How Word of Mouth Marketing can help your business grow: that's the title of the presentation I prepared for my speech on the People's Stage at Dublin Websummit. Discover three outstanding WoM successes and what you can do to spark conversations and earn recommendations from your clients - all wrapped up in 4mins of talk!

1. Word of Mouth Marketing:
How it can help your business grow
Dublin Web Summit, 31 October 2013
eileen schuch | @eileenschuch

2. 50 Shades of Cool

3. WoM boosts book sales
UK
•Fastest-selling paperback
•Amazon UK best-selling
•USA Today N 1 20 weeks
70 Mio
UK
UK

4. The Cool
Summit

5. Reunite 10’000 tech folk
•3’000 comment threads
•Reached audience 3 Mio
•91% positive feedbacks
43%
People’s
Stage
Voting
11%
Startups
80%

6. Coolture
Styling

7. Reach 12% of the population
•120 products for free
•1 Mio Swiss reached
•200’000 engagement
12%

8. WoW experiences for WoM
Story
•Extraordinary
•Emotions
•Real life
Product = best WoM tool
Client = Media
WoW
WoM
Share

9. It’s nothing new!
92% trust recommendations from family and friends
more than any other form of advertising
Brand conversations
•90% offline
•10% online
other

10. Online conversations
•Reviews
•Testimonials
•Ratings
Impact purchase decisions

11. Getting it right
The right product,
for the right person,
at the right moment,
Creativity
Conceptualization
Expertise
in the right place,
In the right way.
foodie
Experience
geek
activiste
npa
mum
fashionista

12. Thank you very much for your attention!
You’re cool!
www.coolbrandz.com