Shows that not the best products win but the most viral systems. The best viral systems are designed to maximize acceptance factor and passing factor by optimizing each subfactor. In order to optimize you need to focus on persuadability not on usability!

1. Gofamarketing.com

2. Viral Marketing Factor > 1

3. Linear Marketing vs. Viral Marketing

4. Linear Growth

5. Viral Growth

7. Viral Magic vs. Viral Metrics

9. PF-Email = %Inv * #Contacts * %Contacts

10. Viral DNA

11. Viral System Product Responsible: Marketer Focus:Persuadability Objective: get first-time users Responsible: Programmer Focus: Usability Objective: get returning users Inviting

12. Focus on Viral System to get Critical Mass

13. Focus on Viral System to get Critical Mass

14. Focus on Viral System to get Critical Mass

15. User Acquisition vs. User Retention

16. Facebook

17. Kaixin

18. Facebook

19. KaiXin

20. Usability vs. Persuadability

21. 0% Usability – 100% Persuadability

22. 0% Usability – 100% Persuadability

24. 0% Usability – 100% Persuadability

25. Viral Optimization

26. Persuadability of Notifications

27. Persuadability of Newsfeed

28. Persuadability of Requests

29. Persuadability of Invitation Stimulus

30. Increasing the # of Inviatations

31. Increasing the CTR

32. Increasing the CTR

33. Increasing the CTR

34. Increasing the CTR

35. Internal Application vs. External Application

36. Facebook Orkut MSN Yahoo MySpace

40. Gofamarketing.com