1. Using LinkedIn
Presented by Ed Kuryluk
Chief Thinker - Right Mind Marketing
September 15, 2009
2. Ed Kuryluk
• Owner/Founder of HeyFairfield.com
• Member of Fairfield Chamber of Commerce
• UConn MBA
• 13 years marketing experience with Fortune
500 companies and small businesses
(ecommerce, customer acq)
• Consult with small businesses - Twitter,
Facebook, LinkedIn, blogging, SEO and more
5. What is LinkedIn?
• A Business Network - 40 million
people in 200 countries
• An opportunity to brand yourself and
your business
6. What is LinkedIn?
• A Business Network - 40 million
people in 200 countries
• An opportunity to brand yourself and
your business
• A place to get help and help others in
business
7. What is LinkedIn?
• A Business Network - 40 million
people in 200 countries
• An opportunity to brand yourself and
your business
• A place to get help and help others in
business
• A means to connect and reconnect
11. What can LinkedIn be
used for?
Find a Job Keep contacts current
PR Connections Market Research
Fill Job Openings Interview Research
Company Research Find a Freelance
Assignment
Recommend Others
Find a Resource
Re-Connect
Get Listed on Google
Build your
Professional Brand Grow your business
12. What can LinkedIn be
used for?
Find a Job Keep contacts current
PR Connections Market Research
Fill Job Openings Interview Research
Grow your business
Find a Freelance
Company Research
Assignment
Recommend Others
Find a Resource
Re-Connect
Get Listed on Google
Build your
Professional Brand Grow your business
20. How to use LinkedIn to
attract new customers.
1. Create a Profile That Get's Noticed
21. How to use LinkedIn to
attract new customers.
1. Create a Profile That Get's Noticed
2. Connect With People
22. How to use LinkedIn to
attract new customers.
1. Create a Profile That Get's Noticed
2. Connect With People
3. Build Your LinkedIn Brand
23. How to use LinkedIn to
attract new customers.
1. Create a Profile That Get's Noticed
2. Connect With People
3. Build Your LinkedIn Brand
4. Keep Your LinkedIn Presence Fresh
24. How to use LinkedIn to
attract new customers.
1. Create a Profile That Get's Noticed
2. Connect With People
3. Build Your LinkedIn Brand
4. Keep Your LinkedIn Presence Fresh
A plan - 20 minutes to success
26. 1. Create a Profile That
Get's Noticed
• Complete your profile to 100%
• Enter career and professional
information
• Add a picture
• Get Recommended
27. 1. Create a Profile That
Get's Noticed
• Complete your profile to 100%
• Enter career and professional
information
• Add a picture
• Get Recommended
• Write an interesting professional
“headline”
28. 1. Create a Profile That
Get's Noticed
• Complete your profile to 100%
• Enter career and professional
information
• Add a picture
• Get Recommended
• Write an interesting professional
“headline”
Ad d to your
email s ignature
29. 2. Connect with others
• Email addresses (Yahoo, GMail,
Outlook, AOL, Apple Mail,
Hotmail)
• Your connections’ connections
• People You May Know
30. 2. Connect with others
• Email addresses (Yahoo, GMail,
Outlook, AOL, Apple Mail,
Hotmail)
• Your connections’ connections
• People You May Know
People on LinkedIn expect to be
connected with - Don’t be shy!
31. 2. Connect with others
• Email addresses (Yahoo, GMail,
Outlook, AOL, Apple Mail,
Hotmail)
100
• Your connections’ connections
Con
tact
s
in 4
• People You May Know wee
ks!
People on LinkedIn expect to be
connected with - Don’t be shy!
32. 3. Build Your LinkedIn
Brand
• Join Groups
• Answer Questions
• Request/Provide Recommendations
• Utilize Applications
33. 3. Build Your LinkedIn
Brand
• Join Groups
• Answer Questions
• Request/Provide Recommendations
• Utilize Applications
Your LinkedIn messaging should
compliment your existing marketing
34. 4. Keep Your LinkedIn
Presence Fresh.
• Update your status often
• Ask and answer questions
• Participate in groups
• Cultivate contacts
• Update applications
35. A Plan: 20 Minutes to
Success
Activity Time
View Group Emails 5 Minutes
Update Your Status 1 Minute
Respond to requests
1 Minute
for links
Answer Questions 10 Minutes
Explore 3 Minutes
36. How to use LinkedIn to
reach new customers
• Find Retailers - Company Search
• Lookup Buyers - People Search
• Engage End-Users - People Search
37.
38.
39. Talk to me about setting up
a free one-hour consultation
LinkedIn Facebook Blogs
Twitter Meet-Up SEO
Google Analytics Marketing Strategy E-Commerce
40. Ed Kuryluk
• ed@heyfairfield.com
• http://www.linkedin.com/in/edkuryluk
• Twitter: @edkuryluk
• mobile: 203-685-4327
Talk to me about setting up
a free one-hour consultation
LinkedIn Facebook Blogs
Twitter Meet-Up SEO
Google Analytics Marketing Strategy E-Commerce
Hinweis der Redaktion
Retailers - “Procurement” West Marine; All retailers, “furniture”
Buyers - Home Depot example “systems”
Customers - “author”