A visual resume showing, not just telling, what I do.

1. Sandra
Eisenberg

2. I Live in Central Florida

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9. Processes
Strategy & Product* Demand Customer
Sub
Planning Management Generation Marketing
•Indirect Demand Programs
Activities
•Market Assessment •Direct Demand Programs
•Go-to-Market Strategy •Sales Effectiveness Programs
•Marketing Planning •Campaign Management
•Brand Management •Product* Development
•Customer Loyalty Programs
•Value Prop Development •Product* LC Management
•Customer Communications
•Product* Launch/Sales Readiness
•Customer Community
•Channel Development
•Alliances / Partners
Outcomes
Business
• Simplified Buying Cycle From Customer Perspective
• Broadened Awareness within Targeted Markets and Audiences
Key
• Increased Pipeline Through Proactive Demand Generation
• Accelerated Revenue Opportunities Through Increased Selling Effectiveness
• Installed Base Opportunity/Footprint Expansion
• Obtain Business Objectives • New Offers to Market • NPS
• Awareness
• Revenue Generation • Retention Rates
• Pipeline Development
Measures
•Profitability (Margin control) • Revenue Expansion
• Revenue
Key
* Product refers to
products, services
and / or packaging
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10. Leadership Continuity
Horizon’s Club (1% of
Program (LCP)
corporation TQM
program)
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11. Partner
Marketing Consultant 2001 - 2007
2007 – Present
Microsoft Dynamics CRM product
Marketing and Product positioning including SaaS
Management Services
Microsoft, Citrix, Avaya, TechData, NCR
Teradata
Senior Account Manager
2007
$500,000 VoIP, contact center and Director, Product Management
unified communications solution to 2000 - 2001
UCF
Contact Center and Business Intelligence
software positioning, roadmap and
partnerships
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12. Sales
1985 - 1994
Marketing Director
1999 - 2000
First woman to win AT&T national sales
award
Ran CRM Global Alliances including Microsoft
partnership with $7M budget
Top sales woman in the country
Promoted to National Account Manager and
Sales Manager
$23M outbound call center sale to American
Senior Product Manager Express (SROC)
1994 - 2000
Managed the State of Florida sales team
$100M StarServer FT product management, which won an $87M PC contract
sunset product
$7.5M PC LAN / WAN sale to J. M. Family
Telecom product line running all Lucent software Enterprises – Southeast Toyota
total ROI responsibility
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13. With some great customers
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15. Sandra Eisenberg 407-919-9214
eisens@cfl.rr.com
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