How a Digital Strategy Using a CMS Can Drive Engagement

•Download as PPTX, PDF•

0 likes•943 views

How to drive Engagement through.. Multi-Channel Search Content Marketing Strategy Context – personalization and targeting Continue the conversation

Technology

How a Digital Strategy
Using a CMS Can Drive Engagement
Bill Rogers
Ektron CEO

Copyright  2014 Ektron, Inc.
Agenda
• Who is Ektron
• How not to drive engagement
• How to drive Engagement
• Multi-Channel
• Search
• Content Marketing Strategy
• Context – personalization and targeting
• Continue the conversation
2

Copyright  2014 Ektron, Inc.
￭ Founded in 1998
￭ Headquarters in Nashua, NH
￭ Worldwide Offices in Australia, Canada, and the United Kingdom
￭ 200+ Employees
￭ Over 3,800 customers and 12,000 sites including Fairmont Raffles
Hotels International, Las Vegas Sands, Microsoft, and NASDAQ
Ektron empowers organizations to fully realize their digital marketing
potential by connecting content to revenue
DIGITAL
EXPERIENCE HUB
SOCIAL
COLLABORATION &
COMMUNITY
MARKETING
OPTIMIZATION
WEB CONTENT
MANAGEMENT
ABOUT EKTRON

Copyright  2014 Ektron, Inc.
Selected Federal Users

Copyright  2014 Ektron, Inc.
Selected SLG Users

Copyright  2014 Ektron, Inc.6
OpenTable

Copyright  2014 Ektron, Inc.7
FAA.GOV
• Maps
• Weather
• Docs
• Airports

Copyright  2014 Ektron, Inc.
18%
39%
55%
69%
81%
79%
65+
55-64
45-54
35-44
25-34
18-24
SMARTPHONE OWNERSHIP
BY AGE
80%
of adults
under the
age of 34
have a
smartphone

Copyright  2014 Ektron, Inc.
MOBILE DATA
USAGE
201763%
desktop
37%
mobile
2 0 1 2
TIME SPENT ONLINE

Copyright  2014 Ektron, Inc.
Social
Web
Mobile
MULTI-CHANNEL ENGAGEMENT

Copyright  2014 Ektron, Inc.
5 ways CMS
helps with
engagement
on mobile

Copyright  2014 Ektron, Inc.
1. Use Responsive Web Design

Copyright  2014 Ektron, Inc.
RWD BENEFITS
• Google Preferred
• Easy to Update
• Easy to Share
• Designer Friendly
• Future Proof

Copyright  2014 Ektron, Inc.
2. Upload 1 image and
automatically resize for
breakpoints
5 MB
480 px
768 px
940 px
1210 px

Copyright  2014 Ektron, Inc.
3. Boost
context
by swapping
images for
different
device types

Copyright  2014 Ektron, Inc.
4. Work faster and smarter by
previewing content on mobile devices

Copyright  2014 Ektron, Inc.
5. Increase
engagement
with content
tailored to
specific
devices

Copyright  2014 Ektron, Inc.
engagement
with search

Copyright  2014 Ektron, Inc.
1. Analyze top search keywords

Copyright  2014 Ektron, Inc.
How a Content
Marketing Strategy
can help with
engagement

Copyright  2014 Ektron, Inc.
CONTENT MARKETING STRATEGY
SEO / Content
Optimization
Blog & Knowledge Articles
Premium
Offers
Personas
Mobile
Multichannel
Calls to Action
Landing Pages
Targeting
A/B Testing
Faceted Search
Social
Amplification
Analytics
Content
Context
Relevance
Results

Copyright  2014 Ektron, Inc.
DOES THIS LOOK FAMILIAR?
CMS CRM Marketing
Automation
Analytics
ERP Enterprise
Repositories

Copyright  2014 Ektron, Inc.
WAYS TO TARGET CONTENT
Anonymous Visitors
• Geo-location
• Search term
• Industry
• Company
• Device type
Known Visitors
• Geolocation
• Search terms
• Industry
• Company
• Title
• Role
• Customer status
• Social graph
• Behavioral attributes
Personas

Copyright  2014 Ektron, Inc.
HOW TO GET THERE
Knowledge
of Visitor
Behavioral
Intent
Actionable
view of your
customer

Copyright  2014 Ektron, Inc.
MULTIVARIATE
TESTING
Maximize site
performance
through
automated
conversion rate
optimization
CREATE MULTIVARIATE EXPERIMENT
PAGE VERSIONS
PAGE ELEMENTS

Copyright  2014 Ektron, Inc.
Using Analytics

Copyright  2014 Ektron, Inc.
CONTINUE THE CONVERSATION
UNDERSTAND THE SITE VISITOR INTENT
SEND TOPIC EMAIL

Copyright  2014 Ektron, Inc.
ENGAGEMENT IS A TWO WAY
CONVERSATION
• FORMS
• DISCUSSIONS
• CALENDARS
• ASK A QUESTION
• SCHEDULING

Copyright  2014 Ektron, Inc.
CMS REQUIREMENTS FOR ENGAGENMENT
• Security
• Reliable
• Section 508 and many other
Accessibility compliance
• Multi-lingual

Similar to How a Digital Strategy Using a CMS Can Drive Engagement

The Ektron CMP

Ektron

Marketing is in the midst of a fundamental change. Generic websites with static content once constituted an efficient marketing strategy; today’s teams, however, are building personalized experiences accessible through multiple channels and devices. The logic: a journey tailored to each user improves engagement, converts more leads and accelerates revenue generation. The latest iteration of Acquia Lift unifies content and customer context into one platform. With Lift, organizations can deliver personalized content across the buyer's journey, at scale.</p> Join ICF Olson’s Director of Marketing Technologies, Jim Vogel and Acquia Lift’s Product Manager, Dave Ingram, to learn about: Requirements for a successful marketing and technology personalization strategy Why the best forms of personalization don’t involve visitors realizing it’s personalized Acquia Lift’s new drag-and-drop interface that works on any website How Lift enables personalization across any channel via API or universal JavaScript tag

Tomorrow’s Personalization Today: Increase User Engagement with Content in Co...

Acquia

Blending Commerce and Content: The Shift towards Integrated Commerce and Experience Management.During this session Verndale’s SVP, Strategy, Sean Rusinko, and EVP, Experience Design, Keith LaFerriere as well as guest speakers from Sitecore and Insite Software will discuss the current commerce space, the importance of this evolving commerce and content integration for marketers and the suggested roadmap that must be in place when planning, designing and implementing a personalized commerce experience.

Blending Commerce and Content - FutureM.Verndale.2014

Sean Rusinko

Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

Superfast Business: Be successful at digital marketing

Superfast Business

Sitecore Dev User Group Meetup in Milwaukee - Perficient - Rick Bauer

Rick Bauer

Ektron London Conference: Keynote - Bill Rogers and Tom O'Brien

Ektron

Ektron London Conference: The Changing Face of Digital Marketing

Ektron

Anyone can tag a document, but that is the problem. People will tag with varying degrees of accuracy, or worse still, with no accuracy. If documents are tagged accurately, then controlling and managing unstructured documents correctly is made possible. This session will review the pitfalls of manual tagging, and demonstrate the current capabilities of automatic document classification. It will also explore how intelligent metadata solutions benefit business operations, by improving migration, records management, deduplication and search.

Taxonomy and tagging – manual tagging does not work!

Concept Searching, Inc

Customer Engagement Reimagined - Sitecore Solution

Sagittarius

10 Digital Marketing Trends for 2017

DragonSearch

FREE LANCER BOOTCAMP Searchability Factor.pptx

IMSeoKing.com

What is the Oracle Marketing AppCloud? Meetup Oct 2014

Marketing Cube

Billionaires Guide to Local SEO

Foxxr Digital Marketing

Making the Mobile Mind Shift

Axway Appcelerator

In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year. Key topics in this recap: - The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire - The better-me trend and growth in search queries - Biggest search trends for 2022, MUM, and Google Lens image search, image shopping - Stitching omnichannel experiences and addressing the digital desire - Agility and opportunity in your martech stack and your CMS - Key elements of 2022 omnichannel marketing plan – images, video, technical SEO, AI, voice, messaging, intent/entity-driven content, and more - Community and doing the right thing and driving growth

Top Marketing Trends Impacting Your Business in 2022

Milestone Inc

Discover Your Searchability factor

IMSeoKing.com

How to make Sitecore your growth platform?

Ameex Technologies

Trends2022

Benu Aggarwal

Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers. Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.

Using the Right Content Strategy to Create a Personalized Digital Experience

Perficient, Inc.

FAST Search-webinar-06-29-2010

Earley Information Science

Similar to How a Digital Strategy Using a CMS Can Drive Engagement (20)

The Ektron CMP

Tomorrow’s Personalization Today: Increase User Engagement with Content in Co...

Blending Commerce and Content - FutureM.Verndale.2014

Superfast Business: Be successful at digital marketing

Sitecore Dev User Group Meetup in Milwaukee - Perficient - Rick Bauer

Ektron London Conference: Keynote - Bill Rogers and Tom O'Brien

Ektron London Conference: The Changing Face of Digital Marketing

Taxonomy and tagging – manual tagging does not work!

Customer Engagement Reimagined - Sitecore Solution

10 Digital Marketing Trends for 2017

FREE LANCER BOOTCAMP Searchability Factor.pptx

What is the Oracle Marketing AppCloud? Meetup Oct 2014

Billionaires Guide to Local SEO

Making the Mobile Mind Shift

Top Marketing Trends Impacting Your Business in 2022

Discover Your Searchability factor

How to make Sitecore your growth platform?

Trends2022

Using the Right Content Strategy to Create a Personalized Digital Experience

FAST Search-webinar-06-29-2010

More from Ektron

Ektron Synergy 2014 - A Case Study in Using MVC with Ektron

Ektron

Ektron Synergy 2014 - The Power of Epic Content

Ektron

Marketing is being reinvented as a technology-powered discipline. From new, brand-defining customer experiences to more efficient marketing operations, software is changing what's possible. It's also changing the structure and culture of organizations who embrace these possibilities. We'll take a whirlwind tour of the forces driving this convergence and the ways in which companies and individuals can thrive in it. Presented by Scott Brinker Scott Brinker, Co-founder & CTO, ion interactive

Ektron Synergy 2014 - Thriving at the Intersection of Marketing & IT

Ektron

Launched in early 2014 on Ektron 9, the “JazzNet” intranet supports over 5,000 employees, contractors, and regulators for Jazz Aviation; one of the largest regional airlines in the world. Learn how JazzNet intranet has become the key vehicle for company information and the portal to application for every department throughout Jazz. Presented by Krista MacDonald, PMP, Manager of Business Services Portfolio, Jazz Aviation LP.

Ektron Synergy 2014 - Jazzing Up our Intranet with Ektron

Ektron

Ektron Synergy 2014 - How to Create the Best Landing Pages Ever!

Ektron

- 61% of B2B marketers send all leads directly to Sales; only 27% of those leads will be qualified. [MarketingSherpa] - Only 50% of leads are qualified but not ready to buy. [Gleanster Research] - Lead nurturing gets 4-10 times the response rate compared to standalone email blasts. [DemandGen Report] - Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. [DemandGen Report]

Lead Nurturing is More than Just Email

Ektron

To be effective, today's web experiences need to deliver the right message to the right person at the right time and delight visitors across smartphones, tablets, laptops and desktops. Join guest speaker, Forrester Research, Inc. Senior Analyst David Aponovich and Ektron VP of Marketing Bob Canaway to learn why context and optimization are the next keys to delivering on your digital goals, and need to be part of your plan for 2014.

Keep Your Eyes on the Prize Why Context Matters More than Ever

Ektron

Why You Need to Move Your Website to the Cloud

Ektron

JOE PULIZZI, Founder, Content Marketing Institute BOB CANAWAY, Vice President, Marketing, Ektron ED BOCCHINO, Project Manager, NorthPoint Digital With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more. Join Ektron to learn: 9 ways you can target anonymous and known visitors How personas help you create better content, and target more effectively Why connecting your CRM and Marketing Automation systems to your website helps you target content How you can use personas to gain insights from web analytics How to optimize digital experiences across desktops and mobile devices

Wake Up Your Website - Boston September 26 2013

Ektron

With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more. Presenters: JOE PULIZZI - Founder, Content Marketing Institute JONATHAN WALL- Director, Product Marketing, Ektron ED BOCCHINO - Project Manager, NorthPoint Digital

Wake Up Your Website - NYC and Boston Presentation

Ektron

Wake Up Your Website - Ektron Breakfast Seminar

Ektron

Based in Geneva, The Global Fund to Fight AIDS, Tuberculosis and Malaria mission is to dramatically increase resources to fight three of the world's most devastating diseases, and to direct those resources to areas of the greatest need. The Global fund noted the website's main objective is to, "... attract quality traffic to make the Global Fund's work more transparent to its key stakeholders along with a wider global audience, and address critical business issues including providing a consistent and comprehensive user experience across the site in multiple languages and for multi-channel publishing." The Global Fund cites content publishing efficiency up by 30 percent, productivity increases of up to 40 percent and content quality up by 35 percent through its Ektron implementation.

Ektron London Conference - Ektron Case Study: The Global Fund

Ektron

Ektron London Conference: New Search Features in Ektron 9

Ektron

Ektron London Conference: Realise Digital - Old Dogs, New Tricks

Ektron

Ektron London Conference: New Features of Ektron 9 from a Developers' Perspec...

Ektron

Ektron London Conference: Ektron's Global Training Program

Ektron

Ektron London Conference: Myth Busting the Dark Art of SEO

Ektron

Ektron London Conference: Managing Responsive Projects

Ektron

Ektron London Conference 2013 - Welcoming Keynote

Ektron

Ektron London Conference: How to Generate Customer Loyalty

Ektron

More from Ektron (20)

Ektron Synergy 2014 - A Case Study in Using MVC with Ektron

Ektron Synergy 2014 - The Power of Epic Content

Ektron Synergy 2014 - Thriving at the Intersection of Marketing & IT

Ektron Synergy 2014 - Jazzing Up our Intranet with Ektron

Ektron Synergy 2014 - How to Create the Best Landing Pages Ever!

Lead Nurturing is More than Just Email

Keep Your Eyes on the Prize Why Context Matters More than Ever

Why You Need to Move Your Website to the Cloud

Wake Up Your Website - Boston September 26 2013

Wake Up Your Website - NYC and Boston Presentation

Wake Up Your Website - Ektron Breakfast Seminar

Ektron London Conference - Ektron Case Study: The Global Fund

Ektron London Conference: New Search Features in Ektron 9

Ektron London Conference: Realise Digital - Old Dogs, New Tricks

Ektron London Conference: New Features of Ektron 9 from a Developers' Perspec...

Ektron London Conference: Ektron's Global Training Program

Ektron London Conference: Myth Busting the Dark Art of SEO

Ektron London Conference: Managing Responsive Projects

Ektron London Conference 2013 - Welcoming Keynote

Ektron London Conference: How to Generate Customer Loyalty

Recently uploaded

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

MINDCTI Revenue Release Quarter One 2024

MIND CTI

Top 10 Most Downloaded Games on Play Store in 2024

SynarionITSolutions

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

panagenda

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

This presentation explores the impact of HTML injection attacks on web applications, detailing how attackers exploit vulnerabilities to inject malicious code into web pages. Learn about the potential consequences of such attacks and discover effective mitigation strategies to protect your web applications from HTML injection vulnerabilities. for more information visit https://bostoninstituteofanalytics.org/category/cyber-security-ethical-hacking/

HTML Injection Attacks: Impact and Mitigation Strategies

Boston Institute of Analytics

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

Increase engagement and revenue with Muvi Live Paywall! In this presentation, we will explore the five key benefits of using Muvi Live Paywall to monetize your live streams. You'll learn how Muvi Live Paywall can help you: Monetize your live content easily: Set up pay-per-view access to your live streams and start generating revenue from your content. Increase audience engagement: Provide exclusive, premium content behind the paywall to keep your viewers engaged. Gain valuable viewer insights: Track viewer data and analytics to better understand your audience and tailor your content accordingly. Reduce content piracy: Muvi Live Paywall's security features help protect your content from unauthorized distribution. Streamline your workflow: The all-in-one platform simplifies the process of managing and monetizing your live streams. With Muvi Live Paywall, you can take control of your live stream monetization and create a sustainable business model for your content. Learn more about Muvi Live Paywall and start generating revenue from your live streams today!

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Roshan Dwivedi

Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc

Recently uploaded (20)

Data Cloud, More than a CDP by Matt Robison

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

MINDCTI Revenue Release Quarter One 2024

Top 10 Most Downloaded Games on Play Store in 2024

How to Troubleshoot Apps for the Modern Connected Worker

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Boost Fertility New Invention Ups Success Rates.pdf

Why Teams call analytics are critical to your entire business

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Artificial Intelligence Chap.5 : Uncertainty

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Strategies for Landing an Oracle DBA Job as a Fresher

HTML Injection Attacks: Impact and Mitigation Strategies

AWS Community Day CPH - Three problems of Terraform

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

How a Digital Strategy Using a CMS Can Drive Engagement

1. How a Digital Strategy Using a CMS Can Drive Engagement Bill Rogers Ektron CEO

2. Copyright  2014 Ektron, Inc. Agenda • Who is Ektron • How not to drive engagement • How to drive Engagement • Multi-Channel • Search • Content Marketing Strategy • Context – personalization and targeting • Continue the conversation 2

3. Copyright  2014 Ektron, Inc. ￭ Founded in 1998 ￭ Headquarters in Nashua, NH ￭ Worldwide Offices in Australia, Canada, and the United Kingdom ￭ 200+ Employees ￭ Over 3,800 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ Ektron empowers organizations to fully realize their digital marketing potential by connecting content to revenue DIGITAL EXPERIENCE HUB SOCIAL COLLABORATION & COMMUNITY MARKETING OPTIMIZATION WEB CONTENT MANAGEMENT ABOUT EKTRON

4. Copyright  2014 Ektron, Inc. Selected Federal Users

5. Copyright  2014 Ektron, Inc. Selected SLG Users

6. Copyright  2014 Ektron, Inc.6 OpenTable

7. Copyright  2014 Ektron, Inc.7 FAA.GOV • Maps • Weather • Docs • Airports

8. Copyright  2014 Ektron, Inc. 18% 39% 55% 69% 81% 79% 65+ 55-64 45-54 35-44 25-34 18-24 SMARTPHONE OWNERSHIP BY AGE 80% of adults under the age of 34 have a smartphone

9. Copyright  2014 Ektron, Inc. MOBILE DATA USAGE 201763% desktop 37% mobile 2 0 1 2 TIME SPENT ONLINE

10. Copyright  2014 Ektron, Inc. Social Web Mobile MULTI-CHANNEL ENGAGEMENT

11. Copyright  2014 Ektron, Inc. 5 ways CMS helps with engagement on mobile

12. Copyright  2014 Ektron, Inc. 1. Use Responsive Web Design

13. Copyright  2014 Ektron, Inc. RWD BENEFITS • Google Preferred • Easy to Update • Easy to Share • Designer Friendly • Future Proof

14. Copyright  2014 Ektron, Inc. 2. Upload 1 image and automatically resize for breakpoints 5 MB 480 px 768 px 940 px 1210 px

15. Copyright  2014 Ektron, Inc. 3. Boost context by swapping images for different device types

16. Copyright  2014 Ektron, Inc. 4. Work faster and smarter by previewing content on mobile devices

17. Copyright  2014 Ektron, Inc. 5. Increase engagement with content tailored to specific devices

18. Copyright  2014 Ektron, Inc. engagement with search

19. Copyright  2014 Ektron, Inc. 1. Analyze top search keywords

20. Copyright  2014 Ektron, Inc. How a Content Marketing Strategy can help with engagement

21. Copyright  2014 Ektron, Inc. CONTENT MARKETING STRATEGY SEO / Content Optimization Blog & Knowledge Articles Premium Offers Personas Mobile Multichannel Calls to Action Landing Pages Targeting A/B Testing Faceted Search Social Amplification Analytics Content Context Relevance Results

22. Copyright  2014 Ektron, Inc. DOES THIS LOOK FAMILIAR? CMS CRM Marketing Automation Analytics ERP Enterprise Repositories

23. Copyright  2014 Ektron, Inc. WAYS TO TARGET CONTENT Anonymous Visitors • Geo-location • Search term • Industry • Company • Device type Known Visitors • Geolocation • Search terms • Industry • Company • Title • Role • Customer status • Social graph • Behavioral attributes Personas

24. Copyright  2014 Ektron, Inc. HOW TO GET THERE Knowledge of Visitor Behavioral Intent Actionable view of your customer

25. Copyright  2014 Ektron, Inc. MULTIVARIATE TESTING Maximize site performance through automated conversion rate optimization CREATE MULTIVARIATE EXPERIMENT PAGE VERSIONS PAGE ELEMENTS

26. Copyright  2014 Ektron, Inc. Using Analytics

27. Copyright  2014 Ektron, Inc. CONTINUE THE CONVERSATION UNDERSTAND THE SITE VISITOR INTENT SEND TOPIC EMAIL

28. Copyright  2014 Ektron, Inc. ENGAGEMENT IS A TWO WAY CONVERSATION • FORMS • DISCUSSIONS • CALENDARS • ASK A QUESTION • SCHEDULING

29. Copyright  2014 Ektron, Inc. CMS REQUIREMENTS FOR ENGAGENMENT • Security • Reliable • Section 508 and many other Accessibility compliance • Multi-lingual

How a Digital Strategy Using a CMS Can Drive Engagement

Recommended

Recommended

More Related Content

Similar to How a Digital Strategy Using a CMS Can Drive Engagement

Similar to How a Digital Strategy Using a CMS Can Drive Engagement (20)

More from Ektron

More from Ektron (20)

Recently uploaded

Recently uploaded (20)

How a Digital Strategy Using a CMS Can Drive Engagement