Baudrillard, Media Studies, Postmodernism, Hyper-reality, Hegemony, Consumer Culture, Simulacra.

1. JEAN BAUDRILLARD

2. CONSUMER CULTURE
 A culture and society in which individual and
collective identity is constructed around the
consumption of material possessions

3. HEGEMONY
 Cultural dominance exerted through the media.
 The ruling classes ensure that their way of seeing the
world is continually represented by the media.

4. HYPER-REALITY
 The distinction between the real world and
simulated (media) world is becoming increasingly
blurred and confused

5. SIMULACRA
 A copy without an original...
 What is unreal holds more importance to us than
what is real...

6. TWO EXAMPLES:

7. MADE IN CHELSEA

8. LEONA LEWIS