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DEVELOPING EUROPEAN
 INTER-CLUSTER ALLIANCE
FOR ORGANIC AGRICULTURE
CLUSTERS ARE
EVERYWHERE?
NETWORK OF
STAKEHOLDERS
Geographical   Startup Clusters           Developing
Concentration                               Clusters

                                                         4

                                             4                       3

                                   3
                                                 7           5

                                   4

                                                     6
                                                                 3
                                       3




                PROGRESS
INTER-CLUSTERING

Combining pieces of puzzle together
with stakeholders from other regions
or countries.

   GOOD        CORRECT     VERY GOOD
PARTNERSHIP   BUSSINESS       PLAN
INTER-CLUSTERING

SHARING INFORMATION &KNOW HOW

JOINT RESEARCH PROJECTS

COMMERCIAL ALLIANCE

FULL INTEGRATION
Developing European Inter-Cluster Alliance for
Organic Agriculture Project aims at improving
the dialogue between the stakeholders in
organic agriculture sector, increasing the
cooperation within the sector and ensuring
information flow on new markets and
customers. The project partners have adopted
the clustering approach as a basis in order to
actualize this aim.

Within this framework, the organic business
clusters in entire Europe will be gathered under
the same platform.
DIALOGUE AND
CORPORATION
TEAM AND
INFRASTRUCTURE
PROJECT PARTNERS
COLLABORATION
PLATFORM
Unique system for network management
           System Management (Aegean Exporters’ Associations)


              Partners from Turkey, Germany, Greece and France



                  Supporting Organizations (Approve from partners)



                       Members (Approve from Supporting Organizations)
Profiling Stakeholders’ in Value Chain
                             • Company
                             • Retailer
                             • Wholesaler
8 different Stakeholders’    • Service Provider
Profile have been prepared   • University
according to stakeholders    • Research Institution
specialty.                   • Farmer / Producer
                             • Supporting Organization (Cluster Organization, Network
                             Organization, Association, Producer Organization, Chamber of
                             Commerce / Industry
TECHNOLOGICAL
COOPERATION
AND PARTNERSHIP
OPPORTUNITIES
AUTOMATCH
   TOOL IS
COMING SOON
BEST PRACTICES
FROM ALL
AROUND
EUROPE
NEEDS AND
INFORMATION GAPS
SURVEY

4 PARTS
• General Information
• Marketing
• Production
• Innovation
SAMPLE AND DATA


• 101 participants
• 4 countries
• 24.737 data
Percentage of Organic
Activities/ Sales / Products
ECONOMIC
EXPECTATIONS
MARKETING
OBJECTIVES
DISTRIBUTION
            CHANNELS
TURKEY     FRANCE




 GREECE    GERMANY
HAPPY WITH
MARKETING
NEED SUPPORT FOR
                                                                  MARKETING?

NEED SUPPORT FOR MARKETING?                                         TURKEY FRANCE GERMANY GREECE
Training human resources                                             31%    22%     43%     20%
Support to find business project partners and enhancing network      64%    61%     43%     90%
Delivering technical support for project development for European
Grant Schemes                                                        75%    22%     36%     50%
Providing market studies and information about market trends         66%    44%     21%     50%
Organizing networking activities                                     42%    28%     71%     20%
Coaching companies to regroup their forces                           31%    28%     43%     10%
Other                                                                 2%    17%     29%     20%
COMPETITIVE?

COMPETETIVENESS                                                 TURKEY    FRANCE GERMANY   GREECE
Product / Service Quality - Domestic competitors                  4,39     4,15    4,25       4,00
Product / Service Quality - International competitors             4,19     3,82    4,50       3,50
Product's Physical Attributes - Domestic competitors              4,27     3,31    3,40       4,00
Product's Physical Attributes- International competitors          4,05     3,33    2,50       4,43
Delivery Time of Product / Service- Domestic competitors          4,22     3,62    3,60       3,67
Delivery Time of Product / Service- International competitors     4,23     3,56    3,83       3,38
Cost (Price)- Domestic competitors                                3,78     3,15    3,75       3,33
Cost (Price)- International competitors                           3,55     3,00    3,67       3,38
Company’s Location- Domestic competitors                          4,02     3,67    3,80       2,89
Company’s Location- International competitors                     3,74     3,56    3,80       2,60
Product Design- Domestic competitors                              3,80     3,08    3,00       3,67
Product Design- International competitors                         3,72     3,22    4,00       3,88
Innovative Product / Service- Domestic competitors                3,80     3,86    4,14       3,56
Innovative Product / Service- International competitors           3,65     3,80    4,00       3,50
WHO FEELS COMPETITIVE?
NEED SUPPORT FOR
                                                                            PRODUCTION?
NEED SUPPORT FOR PRODUCTION?                                                 Turkey   France   Germany   Greece

Training human resources                                                      12%      5%       14%       16%

Support to find business project partners and enhancing network               22%      23%      22%       32%
Delivering technical support for project development for European Grant
Schemes                                                                       25%      21%      11%       16%

Providing necessary infrastructure for R&D (laboratories etc.)                17%      21%      11%       8%

Disseminating information about technological developments in industry        15%      18%      11%       20%

Coaching companies to regroup their forces                                    9%       13%      17%       8%

Other                                                                         1%       0%       14%       0%
NEW IDEAS?

                                    TURKEY*   FRANCE* GERMANY** GREECE*
Internal (Within Firm)                2,6       2,9      2,5      2,7
Company Acquisitions                  2,1       1,4      1,0      1,4
Competitors                           2,0       1,7      1,8      2,2
Customers and Buyers                  2,5       2,2      2,7      2,4
Suppliers                             2,0       1,9      2,2      2,0
Universities/Research Institution     1,7       1,4      1,3      1,8
Other                                 1,6       1,6      1,7      1,0

* Internal speculation. (Guess what is innovative?)
**Market oriented approach.
INNOVATION
GENERATION
UNIVERSITIES

Relationship with universities / research institutions.   Turkey France   Germany   Greece
No relation with the universities at all                   10%     16%      13%       20%
Benefit from R&D programs of the universities              5%      8%        9%       10%
Benefit from the laboratories at the universities          15%     4%        0%       5%
Benefit from the services provided by academicians         12%     8%        3%       5%
Employ local university graduates                          17%     4%       16%       5%
Provide internship opportunities for local university
students                                                   21%     32%      22%       20%
Conduct joint-research programs with the universities      5%      16%      13%       10%
Attend to trainings organized by the universities          15%     8%        9%       20%
Other (please describe)                                    1%      4%       16%       5%
BUSINESS
                                                         ENVIRONMENT
Responsiveness of local organizations to your
business needs.                                 TURKEY   FRANCE GERMANY GREECE

Office of Governor                               1,64     1,67   1,50    1,50

Municipality                                     1,93     2,42   1,75    2,14

Regional Development Agency (RDA)                2,30     2,77   2,08    1,60

Chambers                                         2,60     2,42   2,45    2,20

University / Research Institution                2,58     2,36   2,50    2,20

Business Development Service Providers           2,12     2,15   2,25    2,20

Cluster Organization                             2,23     2,42   2,67    2,67
R&D
                                                           COMPETITION?

Do you think that your efforts for Innovation and
R&D make you competitive enough in national /
international market?                               TURKEY FRANCE GERMANY   GREECE
Poor                                                 20%     8%     0%       13%
Not Bad                                              24%     0%     0%       0%
Modarate                                             29%     23%   50%       38%
Well                                                 17%     23%   50%       38%
Very well                                            10%     46%    0%       13%
NEED SUPPORT?


What kind of support do you need from your Cluster Organization/Business
Support Organization to enhance your innovation and R&D activities?         TURKEY FRANCE GERMANY GREECE

Training human resources                                                     15%    3%      20%    10%

Support to find business project partners and enhancing network              21%    23%     20%    24%
Delivering technical support for project development for European Grant
Schemes                                                                      20%    18%     8%     21%

Providing necessary infrastructure for R&D (laboratories etc.)               19%    18%     8%     10%

Disseminating information about technological developments in industry       13%    21%     16%    24%

Supporting companies for strategy development                                14%    13%     16%    10%

Other                                                                        0%     5%      12%     0%
WHAT TO DO?
JOIN THE NETWORK!



FOR FUTURE COLLABORATIONS
PLEASE JOIN THE
NETWORK FURTHER
DISSEMINATE YOUR
RESEARCH RESULTS
  AND INCREASE
   INTERACTION
THANK YOU
EKİN TAŞKIN
   PROJECT COORDINATOR
    Tel: +90 232 488 60 35
    Fax: +90 232 488 61 81
E-Posta: ekin.taskin@eib.org.tr
QUESTIONS &
 ANSWERS

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INTERCLUSTER PROJESİ GRAB-IT KONFERANSI SUNUMU

  • 1. DEVELOPING EUROPEAN INTER-CLUSTER ALLIANCE FOR ORGANIC AGRICULTURE
  • 4. Geographical Startup Clusters Developing Concentration Clusters 4 4 3 3 7 5 4 6 3 3 PROGRESS
  • 5. INTER-CLUSTERING Combining pieces of puzzle together with stakeholders from other regions or countries. GOOD CORRECT VERY GOOD PARTNERSHIP BUSSINESS PLAN
  • 6. INTER-CLUSTERING SHARING INFORMATION &KNOW HOW JOINT RESEARCH PROJECTS COMMERCIAL ALLIANCE FULL INTEGRATION
  • 7. Developing European Inter-Cluster Alliance for Organic Agriculture Project aims at improving the dialogue between the stakeholders in organic agriculture sector, increasing the cooperation within the sector and ensuring information flow on new markets and customers. The project partners have adopted the clustering approach as a basis in order to actualize this aim. Within this framework, the organic business clusters in entire Europe will be gathered under the same platform.
  • 10.
  • 12.
  • 13.
  • 15.
  • 16.
  • 17. Unique system for network management System Management (Aegean Exporters’ Associations) Partners from Turkey, Germany, Greece and France Supporting Organizations (Approve from partners) Members (Approve from Supporting Organizations)
  • 18. Profiling Stakeholders’ in Value Chain • Company • Retailer • Wholesaler 8 different Stakeholders’ • Service Provider Profile have been prepared • University according to stakeholders • Research Institution specialty. • Farmer / Producer • Supporting Organization (Cluster Organization, Network Organization, Association, Producer Organization, Chamber of Commerce / Industry
  • 19.
  • 20.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. AUTOMATCH TOOL IS COMING SOON
  • 31.
  • 33.
  • 34.
  • 36.
  • 37. SURVEY 4 PARTS • General Information • Marketing • Production • Innovation
  • 38. SAMPLE AND DATA • 101 participants • 4 countries • 24.737 data
  • 42. DISTRIBUTION CHANNELS TURKEY FRANCE GREECE GERMANY
  • 44. NEED SUPPORT FOR MARKETING? NEED SUPPORT FOR MARKETING? TURKEY FRANCE GERMANY GREECE Training human resources 31% 22% 43% 20% Support to find business project partners and enhancing network 64% 61% 43% 90% Delivering technical support for project development for European Grant Schemes 75% 22% 36% 50% Providing market studies and information about market trends 66% 44% 21% 50% Organizing networking activities 42% 28% 71% 20% Coaching companies to regroup their forces 31% 28% 43% 10% Other 2% 17% 29% 20%
  • 45. COMPETITIVE? COMPETETIVENESS TURKEY FRANCE GERMANY GREECE Product / Service Quality - Domestic competitors 4,39 4,15 4,25 4,00 Product / Service Quality - International competitors 4,19 3,82 4,50 3,50 Product's Physical Attributes - Domestic competitors 4,27 3,31 3,40 4,00 Product's Physical Attributes- International competitors 4,05 3,33 2,50 4,43 Delivery Time of Product / Service- Domestic competitors 4,22 3,62 3,60 3,67 Delivery Time of Product / Service- International competitors 4,23 3,56 3,83 3,38 Cost (Price)- Domestic competitors 3,78 3,15 3,75 3,33 Cost (Price)- International competitors 3,55 3,00 3,67 3,38 Company’s Location- Domestic competitors 4,02 3,67 3,80 2,89 Company’s Location- International competitors 3,74 3,56 3,80 2,60 Product Design- Domestic competitors 3,80 3,08 3,00 3,67 Product Design- International competitors 3,72 3,22 4,00 3,88 Innovative Product / Service- Domestic competitors 3,80 3,86 4,14 3,56 Innovative Product / Service- International competitors 3,65 3,80 4,00 3,50
  • 47. NEED SUPPORT FOR PRODUCTION? NEED SUPPORT FOR PRODUCTION? Turkey France Germany Greece Training human resources 12% 5% 14% 16% Support to find business project partners and enhancing network 22% 23% 22% 32% Delivering technical support for project development for European Grant Schemes 25% 21% 11% 16% Providing necessary infrastructure for R&D (laboratories etc.) 17% 21% 11% 8% Disseminating information about technological developments in industry 15% 18% 11% 20% Coaching companies to regroup their forces 9% 13% 17% 8% Other 1% 0% 14% 0%
  • 48. NEW IDEAS? TURKEY* FRANCE* GERMANY** GREECE* Internal (Within Firm) 2,6 2,9 2,5 2,7 Company Acquisitions 2,1 1,4 1,0 1,4 Competitors 2,0 1,7 1,8 2,2 Customers and Buyers 2,5 2,2 2,7 2,4 Suppliers 2,0 1,9 2,2 2,0 Universities/Research Institution 1,7 1,4 1,3 1,8 Other 1,6 1,6 1,7 1,0 * Internal speculation. (Guess what is innovative?) **Market oriented approach.
  • 50. UNIVERSITIES Relationship with universities / research institutions. Turkey France Germany Greece No relation with the universities at all 10% 16% 13% 20% Benefit from R&D programs of the universities 5% 8% 9% 10% Benefit from the laboratories at the universities 15% 4% 0% 5% Benefit from the services provided by academicians 12% 8% 3% 5% Employ local university graduates 17% 4% 16% 5% Provide internship opportunities for local university students 21% 32% 22% 20% Conduct joint-research programs with the universities 5% 16% 13% 10% Attend to trainings organized by the universities 15% 8% 9% 20% Other (please describe) 1% 4% 16% 5%
  • 51. BUSINESS ENVIRONMENT Responsiveness of local organizations to your business needs. TURKEY FRANCE GERMANY GREECE Office of Governor 1,64 1,67 1,50 1,50 Municipality 1,93 2,42 1,75 2,14 Regional Development Agency (RDA) 2,30 2,77 2,08 1,60 Chambers 2,60 2,42 2,45 2,20 University / Research Institution 2,58 2,36 2,50 2,20 Business Development Service Providers 2,12 2,15 2,25 2,20 Cluster Organization 2,23 2,42 2,67 2,67
  • 52. R&D COMPETITION? Do you think that your efforts for Innovation and R&D make you competitive enough in national / international market? TURKEY FRANCE GERMANY GREECE Poor 20% 8% 0% 13% Not Bad 24% 0% 0% 0% Modarate 29% 23% 50% 38% Well 17% 23% 50% 38% Very well 10% 46% 0% 13%
  • 53. NEED SUPPORT? What kind of support do you need from your Cluster Organization/Business Support Organization to enhance your innovation and R&D activities? TURKEY FRANCE GERMANY GREECE Training human resources 15% 3% 20% 10% Support to find business project partners and enhancing network 21% 23% 20% 24% Delivering technical support for project development for European Grant Schemes 20% 18% 8% 21% Providing necessary infrastructure for R&D (laboratories etc.) 19% 18% 8% 10% Disseminating information about technological developments in industry 13% 21% 16% 24% Supporting companies for strategy development 14% 13% 16% 10% Other 0% 5% 12% 0%
  • 55. JOIN THE NETWORK! FOR FUTURE COLLABORATIONS
  • 56. PLEASE JOIN THE NETWORK FURTHER DISSEMINATE YOUR RESEARCH RESULTS AND INCREASE INTERACTION
  • 58.
  • 59. EKİN TAŞKIN PROJECT COORDINATOR Tel: +90 232 488 60 35 Fax: +90 232 488 61 81 E-Posta: ekin.taskin@eib.org.tr