Presentation made on 11/30/2011 to Baltimore Tech Breakfast about the Rainbow Button Initiative and RainbowButton.com - a market place for consumer controlled health data donation using blue button files

1. Donate Your Data!
Vive La
#RainbowButton!
mscrimshire@gmail.com @ekivemark
@aviars
aviars@videntity.com
{ }
RainbowButton.com #Health2STAT

2. http://healthca.mp @ekivemark
Rainbow Button
Initiative

3. http://healthca.mp @ekivemark
“Data Liberación!”

4. http://healthca.mp @ekivemark
Blue Button
Unleashes Personal Data
October 2010
400,000

5. http://healthca.mp @ekivemark
Green Button =
Anonymous Data
Donation

6. http://healthca.mp @ekivemark
White Button =
Share My Data
DirectProject.org

7. http://healthca.mp @ekivemark
Red Button =
Don’t Share This!

8. http://healthca.mp @ekivemark
Each Button Liberates or Locks
a Snapshot or a Stream

9. http://healthca.mp @ekivemark
Data Liberación
Enhances Personal Insight

10. http://healthca.mp @ekivemark
Health
May Be
Private

11. http://healthca.mp @ekivemark
Exercise
may be
Solitary

12. http://healthca.mp @ekivemark
but...
Effective Wellness
is
Social and Fun

13. http://healthca.mp @ekivemark
Unleash Powerful
Network Effects

14. http://healthca.mp @ekivemark
ommunity

15. Donate Your Health Data
at
RainbowButton.com
Rainbow
u
t
t
o
n
RainbowButton.com #Health2STAT

16. Going from
Blue to Green
RainbowButton.com #Health2STAT

17. Consumer -controlled
Data Marketplace
Community Academia Research Pharma
Alerts
Anonymity
RainbowButton.com #Health2STAT

18. Demo
RainbowButton.com #Health2STAT

19. Donate Your Data!
mscrimshire@gmail.com @ekivemark
RainbowButton.com #Health2STAT

20. The Skinny...
• Todd Park and Team created Blue Button • Platform uses BlueButton Libraries
at VA for Data Liberación in Oct 2010 developed at earlier Code-a-Thon events
✴ 400k downloads in <1 year • GreenButton File benefits from
✴ Now adopted by Private Health Care BlueButton Library developments
(AETNA and United Health) • Creating a market place for Research
organizations to acquire health data
• Patients 2.0 created a simple button ✴ Value Add: Access Novartis Drug API
construct for other data uses
to provide Feedback loop for Drug
• White button is an embodiment of The “Rumor list”
Direct Project for secure transmission of • Protecting Patient Anonymity
medical records
• Putting the Patient in control of their
✴ “Deprecating the Fax machine in data and who they give it to
Health Care”
• Reformatting provides option to create
• Simple Idea: Strip Personal identifiers XML version of BlueButton file
from Blue Button File to allow
✴ Stepping stone to CCR or CCD
Anonymous Data Donation
formats via XSLT and improved data
liquidity