Five Capabilities that Will Engage Your Community
•Als PPTX, PDF herunterladen•
0 gefällt mir•615 views
utual win-win ‘Talk’ to the user on topics that are relevant to them Show them content related to what they want to discuss Do more with less Reduce costs with on-demand access Raise awareness of your organizations “deliverables” Gain insights on your users Who they are What are they doing
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (7)
Ähnlich wie Five Capabilities that Will Engage Your Community
Ähnlich wie Five Capabilities that Will Engage Your Community (20)
Mehr von Ektron
Mehr von Ektron (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Five Capabilities that Will Engage Your Community
- 1. FIVE CAPABILITIES THAT WILL ENGAGE YOUR COMMUNITY Tom O’Brien, VP Product Management
- 2. Copyright 2014 Ektron, Inc. WHY ENGAGE? • Mutual win-win • ‘Talk’ to the user on topics that are relevant to them • Show them content related to what they want to discuss • Do more with less • Reduce costs with on-demand access • Raise awareness of your organizations “deliverables” • Gain insights on your users • Who they are • What are they doing 2
- 3. Copyright 2014 Ektron, Inc. #1 – CONTENT PRODUCTION 3 Produce Content1.
- 4. Copyright 2014 Ektron, Inc. #1 – CONTENT PRODUCTION • Without content, there is no digital “conversation” • Bring the conversation to them • Social • Mobile 4
- 5. Copyright 2014 Ektron, Inc. #1 – CONTENT PRODUCTION • Multi-channel • Social • Get your message to where they are 5
- 6. Copyright 2014 Ektron, Inc. #1 – CONTENT PRODUCTION • Multi-channel • Social • Mobile • Make sure your message is consumable by your users 6
- 7. Copyright 2014 Ektron, Inc. #2 – GET FOUND 7 Produce Content Get Found2. 1.
- 8. Copyright 2014 Ektron, Inc. #2 – GET FOUND • Remove the Voodoo magic from SEO
- 9. Copyright 2014 Ektron, Inc. #3 – DISCOVERABILITY 9 Produce Content Get Found Discover- ability2. 3. 1.
- 10. Copyright 2014 Ektron, Inc. #3 – DISCOVERABILITY • Site Search • Search is becoming a navigation mechanism 10 Site Search
- 11. Copyright 2014 Ektron, Inc. #3 – DISCOVERABILITY • Topic Pages • Let the user interact with the site in a way that is meaningful to them • Higher SEO 11 Topics
- 12. Copyright 2014 Ektron, Inc. #4 – ANALYTICS 12 Produce Content Get Found Discover- ability Analytics 2. 3. 4. 1.
- 13. Copyright 2014 Ektron, Inc. #4 – ANALYTICS • Which content is working? • Which content needs attention?
- 14. Copyright 2014 Ektron, Inc. #4 – ANALYTICS
- 15. Copyright 2014 Ektron, Inc. #5 – CONTENT PROMOTION 15 Produce Content 1. Get Found Discover- ability Content Promotion Analytics 2. 3. 4. 5.
- 16. Copyright 2014 Ektron, Inc. #5 – CONTENT PROMOTION • Use more of the content that is working • Tend to the content that is not
- 17. Copyright 2014 Ektron, Inc. #5 – CONTENT PROMOTION 17 Produce Content 1. Get Found Discover- ability2. 3. Analytics4. Content Promotion 5.
- 18. Copyright 2014 Ektron, Inc.
Hinweis der Redaktion
- Megan
- Megan
- Megan
- Megan