The document discusses the topic of innovation. It defines innovation as introducing something new, whether a new product, process, or way of thinking. It notes that most new products involve catching up to others rather than entirely new inventions. Innovation emerges in growth cycles and involves private risk for public good. For innovation to be successful, the results must be appropriate for the business situation, technology, and end users. The document states that anyone can be an innovator, not just those in traditional innovative roles, and that innovation requires cooperation between different roles rather than any one person being solely in charge. It advocates for an integrated approach to innovation that involves looking closely at problems, thinking broadly, and getting involved across areas.

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Interfacing Innovation_

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Innovation_
»Innovate as a last resort«
charles eames

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Innovation_
The act of introducing something new

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Innovation_
The act of introducing something new
or
Something newly introduced

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Innovation_
The act of introducing something new_
_new products
_new processes
_new thinking

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new products_
1. Something entirely new
that affects a whole industry,
or even invents one:

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new products_
2. Catching up with someone else,
by copying what they do:

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new products_
Most product innovation falls
into this second category,
but is still very hard to do for
the protagonist.

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Innovation_
»I wish we knew what we know«
lewis e. platt,
ceo Hewlett-Packard
1992–1999

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Innovation_
emerges in each new growth cycle.

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Periculum privatum utilitas publica

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Periculum privatum utilitas publica
The private danger is the public good

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Innovation_
The results of innovation must be
appropriate:

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Innovation_
The results of innovation must be
appropriate:
to the business situation,

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Innovation_
The results of innovation must be
appropriate:
to the business situation,
to the technology applied,

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Innovation_
The results of innovation must be
appropriate:
to the business situation,
to the technology applied,
to the end users.

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Innovation_
Everybody can be an innovator:

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Innovation_
Everybody can be an innovator:
an accountant, a baker, a shoemaker,
a ceo, a banker...

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Innovation_
A banker?

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Innovation_
Who owns innovation?

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Innovation_
Who owns innovation?
The same business consultants
that have dominated the scene
since the last innovation cycle?

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Innovation_
No specific training is
required to innovate.

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Innovation_
needs people to cooperate.

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Innovation_
needs people to cooperate.
not:
»I am designer, therefore I visualise«

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Innovation_
needs people to cooperate.
not:
»I am designer, therefore I visualise«
nor:
»I’m a management consultant,
therefore I’m in charge«

39. Design and innovation are symbiotic.

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I
Design and innovation are symbiotic.
One may be the result of the other,
but they are not the same.

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Innovation_
needs an integrated approach:
look more closely than expected,
ask many questions,
think laterally,
get involved in things you shouldn’t,
do more than you are supposed to
and have fun doing it.

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And remember_
always re-write the brief.

44. Thank you
Dankeschön
Merci
Dank u wel