Augmented Reality & Cross Media / Feb. 2011

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Etsuji Kameyama

拡張現実とクロスメディアの導入案と事例集　 / The Augmented reality, and the introduction idea and the case with cross media

Technologie News & Politik

Improvement of customer experience value

AR( )
Augmented Reality & Cross media strategy

2011 2 24 ( )

(Etsuji Kameyama)

2011 2 25 1

AR
PC Web
Apple iPhone Android

Sony PSP / NGP

Android
PC
NINTENDO DS

2011 2 25 15

Docomo AR Walker Vuzix Wrap 920AR

MS Kinect

NEC Tele Scouter

2011 2 25 16

....
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXXXXXXXX
XXXXXXXXXXXX
XXXXXXXXXXXX XXXXXX
XXXXXXXXXXXX XXXXXX

2011 2 25 18

PC PC Web

...

Login

Username:

Password:

Forgot your password?

Signup Login

2011 2 25 19

TV CM
TV
...

TV
※

Login

Username:

Password:

Forgot your password?

Signup Login

2011 2 25 21

...
SNS

AR

XXXXXXXXXXXX
XXXXXXXXXXXX
XXXXXXXXXXXX
XXXXXXXXXXXX
Twitter Facebook

2011 2 25 22

TISSOT

Tissot ( ) - http://www.tissot.ch/reality/
2011 2 25 25

/SLAM

Technical and Sportswear cube at the 50th International Boat Show, in Genoa( )
2011 2 25 27

Smirnoff ( )

https://www.smirnoff.com/templates/smirnoffthere.aspx?
id=4296022091&smf_c=JP&LangType=1041
32

2011 2 25 32

GnG (Koozyt)

http://www.koozyt.com/solutions/gng/
2011 2 25 35

Preview ( )

http://www.stylebible.ph/preview_augmented_reality/
37

2011 2 25 37

Kompas ( )

http://www.stylebible.ph/preview_augmented_reality/
38

2011 2 25 38

NISSAN JUKE

Total Immersion
40

2011 2 25 40

TACORI / Boucheron

Boucheron ( )- http://www.myboucheron.com/
TACORI ( ) - http://www.tacori.com/tryiton
2011 2 25 41

AR

Junaio: metaio AR
iPhone Android http://www.junaio.com/
2011 2 25 42

BARNES&NOBEL

Esquire B N

AR

44

2011 2 25 44

Denny’s

http://k-tai.impress.co.jp/docs/news/20101227_417688.html
45

2011 2 25 45

Dinosaurs Alive!

25 http://www.bookscomealive.co.uk/
48
Total Immersion
2011 2 25 48

HUMAN BODY

Total Immersion
49

2011 2 25 49

STAR DRIVER

iPhone Scan it AR
TV AR
AR

(via http://markezine.jp/article/detail/13192)

STAR DRIVER MBS TBS 5 5
30 3 6 AR

2011 2 25 54

AR
Koozyt … GnG,KART iPhone/Android/Flash ,PlaceEngine Android

SREngine … iPhone /

Qoncept … iPhone,Android,PC /

… 3 /

metaio … Unifeye PC,mobile,iPhone

... SekaiCamera (iPhone,Android, )

Layar … iPhone,Android

junaio ... iPhone,Android / metaio

TOTAL IMMERSION … D’Fusion KIOSK,PC,iPhone

ARToolKit,NyARToolKit,FLARToolKit …C++ ,Java (A ),Flash (saqoosha )

AR-media … Google Earth ARSights

Qualcomm … QCAR(Android )

Seac02 ... LinceoVR,Eligo KIOSK,PC,iPhone

2011 2 25 60

μ AR
AR AR AR μ AR

AR

AR

μ
○
○
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○
○
2011 2 25 63

μ
μ AR
● μ
●

μ
● ” “ AR

net What? net

movie movie

photo photo
μ + + 600

● …

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μ
●

KW

2011 2 25 64

ASP/SaaS

.....

SCOPE-Navi ViVi
● SaaS ●Web
● ●
● ●
● ●EC
●PC ●PC
● ●

SCOPE-Knight SCOPE-SEO / LPO
●SCOPE-Navi ● Web
● ●

●
●

2011 2 25 65

AR

RIA AR
mue-ar@knowledge-works.co.jp
TEL 03-5402-0180
AR μ mue :
http://hp.knowledge-works.co.jp/modules/contents/content0060.html

AR-Blog : http://development.blog.shinobi.jp/Category/47/
Twitter : @kurakura
http://www.facebook.com/ekameyama

2011 2 25 66

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It is presentation material that brings the current state of Augmented Reality and the introduction of the case with the world together. I think that even only the photograph and figure are good enough though this material is Japanese. Augmented Reality の現状と世界の事例紹介をまとめたプレゼンテーション資料です。この資料は日本語ですが、写真や図だけでも十分ためになると思います。

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私と音との出会いは、1980年代に遡ります。個人的なバンドで作詞・作曲を行っていた時期もありましたが、その後音に対する感じ方を変える出会いがありました。サウンドプロセスデザインを会社として立ち上げた芦川聡氏、そして吉村弘氏、マリーシェファー、ブライアン・イーノ等の取組みや実績に接することで、音に他する見方が変わり、音がデザインされることに対する必要性を感じました。この資料では、参考資料および自分なりの視点でまとめた内容をまとめています。

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Although Augmented Reality technology began to be available worldwide from around 2009, its use area seem to have remained in use promotion, entertainment and retail. Of course, the use has also started in the field of operational support, communication, and simulation, full-fledged efforts would be in the future. One of the area's ecology think that since I know the AR, and you want to apply. First described in this document, that the AR can accelerate the ecology. First of all, I want to publish this article as Introduction and hypothesis.

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Augmented Reality & Cross Media / Feb. 2011

1. Improvement of customer experience value AR( ) Augmented Reality & Cross media strategy 2011 2 24 ( ) (Etsuji Kameyama) 2011 2 25 1

2. 2011 2 25 2

3. AR 2011 2 25 3

4. 2011 2 25 4

5. AR AR 2011 2 25 5

6. AR 2010 1 2011 2 25 6

7. AR 2011 1 2011 2 25 7

8. PC Web iPhone PC ... 2011 2 25 8

9. AR 2011 2 25 9

10. AR 2011 2 25 10

11. AR 2011 2 25 11

12. AR 2011 2 25 12

13. PTAM AR 2011 2 25 13

14. AR 2011 2 25 14

15. AR PC Web Apple iPhone Android Sony PSP / NGP Android PC NINTENDO DS 2011 2 25 15

16. Docomo AR Walker Vuzix Wrap 920AR MS Kinect NEC Tele Scouter 2011 2 25 16

17. AR 2011 2 25 17

18. .... XXXXXX XXXXXX XXXXXX XXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXX XXXXXXXXXXXX XXXXXX 2011 2 25 18

19. PC PC Web ... Login Username: Password: Forgot your password? Signup Login 2011 2 25 19

20. SHOP AR GET ( ) 2011 2 25 20

21. TV CM TV ... TV ※ Login Username: Password: Forgot your password? Signup Login 2011 2 25 21

22. ... SNS AR XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX Twitter Facebook 2011 2 25 22

23. AR 2011 2 25 23

24. AR 2011 2 25 24

25. TISSOT Tissot ( ) - http://www.tissot.ch/reality/ 2011 2 25 25

26. American Express AR ” ” 2011 2 25 26

27. /SLAM Technical and Sportswear cube at the 50th International Boat Show, in Genoa( ) 2011 2 25 27

28. LEGO 3D metaio 2011 2 25 28

29. AR 2011 2 25 29

30. AR TV 2011 2 25 30

31. MARLBORO GOLD 2011 2 25 31

32. Smirnoff ( ) https://www.smirnoff.com/templates/smirnoffthere.aspx? id=4296022091&smf_c=JP&LangType=1041 32 2011 2 25 32

33. AR 2011 2 25 33

34. TOYOTA FJ 2011 2 25 34

35. GnG (Koozyt) http://www.koozyt.com/solutions/gng/ 2011 2 25 35

36. SPUR 36 2011 2 25 36

37. Preview ( ) http://www.stylebible.ph/preview_augmented_reality/ 37 2011 2 25 37

38. Kompas ( ) http://www.stylebible.ph/preview_augmented_reality/ 38 2011 2 25 38

39. AR 2011 2 25 39

40. NISSAN JUKE Total Immersion 40 2011 2 25 40

41. TACORI / Boucheron Boucheron ( )- http://www.myboucheron.com/ TACORI ( ) - http://www.tacori.com/tryiton 2011 2 25 41

42. AR Junaio: metaio AR iPhone Android http://www.junaio.com/ 2011 2 25 42

43. AR 2011 2 25 43

44. BARNES&NOBEL Esquire B N AR 44 2011 2 25 44

45. Denny’s http://k-tai.impress.co.jp/docs/news/20101227_417688.html 45 2011 2 25 45

46. NEXT 46 2011 2 25 46

47. AR 2011 2 25 47

48. Dinosaurs Alive! 25 http://www.bookscomealive.co.uk/ 48 Total Immersion 2011 2 25 48

49. HUMAN BODY Total Immersion 49 2011 2 25 49

50. AR 2011 2 25 50

51. Galileo 2011 2 25 51

52. KIA Optima 2011 2 25 52

53. CBC( ) AR 2011 2 25 53

54. STAR DRIVER iPhone Scan it AR TV AR AR (via http://markezine.jp/article/detail/13192) STAR DRIVER MBS TBS 5 5 30 3 6 AR 2011 2 25 54

55. 2011 2 25 55

56. AR 7 ( , , )---AR AR 2011 2 25 56

57. - 1 AR 2011 2 25 57

58. - 2011 2 25 58

59. AR ※ 3D 2011 2 25 59

60. AR Koozyt … GnG,KART iPhone/Android/Flash ,PlaceEngine Android SREngine … iPhone / Qoncept … iPhone,Android,PC / … 3 / metaio … Unifeye PC,mobile,iPhone ... SekaiCamera (iPhone,Android, ) Layar … iPhone,Android junaio ... iPhone,Android / metaio TOTAL IMMERSION … D’Fusion KIOSK,PC,iPhone ARToolKit,NyARToolKit,FLARToolKit …C++ ,Java (A ),Flash (saqoosha ) AR-media … Google Earth ARSights Qualcomm … QCAR(Android ) Seac02 ... LinceoVR,Eligo KIOSK,PC,iPhone 2011 2 25 60

61. 2011 2 25 61

62. μ( ) AR AR AR( ) 2011 2 25 62

63. μ AR AR AR AR μ AR AR AR μ ○ ○ ○ ○ ○ 2011 2 25 63

64. μ μ AR ● μ ● μ ● ” “ AR net What? net movie movie photo photo μ + + 600 ● … N : 38.7047 E : 139.9676 N : 38.7047 E : 139.9676 μ ● KW 2011 2 25 64

65. ASP/SaaS ..... SCOPE-Navi ViVi ● SaaS ●Web ● ● ● ● ● ●EC ●PC ●PC ● ● SCOPE-Knight SCOPE-SEO / LPO ●SCOPE-Navi ● Web ● ● ● ● 2011 2 25 65

66. AR RIA AR mue-ar@knowledge-works.co.jp TEL 03-5402-0180 AR μ mue : http://hp.knowledge-works.co.jp/modules/contents/content0060.html AR-Blog : http://development.blog.shinobi.jp/Category/47/ Twitter : @kurakura http://www.facebook.com/ekameyama 2011 2 25 66

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