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Bellona
BELLONACase study
MARKETING
COMMUNICATIONS
RESEARCH
RESEARCH
IDEA
RESEARCH
IDEA
CONCEPT
Bellona
Bellona
YES
65%
NO
35%
YES
67%
NO
33%
ENVIROMENTAL
ORGANIZATION
Bellona
YES
65%
NO
35%
YES
67%
NO
33%
DIRECT ACTION
PROTEST GROUP
Bellona
YES
65%
NO
35%
YES
67%
NO
33%
LOST IT’S
ENERGY
Bellona
YES
65%
NO
35%
YES
67%
NO
33%CLOSEDMEETINGS
Bellona
YES
65%
NO
35%
YES
67%
NO
33%
LOBBYISM
Bellona
YES
65%
NO
35%
YES
67%
NO
33%
SUITS
Bellona
YES
65%
NO
35%
YES
67%
NO
33%
SECRETS
Bellona
YES
65%
NO
35%
YES
67%
NO
33%
BORING…
Bellona
YES
65%
NO
35%
YES
67%
NO
33%UN-IDEOLOGICAL
2Concepts
EXPAND PEOPLES
AWARENESS
WHAT THEY
ACTUALLY DO
LIVE-EVENT
Research
Research
YES
65%
NO
35%
YES
67%
NO
33%
QUESTIONAIRE
VIA GOOGLE FORMS
Research
YES
65%
NO
35%
YES
67%
NO
33% 110RESULTS
Research
YES
65%
NO
35%
YES
67%
NO
33%
HAVE YOU HEARD
ABOUT BELLONA?
DO YOU HELP FUND
IDEALISTIC ORGANIZATIONS?
Research
YES
65%
NO
35%
YES
67%
NO
33%
67%I DON’T KNOW ENOUGH
ABOUT BELLONA TO SUPPORT THEM
14%I DON’T KNOW HOW TO
SUPPORT BELLONA
Research
YES
65%
NO
35%
YES
67%
NO
33%
We want to expand peoples
awareness of Bellonas 101
sustainable eco-solutions.
“
Research
YES
65%
NO
35%
12-19
Research
YES
65%
NO
35%
ACCUSTOMEDTO
SOCIAL MEDIA
Research
YES
65%
NO
35%
RIPPLE
EFFECT
Research
YES
65%
NO
35%
12-19
BUYERS
VIRAL/SOCIAL
MEDIA COVERAGE
Concept
Concept
YES
65%
NO
35%
Jenny Skavlan
Frederic Hauge
Jon Almås
Karpe Diem
Hasse Hope
Knut Nærum
Hanne Kolstø
Vinni
Mia Gundersen
Linn Skåber
Lars Vaular
Ronny Brede Aase
Anne-Marie Ottersen
Guri Schanke
Are og Odin
Nils Ingar
Odd Magnus Williamson
Henrik Thodesen
Else Kåss Fururseth
Blomster-Finn
Nadia Hasnoi
Aylar
Sigurd Sollien
Atle Antonsen
Harald Eia
Bård Tufte Johansen
Aishath Affeef
Live NelvikTore Sagen
Steinar Sagen
Bjarte Tjøstheim
Marion Ravn
Lisa Tønne
Marit Larsen
Erling Folkvord
Bjørnar Moxnes
Madcon
Dorthe Skappel
Anne Lindmo
Bjørn Eidsvåg
Henriette Steenstrup
Erik og Kriss
Fredrik Skavlan
Jannike Kruse
Concept
YES
65%
NO
35%BICYCLING
Concept
YES
65%
NO
35%
NORTH
TO
SOUTH
Concept
YES
65%
NO
35%15 SCHOOLS
Concept
YES
65%
NO
35%101SOLUTIONS
Concept
YES
65%
NO
35%
GLOBAL
WARMING
Concept
YES
65%
NO
35%CURRICULUM
Web series
Web-series
Web series
Web-series
VIDEO & ARCHIVE
DESCRIPTION
INFO ABOUT THE 101 SOLUTIONS
Web series
Web-series
MORE SOLUTIONS
WILL BE REVEALED
THROUGH THE SERIES
Web series
Web series
S#ARING#101SOLUTIONS
Web series
12-19
Web series
12-19
WEB SERIES
Web series
12-19
WEB SERIES
SOCIAL SHARING / MEDIA COVARGE
Concept
Concept
YES
65%
NO
35%
STANDS
AND
STAGE
Concept
YES
65%
NO
35%OSLO
Concept
YES
65%
NO
35%101SOLUTIONS
Concept
YES
65%
NO
35%6STANDS
Concept
YES
65%
NO
35%1STAGE
2n
The power of two
YES
65%
NO
35%THE PROBLEM
The power of two
YES
65%
NO
35%
THE PROBLEM
The power of two
YES
65%
NO
35%
THE PROBLEM
This seems to
be the problem
The power of two
YES
65%
NO
35% $$$INDIVIDUAL CONVINCED ENGAGEMENT
OUR
EVENT
The power of two
YES
65%
NO
35% $$$INDIVIDUAL CONVINCED
NOT CONVINCED
ENGAGEMENT
VIRALLY, INTERESTED
The power of two
YES
65%
NO
35% $$$INDIVIDUAL CONVINCED
NOT CONVINCED
ENGAGEMENT
VIRALLY, INTERESTED
The power of two
YES
65%
NO
35% $$$INDIVIDUAL CONVINCED
NOT CONVINCED
ENGAGEMENT
VIRALLY, INTERESTED
AUDIENCE
CATALYST
The power of two
YES
65%
NO
35%
12-19
20-35 &
ACCUSTOMED
RESOURCEFUL
TARGET AUDIENCE
BICYCLE TOUR &
VIRAL RIPPLE EFFECT
OLDER AUDIENCE,
VIRAL SPREAD &
MEDIA COVERAGE
Web
Web
YES
65%
NO
35%
Web
YES
65%
NO
35%
Web
YES
65%
NO
35%
Web
YES
65%
NO
35%
Web
YES
65%
NO
35%
Web
YES
65%
NO
35%
Web
YES
65%
NO
35%
Web
YES
65%
NO
35%
Web
YES
65%
NO
35%
THIS REALLY NEEDS A
REDESIGN
Web
YES
65%
NO
35%
THIS REALLY NEEDS A
CALL-TO-ACTION
Web-series
Web
Web-series
Web
NEWS
SLIDESHOW CALL-TO-ACTION
PROJECTS
Web-series
Web
PARTNERS
Web
YES
65%
NO
35%
WEB-SERIES
LINKING TO
BELLONA.NO
RESULT
RESTRUCTURED
WEBSITE WITH BETTER
CALL-TO-ACTION
DEEP-LINKING TO
ADDITIONAL INFO
AT BELLONA.NO
Web
YES
65%
NO
35%
WEB-SERIES
LINKING TO
BELLONA.NO
RESULT
BRAND
AWARENESS
Web
YES
65%
NO
35%
WEB-SERIES
LINKING TO
BELLONA.NO
RESULT
BRAND
AWARENESS
ISSUE
AWARENESS
Web
YES
65%
NO
35%
WEB-SERIES
LINKING TO
BELLONA.NO
RESULT
BRAND
AWARENESS
ISSUE
AWARENESS
ECONOMICAL + ISSUE
ENGAGEMENT

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Bellona