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Web Authoring Principles For Focused And Effective Content  Eric Hodgson October 25, 2007
Find This Presentation ,[object Object]
[object Object],[object Object],[object Object],[object Object],Quiz Time: What is your current approach to content authoring?
Critical Web Principles ,[object Object]
[object Object],Critical Web Principles
[object Object],[object Object],[object Object],[object Object],Highlights from Part 1:  Changing Campus Culture for Successful Web Content
Key Takeaway from Today: Scannable Searchable Focused Driven
“ Your job is not to put content up on your Web site. Your job is to help your customers complete common tasks quickly and easily. That’s how you measure success.” Gerry McGovern
[object Object],[object Object],[object Object],Reasons for Web Visits
[object Object],[object Object],[object Object],[object Object],Typical Gaps in Expectations
 
[object Object],[object Object],[object Object],[object Object],Web Site Goals
Let’s take some questions ?
Content is King
[object Object],[object Object],[object Object],[object Object],Content Success  Response Action Value
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Chunking
 
[object Object],[object Object],[object Object],[object Object],Content Categories
 
 
 
 
Let’s take some questions ?
Making a Searchable Page
[object Object],[object Object],[object Object],[object Object],[object Object],“ Our Search Sucks”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improving Search Results  TIP: Pick a word or phrase  per page and  re-use it as often  as it makes sense
 
1 2 3 4 5 6 7 8
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],URLs
Let’s take some questions ?
Making a Scannable Page
[object Object],[object Object],[object Object],Web Content Properties
[object Object],[object Object],[object Object],F-shaped Web Scanning  Source : Nielsen Norman Group – Eyetracking Study  April, 2006, http://www.useit.com/eyetracking
 
[object Object],[object Object],[object Object],[object Object],Developing Scannable Pages
 
 
[object Object],[object Object],[object Object],[object Object],Write for your Audience(s)
[object Object],Write for your Audience(s)
[object Object],[object Object],[object Object],[object Object],[object Object],Write for your Audience(s)
[object Object],[object Object],[object Object],Remember…
Find This Presentation ,[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s take some questions ?

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Web Authoring Principles for Focused and Effective Content