Today more and more Dutch households receive digital television and radio through Canal Digitaal, the main provider of digital satellite television in the Netherlands. Part of the M7 Group SA, the Canal Digitaal website was relaunched in late 2012 on the Ektron platform. Creating a Personalised Website “We have a mixture of visitors coming to our site, both existing customers and potential customers looking for more information. With Ektron we have been able to create a personalised website where existing customers see a different primary screen than new customers will see. Now we are able to filter out who is just interested and who is willing to buy. As a result our conversion rate for the ordering stream has doubled.” ~ Harold Groeneveld, Director of Online Sales at M7 Group SA. Generating More Qualified Traffic Since launch: • Increase in online orders • Page bounce rate has decreased to 12 percent. • Canal Digitaal always on the front page of search results. Using Ektron as the Central CMS “If you’re a mid-sized company Ektron is also a good platform for eCommerce. If you look at a price comparison with the competition, it’s ahead of the rest and is easy to use.” “The ultimate goal is to take the six websites - Canal Digitaal, TV Vlaanderen, TéléSAT, Austriasat, Cslink and Skylink, and run them through the Ektron platform. The only difference among the sites will be the products, but the mechanism will be the same.”

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MOVING TO EKTRON TO IMPROVE CONVERSION RATES
TODAY MORE AND MORE DUTCH HOUSEHOLDS
RECEIVE DIGITAL TELEVISION AND RADIO THROUGH
CANAL DIGITAAL, THE MAIN PROVIDER OF DIGITAL
SATELLITE TELEVISION IN THE NETHERLANDS. PART OF
THE M7 GROUP SA, THE CANAL DIGITAAL WEBSITE WAS
RELAUNCHED IN LATE 2012 ON THE EKTRON PLATFORM.
To Learn More
Follow Us @Ektron or Visit ektron.com/CaseStudies

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CREATING A PERSONALISED WEBSITE
“
We have a mixture of visitors coming to our site, both
existing customers and potential customers looking for
more information. With Ektron we have been able to
create a personalised website where existing customers
see a different primary screen than new customers will
see. Now we are able to filter out who is just interested
and who is willing to buy. As a result our conversion rate
for the ordering stream has doubled.
”
Harold Groeneveld,
Director of Online Sales at M7 Group SA.
To Learn More
Follow Us @Ektron or Visit ektron.com/CaseStudies

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SINCE LAUNCH
• Increase in online orders
Page bounce rate has decreased
to 12 percent.
Canal Digitaal always on the front page
of search results.
To Learn More
Follow Us @Ektron or Visit ektron.com/CaseStudies

4. t
USING EKTRON AS THE CENTRAL CMS
“
If you’re a mid-sized company Ektron is also good
platform for eCommerce. If you look at a price
comparison with the competition, it’s ahead of the
rest and is easy to use.
”
“
The ultimate goal is to take the six websites Canal Digitaal, TV Vlaanderen, TéléSAT, Austriasat,
Cslink and Skylink, and run them through the
Ektron platform. The only difference among the
sites will be the products, but the mechanism will
be the same.
”
To Learn More
Follow Us @Ektron or Visit ektron.com/CaseStudies

5. t
Delivering enterprise Web Content Management Software
and Digital Experience Management solutions. Ektron empowers
organizations to fully realize their digital marketing potential
by Connecting Content to Revenue.
Founded in 1998
Headquarters in Nashua, NH
Worldwide Offices in Australia, Canada, and the United Kingdom
Regional Offices in Denver, Richmond, and San Francisco
Over 3,800 customers and 12,000 sites including Fairmont Raffles
Hotels International, Las Vegas Sands, Microsoft, and NASDAQ
200+ Employees
To Learn More
Follow Us @Ektron or Visit ektron.com/CaseStudies