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E5 Marketing

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Marketing basics: who is your market? How do you target them? What does your research say?

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OutsourceWhy e5 Marketing? Sandra M. Eisenberg, E5 Marketing
Product Marketing Approaches Sandra M. Eisenberg, E5 Marketing © 2008
What does pragmatic mean? “The least common thing is common sense ” Sandra M. Eisenberg, E5 Marketing © 2008
The Pragmatic Framework Chart copyright of Pragmatic Marketing Sandra M. Eisenberg, E5 Marketing © 2008
Identifying the problem The unstated problem is the elephant in the living room. Sandra M. Eisenberg, E5 Marketing © 2008
Example: Linksys Tune in to customer needs Not what you THINK they need Linksys made great wired networking products Feature enhancements would have been faster wired products Linksys developed wireless solutions Sandra M. Eisenberg, E5 Marketing © 2008
The Elephant Tune in to the market Understand the need, not the perceived need AT&T doesn’t see itself as a phone company, but as a COMMUNICATIONS company What are the business problems (of the customer)? ,[object Object]
Banks need to deal with massive regulations while still being responsive to customer needs
LISTEN
LISTEN
LISTENSandra M. Eisenberg, E5 Marketing © 2008
Identifying the Market Sandra M. Eisenberg, E5 Marketing © 2008
Sandra M. Eisenberg, E5 Marketing © 2008
Market Analysis Sandra M. Eisenberg, E5 Marketing © 2008
Quantitative Analysis Sandra M. Eisenberg, E5 Marketing © 2008
Product Strategy Sandra M. Eisenberg, E5 Marketing © 2008
Product Planning Sandra M. Eisenberg, E5 Marketing © 2008

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