1. Monthly Viewership & Monitoring Overview - March 2011
Target ------ Total and C&S Viewers
Region ------ Pakistan Urban

2. 20.0
25.0
0.0
5.0
30.0
16.0
40.0
35.0
8.0
10.0
12.0
10.0
2.0
6.0
14.0
20.0
15.0
0.0
4.0
18.0
00:00 00:00
01:00 01:00
Usage in Minutes
02:00 02:00
03:00 03:00
04:00 04:00
05:00 05:00
06:00 06:00
07:00 07:00
08:00 08:00
09:00 09:00
10:00 10:00
Total HH
Total Ind
11:00 11:00
12:00 12:00
13:00 13:00
C&S Ind
14:00
C&S HH
14:00
15:00 15:00
16:00 16:00
17:00 17:00
18:00 18:00
19:00 19:00
20:00 20:00
21:00 21:00
'Viewership remained highest during Prime Time & Post Prime Time'
22:00 22:00
23:00 23:00
Target Audience : Individual
Target Audience : Household

3. Market Share - Genres share% in terms of Viewership Target Audience : Total / C&S Ind
Total Ind. C&S Ind.
0.0 5.0 10.0 15.0 20.0 25.0 0.0 5.0 10.0 15.0 20.0
Local Ent 20.5 Foreign Ent 17.6
Foreign Ent 16.0 Inhouse 17.4
Inhouse 15.4 News 15.0
News 13.8 Others 14.4
Others 12.9 Local Ent 11.4
Sports 9.9 Sports 11.3
Children 3.7 Children 4.2
Movies 3.1 Movies 3.5
Music 1.8 Music 2.1
Regional 1.2 Regional 1.3
Religious 1.1 Religious 1.2
Cooking 0.7 Cooking 0.7
Commercial Air Time Across Genre
60000.0 55319.9
" In terms of Commercial
50000.0 43080.0
Air Time, News category
aired 55319.9 mins
40000.0
commercials which is 37%
30000.0 of overall air time followed
20000.0 16763.0 15860.5 by Local Ent (29%) and
9591.1 Music(11%)."
10000.0 3585.3 2357.5 707.6 1625.6
0.0
* Others included Educational, Fashion and Others Categories

4. Viewership Across Time Bands (Rating%) - Genre Wise Target Audience : Total / C&S Ind
On an average:
- In terms of average rating%, Local Ent was highest on TA Total Ind followed by Foreign Ent.
- On TA C&S Ind, average viewership of Prime Time & Pre Prime Time were highly viewed slots. Foreign Ent stayed highest
followed by Inhouse.
Total Ind.
7.0
6.5 08:00 - 11:00
6.0
5.5 11:00 - 17:00
5.0
4.5
4.0 17:00 - 19:00
3.5
3.0 19:00 - 21:00
2.5
2.0
21:00 - 23:00
1.5
1.0
0.5 23:00 - 00:00
0.0
Inhouse Local Ent Foreign Ent News Music Sports Children
C&S Ind.
6.0
5.5 08:00 - 11:00
5.0
4.5 11:00 - 17:00
4.0
3.5 17:00 - 19:00
3.0
2.5 19:00 - 21:00
2.0
1.5 21:00 - 23:00
1.0
0.5 23:00 - 00:00
0.0
Inhouse Local Ent Foreign Ent News Music Sports Children

5. Top 05 Local Ent Channels in terms of Rating% Target Audience : Total / C&S Ind
Total Ind. C&S Ind.
0.00 0.20 0.40 0.60 0.80 1.00 1.20 0.00 0.05 0.10 0.15 0.20 0.25 0.30 0.35 0.40
PTVhome* 1.05 PTVhome* 0.35
Atv* 0.57 ARY DIGITAL* 0.29
ARY DIGITAL* 0.25 GEO Ent* 0.29
GEO Ent* 0.24 Hum* 0.24
Hum* 0.20 TV one* 0.11
Top 05 Local Ent Channels in terms of Reach%
Total Ind. C&S Ind.
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0
PTVhome* 29.5 GEO Ent* 29.1
GEO Ent* 24.4 ARY DIGITAL* 26.8
ARY DIGITAL* 22.6 PTVhome* 24.3
Atv* 21.9 Hum* 22.1
Hum* 18.6 Aplus* 17.2
Top 05 Local Ent Channels in terms of Air Time
10000.00 8481.73
8000.00
6000.00 5183.65 5165.57 4867.93 4549.85
4000.00
2000.00
0.00
PTV HOME ATV HUM TV GEO ENTERTAINMENT ARY DIGITAL

6. Top 05 Local News Channels in terms of Rating% Target Audience : Total / C&S Ind
Total Ind. C&S Ind.
0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.000 0.200 0.400 0.600 0.800
GEO News* 0.48 GEO News* 0.575
ExpNews* 0.18 ExpNews* 0.220
Samaa* 0.18 Samaa* 0.218
Dunya TV* 0.13 Dunya TV* 0.154
Aaj TV* 0.11 Aaj TV* 0.133
Top 05 Local News Channels in terms of Reach%
Total Ind. C&S Ind.
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 0.0 10.0 20.0 30.0 40.0 50.0
GEO News* 34.3 GEO News* 40.8
ExpNews* 27.9 ExpNews* 33.2
Samaa* 24.2 Samaa* 28.8
Aaj TV* 20.2 Aaj TV* 24.0
Dunya TV* 19.9 Dunya TV* 23.6
Top 05 Local News Channels in terms of Air Time
16000.00
11868.52
12000.00
7798.47
8000.00 6343.52
5312.22 4870.68
4000.00
0.00
City 42 GEO NEWS EXPRESS NEWS DUNYA NEWS SAMAA

7. Top 05 Programs on Local Entertainment Channels - Rating% Target Audience : Total / C&S Ind
Total Ind.
3.50 3.26
3.00 2.80
2.40
2.50 2.17 2.11
2.00
1.50
1.00
0.50
0.00
Adhuri Film Ki Puri Kahani Zindaan Qaid-e-Tanhai Doli Ki Ayegi Baraat Mera Saaein
Atv* PTVhome* Hum* GEO Ent* ARY DIGITAL*
C&S Ind.
3.50
2.88
3.00
2.55 2.50
2.50
2.00
1.50
1.00 0.60 0.59
0.50
0.00
Qaid-e-Tanhai Doli Ki Ayegi Baraat Mera Saaein Pratigya Moum
Hum* GEO Ent* ARY DIGITAL* TV one* PTVhome*
* We have taken the top rated program from each channel

8. Top 5 Programs on Local News Channels - Rating% Target Audience : Total / C&S Ind
Total Ind.
5.00 4.66
4.50
4.00
3.50
3.00
2.50
2.00 1.68
1.50 1.25 1.18 1.12
1.00
0.50
0.00
Aaj Kamran Khan Kay Saath Subha Savery Maya Key Saath Har Lamha Pur Josh Best Of Hasb-e-Haal Woh Kiya Hai
GEO News* Samaa* ARY NEWS* Dunya TV* ExpNews*
C&S Ind.
6.00 5.58
5.00
4.00
3.00
1.98
2.00 1.50 1.42 1.33
1.00
0.00
Aaj Kamran Khan Kay Saath Subha Savery Maya Key Saath Har Lamha Pur Josh Best Of Hasb-e-Haal Woh Kiya Hai
GEO News* Samaa* ARY NEWS* Dunya TV* ExpNews*
* We have taken the top rated program from each channel