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Module 4 Opening Brand Engagement
- 1. Consumer Choice and Brand Engagement Module 4 DTC Perspectives Conference-October 2008 Ellen Hoenig Carlson
- 2. What does it take to engage consumers? ©2008 Advance MarketWoRx. All rights reserved.
- 3. What does engagement look like? ©2008 Advance MarketWoRx. All rights reserved.
- 7. Personalization; Relevance 2-way Dialogue; Conversation Community and Peers Authenticity and Trust Achieving Brand Engagement Authenticity and Trust Consumers Feel Understood Personalization; Relevant Content 2-way Dialogue; Conversation Community and Peers Authenticity and Trust ©2008 Advance MarketWoRx. All rights reserved.