Applying the principles of art and graphic design in visual communication for multimedia. The document discusses the basic elements of graphic design including line, shape, space, texture, color, and their functions. It provides information on color theory, hue, saturation, shades, tints, and color combinations. The document also explores the psychology and symbolism associated with different colors.

1. Applying the principles of art
and graphic design in visual
communication for multimedia
Make a sketch

2. Make a sketch
Line
The point is a set of side by side and have the aft end
of the two. Line is not seen as the eyes or vision.
Basically the line is the optical illusion, created
because of the color difference, distance and light.
Line in the graphic design is divided into four,
namely:
1. vertical,
2. horizontal,
3. diagonal,
4. kurva
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3. Make a sketch
- Go straight line
(horizontal)
Straight line or horizontal
line gives the
impression sugesti fun
or something that
moves.
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4. Make a sketch
- Perpendicular (vertical)
The vertical or
perpendicular to give an
impression of stability,
strength, and grandeur
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5. Make a sketch
- Forward slash
(diagonal)
Diagonal line or a
forward slash to give
the impression of
something moving,
dynamic situation
that is not stable.
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6. Make a sketch
The curve
Curve lines or curved
lines suggest
refinement and
elegance.
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7. Make a sketch
The types of line :
Line has some kind of fashion
or style, among others:
Straight line, the line without
a pause, full,
Dot line, a line that is made
from a series of dots
arranged lengthwise
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8. Make a sketch
The dash line, the line made of a
series sweep in which the dash
Dash dot line, a line that is made
from a series of dot and dash that
alternately arranged.
The calligraphy, which is made from
the brush calligraphy.
Artistic lines, the lines that are
special, not bound by the
conventions that apply, so
impressive artistic image
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9. Make a sketch
The function
change the position of graphical elements that
have different functions.
rubric, or a separate part which is the
explanation of certain news.
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10. Make a sketch
- Shape
Form is a field that is as
limited by a contour or
line and / or limited by a
different color or by
differences in lighting,
dark light, or caused
hatching of a certain
texture.
Basic elements form
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11. Make a sketch
Various forms of
Based on the order form
that space can be
divided into three
 types, namely
1.Characters
2.Symbols
3.Shape
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12. Make a sketch
The form of the function
Function of, among others:
- Caparison
- Complement
- Basic elements
Another form of the function is:
- Logo
- Border
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13. Make a sketch
Room
In the basic graphics, free space is required.
Empty space is used to explain or confirm the
existence of the perception of depth or distance,
so as if seen by the senses of sight, the object felt
far and near, high and low, empty and solid.
Function Room
Space used for the younger element as breathing
space for the reader's eye or hearing in the sense
of design
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14. Make a sketch
Texture
Texture is the element of
design that looks and feels
as though there is a sense
the surface, are made such
that form the physical form,
such as dull, rough, shiny, in
contrast, wood and wool.
Texture is used to design more
natural or natural look
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15. Make a sketch
Color
Color is the most important element
in graphic design. Color indicator
distinguishing between a single
object with the other.
In addition to the impact that color
has hypnotic segregated in
different cultures
From the point of view of physical
science, the colors generated
from the representation of white
rays generated by the sun or the
light bulb in the prismatic
spectrum.
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16. Make a sketch
Color Theory
Basically all the colors in the
world is revealed to be
three basic colors, regular
or called primary colors.
From these primary colors
can be obtained by other
groups of color, the color
of the secondary and
tertiary
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17. Make a sketch
Following various colors of
the way establishment:
1. Primary Colors
Color that is the foundation
of all colors available.
Mix with two of the three
primary colors will be
another color, or is a
secondary color
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18. Make a sketch
2. Secondary Colors
Is the color combination of
two primary colors. The
color red when mixed with
yellow will produce orange
color. yellow with the blue-
green with red and blue
produce purple.
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19. Make a sketch
3. Tertiary color
Color is obtained from the fusion
between the primary and
secondary colors.
1.Color is a mix between red and
orange,
2.two-color combination of yellow
with orange,
3.three colors of yellow with green,
4.four colors of blue and green,
5.five colors of blue and purple,
6.six colors and purple and red
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20. Make a sketch
Hue
One of the character color
is the color hue. In short,
the hue is the name of
the color.
Hue is the name of the
color to red, green, navy
blue, orange, purple,
lavender, blue-greenish.
Hue is the color of some
of the absolute rainbow
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21. Make a sketch
Saturation
Color saturation is a
measure which is very
pure and bright. In the
subtractive color process,
such as CMYK, especially
when you mix in the less
pure color, color
saturation will be
obtained, because the
colors look dull
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22. Make a sketch
Shade
Term value refers to the
brightness and light
quality or color of
darkness. Dark colors
(Shades) is a low value.
Tint
Term value refers to the
brightness and light
quality and color of
darkness. Light colors
(tints) are the highest.
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23. Make a sketch
Color Combinations
Some color combinations:
1. Color “Akromatik”
“akromatik” is the color
combination of dark and
light.
This color combination is
widely used for
newspapers or
photography. Usually this
color is called grayscale.
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24. Make a sketch
2. Color Monochrome
Is one of the darker colors
combined with dark and
light. Monochrome called
because only one color is
selected.
This color combination is very
simple, not too much risk of
failure in the combination of
so easily accepted. However,
this combination tends to be
boring and easy to be
abandoned
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25. Make a sketch
3. Warm-Cool colors
Is the color that describes
the life in nature.
This color looks bold and
energetic. Worm color to
the rest room.
Color is often used to
describe the effect of
nature.
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26. Make a sketch
4. Analog Color
Artistic harmony of color
combinations from the mix
together, the color hue is
adjacent, so that tends to
be more harmonious and
life.
The combination is more
easily accepted, and the
eyes. But the color is less
alive, less bright and does
not contrast.
Sample color analog Arizona
deserts.
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27. Make a sketch
5. Complementary colors
Complementary colors are colors opposite one
another from the color wheel, combined with
dark and light.
This color but different intensity contrast between
one another. Therefore, the complementary
colors require attention when used.
If not successfully combines the color matching is
not visible.
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28. Make a sketch
6. Color “Triadik”
“Triadik” color is the color
with the high energy
obtained using three
color choices in 120
degrees on the color
wheel.
Primary and secondary
colors are examples of
triadic colors
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29. Make a sketch
7. Color in Computer
The world's computer systems
have many colors, including
RGB (Red-Green-Blue), CMYK
(Cyan-Magenta-Yellow-
Black), LAB Color (lightness A
(Green-red axis) B (blue
yellow axis)), HLS ( Hue-
Lightness-saturation). Too
much color system because
there are differences in the
application when printing.
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30. Make a sketch
Based on its function, the color application in a computer
screen can be divided into two, namely:
1. color additive
Color additive used to design the display screen on the monitor,
does not need to print. Between the additive color system is
RGB, and LAB Color HLS. Design model that uses the color
additive, such as games, wallpaper, web and video.
2. subtractive color.
Color is a mix some primary colors. Used for subtractive color
printing needs. Color system used is CMYK. Color system is
derived from the three primary colors and mix the three colors
black.
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31. Make a sketch
Color Psychology
1. Blue
This color represents peace, quiet, calm, stable,
harmony, unity, truth, faith, conservative, safety,
cleanliness, order, loyalty, sky, water, cold,
technology, and depression.
Blue can "give a feeling of peace, low body
temperature and reduce appetite."
Blue on the color blue because it reflects the business
trust.
Blue is also the color of the global security.
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32. Make a sketch
2. Black
Black is a black light.
Color black represents power, sexuality, worldly
experience, formality, elegance, prosperity, mystery,
fear, crime, not happy, in, style, deterioration, the
deep sorrow, anger, underground, good technical
color, sorrow and death .
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33. Make a sketch
3. Hijau
Hijau adalah warna yang sering disebut warna favorit.
Hijau merepresentasikan alam, lingkungan, kesehatan,
keberuntungan, pembaharuan, kemudaan, kekuatan,
musim semi, kemurahan hati, kesuburan, kecemburuan,
kurang pengalaman, iri dan kemalangan.
"Hijau adalah kualitas kesejukan yang menyejukkan,
menenangkan dan menjadi kekuatan yang
menyembuhkan." Warna hijau sering dipakai dalam
ruang bedah oleh dokter.
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34. Make a sketch
4. Oranye
Oranye adalah kombinasi dari warna hijau dan merah,
mengingatkan pada warna merah, tapi tidak terlalu luas.
Oranye mengekspresikan energi.
Ini adalah kualitas cahaya dan digunakan untuk mendapat
perhatian, seperti peringatan tanda.
Oranye mem-bawa ingatan pada labu dan halloween. Ini
adalah simbol kese-imbangan, kehangatan, antu-siasme,
semangat, cemerlang dan tuntutan perhatian.
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35. Make a sketch
5. Purple
Purple represents royalty, spirituality, gentleman,
celebration, mystery, transformation, wisdom,
enlightenment, cruelty, like mad, sad.
A purple color on the exotic. Made from the purple
gland of the snail mucus.
This requires hundreds of snail to produce 1 gram
coloring substances. That is why this color is used
only for the noble.
Now purple is trendy colors for the creative business.
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36. Make a sketch
6. Red
Red is the color used to attract attention. This color is
warm and energetic color in the color spectrum.
In the red for love, valentin, anger, desire, speed,
courage, cruelty, anger, emergency exit signs, stop
signs, and blood.
Describe the color red rhubarb, blood pressure, heart
and the rattle faster.
Red should not selected for the space psychiatrist,
prison or hospital.
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37. Make a sketch
7. White
White is what the see when all the colors together in
an area with a perfect balance.
White indicates the meaning of honor, purity,
simplicity, cleanliness, peace, humility, frugality,
not the sin, young, bird, winter, snow, good, and
the sterile marriage.
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38. Make a sketch
8. Yellow
Yellow depicts happiness, happiness, optimism,
idealism, imagination, hope, sinking sun, summer,
gold, philosophy, dishonesty, dastardly, betrayal,
jealousy, greed, fraud, sadness, danger, spirituality
and inspiration.
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39. SMK NEGERI 2 CIKARANG BARAT
The End
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