi 1.10.2009
THE NATIONAL GALLERY The National Gallery, London, houses one of the greatest collections of Western European painting in the world, from the 13 th  to the 20 th  century.
THE NATIONAL GALLERY ,[object Object],[object Object],[object Object],[object Object],innovation new  platforms reach out access vision
LOVE ART app for iPhone and iTouch-Pentimento
Lessons learnt content the brand creative collaboration and business model
Intro video
Shopping list
Image viewer
Galleries
Rolodex
LOVE ART app for iPhone and iTouch-Pentimento
LOVE ART app for iPhone and iTouch-Pentimento IPR
The credit-crunch approach
re-cycling re-purposing re-creating Insert image caption here
Insert image caption here Ingredients  zoom galleries brand  & games transcriptions artstart new* the grand  tour be inspired content  & fun
Be Inspired and Grand Tour podcasts and the monthly Podcast
 
 
CLICK TO ADD TITLE
LOVE ART app for iPhone and iTouch-Pentimento Love Art and the NG brand
Tonal Values ,[object Object]
THE  NATIONAL  GALLERY  EXPERIENCE BELIEF  HONOUR  FAITH  REASON  HISTORY  DESIRE  PAIN  GENIUS  RELIGION TRUTH  TORMENT  LOVE DESTRUCTION  ABSOLUTION  HEAVEN  HELL DREAMS  LUST  SORROW JOY  WAR  ECSTASY FURY EVIL INNOCENCE  MADNESS  DESPAIR  DEVOTION TRUST PURITY CRUELTY PRIDE DESPAIR BLOOD  FAMILY  POWER  VANITY  SPIRIT  HEART  FLESH  GLORY  BENEDICTION VISION NATURE SEX BETRAYAL VALEDICTION  SOUL  ETERNITY  DAMNATION  REDEMPTION  LIFE  DEATH  PASSION  BEAUTY
 
The National Gallery Brand identity review and communications  to reinstate the gallery as  a ‘must visit’  cultural attraction.
THE  PERMANENT COLLECTION
DESIGN AND COMMUNCATIOS FOR EXAMPLE: Design, advertising and promotions Gallery services Publishing Merchandise
Rolodex
Intro video
Image viewer
Zoom
Content planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The gallery of the mind ,[object Object],[object Object]
 
Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy-business model-team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Criticisms? ,[object Object],[object Object],[object Object],[object Object]
Download stats ,[object Object],[object Object],[object Object]
Thank you to the project team: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU

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Pentimento

Hinweis der Redaktion

  1. The main title screen. Do not touch ‘The National Gallery’. When formatting the title of the presentation be mindful of the width of the text. Words should not spread right across the screen. Split words onto more than one line to form a pleasing layout. When formatting the date only state the number for the day (ie ‘6’ not ‘6th’).
  2. It contains over 2,300 works, including many famous works, such as van Eyck’s Arnolfini Portrait, Velázquez’s Rokeby Venus, Turner’s Fighting Temeraire and Van Gogh’s Sunflowers. All major traditions of Western European painting are represented from the artists of late medieval and Renaissance Italy to the French Impressionists . Do not touch ‘The National Gallery’. When formatting the title of the presentation be mindful of the width of the text. Words should not spread right across the screen. Split words onto more than one line to form a pleasing layout. When formatting the date only state the number for the day (ie ‘6’ not ‘6th’).
  3. The main title screen. Do not touch ‘The National Gallery’. When formatting the title of the presentation be mindful of the width of the text. Words should not spread right across the screen. Split words onto more than one line to form a pleasing layout. When formatting the date only state the number for the day (ie ‘6’ not ‘6th’).
  4. This screen is for images only and shows an example of where to place one single image.
  5. This is the standard screen which should be used for almost all pages in your presentation. If you wish to use sub-headings, follow this formatting. It is up to you whether you use two columns or bullet points or just text (etc) but be mindful that you don’t want to include too much text on each screen (see the notes on Using Text in Powerpoint Presentations on the second page of this document).
  6. This screen is for images only and shows an example of where to place one single image.
  7. This screen is for images only and shows an example of where to place one single image.
  8. This screen is for images only and shows an example of where to place one single image.
  9. Use this screen to separate chapters of content. Use a synopsis if you wish or leave blank.
  10. Use this screen for images only. If you need to place text alongside the image use a white background.
  11. This screen is for images only and shows an example of where to place one single image.
  12. This screen is for images only and shows an example of where to place 2 images.
  13. Use this screen to emphasis e particular pieces of content, eg, an important piece of information or dramatic statistic , etc. This screen should be used sparingly and do not place one coloured screen directly after another. NEVER place Gallery paintings on this background.
  14. This screen is for images only and shows an example of where to place one single image.
  15. Basic Principles for formatting National Gallery Powerpoint Presentations
  16. The main title screen. Do not touch ‘The National Gallery’. When formatting the title of the presentation be mindful of the width of the text. Words should not spread right across the screen. Split words onto more than one line to form a pleasing layout. When formatting the date only state the number for the day (ie ‘6’ not ‘6th’).
  17. Basic Principles for formatting National Gallery Powerpoint Presentations
  18. Basic Principles for formatting National Gallery Powerpoint Presentations
  19. This screen is for images only and shows an example of where to place one single image.
  20. The main title screen. Do not touch ‘The National Gallery’. When formatting the title of the presentation be mindful of the width of the text. Words should not spread right across the screen. Split words onto more than one line to form a pleasing layout. When formatting the date only state the number for the day (ie ‘6’ not ‘6th’).