The document discusses Coca-Cola's public relations and sustainability efforts, including using social media like Twitter to engage with customers, educate the public on their environmental initiatives, and convey their views on sustainability. It outlines Coca-Cola's goals to reduce plastic in bottles, recover bottles through recycling, and renew bottles by making old bottles into new bottles. Coca-Cola works with organizations like WWF and uses campaigns like their Polar Bear campaign during the Super Bowl to promote their CSR and sustainability efforts through social media as part of their public relations strategy.

1. By Elizabeth Henry

2.  A corporations obligation to contribute to society in
some way because it is the right thing to do; in another
word philanthropy

3. Sustainability!
Reduce, Recover, and Renew
-Reduce the percent of plastic in product
bottling
-Recover bottles by recycling
-Renew by making old bottles into new
bottles and products

4. RECOVER
REDUCE
REUSE

5. “Public relations is a strategic communication
process that builds mutually beneficial
relationships between organizations and
their publics.” -PRSSA
It is a public relations practitioners job to
create a meaningful and trusting
relationship with the organizations
customers.
Keeping consumers ENGAGED in their
organizations processes keeps it alive.

6. Coca-Cola has two Twitter accounts:
@CocaCola and @CocaColaCo
These accounts are used to engage their
customers is two-way communication in
order to get valuable feedback and
educate the public on events going on
in their organization

7. GREENWASHING:
“…used to describe the act of misleading
consumers regarding the environmental
practices of a company or the
environmental benefits of a product or
service”

8. Stick to your policies, make goals and show
results.

10. The Coca-Cola has come up with a great
public relations plan to use social media
like Twitter to convey their views on the
environment and the actions they are
taking.
With campaigns like the Polar Bear
campaign with the WWF during the
super bowl Coke has started to integrate
social media into their public relations
CSR plans.

11.  Coca-Cola. (n.d.). Retrieved February 26, 2012, from The Coca-Cola Company website:
https://twitter.com/#!/CocaCola
 Corbett, G. (2012, March 1). A Modern Definition of Public Relations . Retrieved March 5,
2012, from PRSA website: http://prdefinition.prsa.org/index.php/2012/03/01/new-
definition-of-public-relations/index.php?author=1011
 Corporate Responsibility . (n.d.). Retrieved March 2, 2012, from Coca-Cola Enterprise
website: http://cokecce.com/pages/_content.asp?page_id=261
 Griffin, E. (2009). A first look at communication theory (7th ed.). Boston: McGraw-Hill.
 What's it all about? (2012). Retrieved March 6, 20122, from Greenpeace website:
http://stopgreenwash.org/
 2010/2011 Sustainability Report [Report]. (2011, December 29). Retrieved from The
Coca-Cola Company website: http://www.thecoca-
colacompany.com/sustainabilityreport/in-our-company/sustainable-packaging.html