Victoria Online Seminar Series Presentation 7 November 2011 by Nick McPherson, Viacorp. The presentation includes: Information about best practice in Digital Communications, Online Engagement and Social Marketing; Case studies from some of the most innovative Government Departments; and How social media and interactive technology can improve stakeholder engagement

1. Online Engagement Workshop
November 2011
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2. Agenda & Outcomes
• Agenda & Format
 Introductions
 Video 2011 Showcase
• Online video paradigm shift
• Top 5 Trends
• Case studies
• Summary
 Digital Media Workshop Overview
 Client Presentation – Chris Riordan, DHS
 Q&A – Chris Riordan & Marc Duval (DPCD)
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3. Video 2011 Showcase
• What are the trends?
• Who is leading the way?
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4. Rapid growth in desktop and mobile video streaming
• Online Video will account for 46% of consumer internet traffic by 2014
• Video streaming will consume 66% of global mobile data by 2014
• Netflix video streaming accounts for more internet traffic in the US than any other single source
Desktop Internet Traffic Mobile Internet Traffic
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5. Online Video in Australia
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6. Mobile devices are accelerating video uptake
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7. Apple devices dominating mobile video
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8. What’s Hot Right Now
• The 5 trends you need to know about and how we
can help you stay on top of them
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9. 1. Reaching audiences across multiple devices
What is it ?
• Giving viewers a consistent
experience across desktop, tablet and
mobile
Who is doing it ?
• CommSec
• Sydney Opera House
• TonTon
How can Viocorp help you ?
• Automatic device detection and support
for all major devices
• Advice on how best to deliver your
content across new platforms
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10. 2. Reaching audiences across multiple channels
What is it ?
• Streaming events across
YouTube, Facebook, iPhone Apps
Who is doing it ?
• Vivid Festival Sydney Opera
House
• TedX Conference
• Virgin Mobile Laneways Festival
• Sky News Federal election
How can Viocorp help you ?
• Viocorp is a YouTube premium
partner
• Experience of delivering online
video into most social media
channels 10

11. 2. Reaching audiences across multiple channels
What is it ?
• Live streaming digital marketing
events into Facebook fan pages
Who is doing it ?
• NRMA Challenge
• Vodafone Pinata Challenge
• SonyEricssonXpedia
How we can help you ?
• Experience of streaming into
Facebook
• Live stream from anywhere
using liveBOX technology
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12. 3. Accessibility
What is it ?
• Transcripts of videos
• Closed captioning
• Sign language (AUSLAN) videos
Who is doing it ?
• Australian Public Service (now)
• We expect it to expand to other sectors
How we can help you ?
• Transcript / Captioning coming in
Viostream
• XML transcript ingest to simplify /
automate captioning process
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13. 3. What is Accessibility & WCAG 2.0 ?
• The degree to which a product, device, service, or environment is available to as many people as possible.
• Focuses on people with disabilities or special needs and their right of access to content through assistive
technology.
• (WCAG) 2.0 covers a wide range of recommendations for making Web content more accessible.
• Conformance Level & Deadline for the Australian Public Service:
 A by December 31 2012 (e.g. Transcript & closed captions for on-demand video)
 AA by December 31 2014 (e.g. Live captioning for webcasts)
 AAA TBC
• All Public Service websites and web content created after July 2010 must meet at least WCAG 2.0 Single A by
31 December 2012.
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14. 4. Viewer Interaction
What is it ? • Twitter Feed / Chat
• Engaging audiences by giving • Survey / Polling
them tools to interact with the
presentation
Who is doing it ?
• 70% + of all Live events
• Doritos Battle of the Flavours
• Vodafone PinataChallenge
How we can help you ?
• Online Q&A
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15. 5. LiveBOX – Streaming live from anywhere
• What is it ?
 Ability to live stream from anywhere
 Portable unit with 7 x 3G SIM cards and up to 21
simultaneous connections
• Who is doing it ?
 Tourism – Great Ocean Road
 Sports – Rugby League for Sky Sports
 Corporate – KPMG
• How can we help you ?
 Open the boundaries to what can be live
streamed
 Reduce cost and complexity of live event
broadcast

16. Summary
• Think about engaging your audiences through all the applications that are
appropriate – are your audiences using iPhones, iPads etc?
• Ensure that video is integrated into your social media strategy
• Consider how your content can be made more interactive – e.g. User generated
content competitions, live chat with the CEO, vote for your favourite idea etc.
• Maintain a watching brief on accessibility - we‟ll keep you posted on
developments
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17. Best Practice Case Studies
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18. CASE STUDY: Department of Defence
CHALLENGE
- Provide a link between the members of the Australian Defence
force and their families
- A large number of video assets that needed to be made
available to the media and members of the general public
- In response to public events or crises new video assets needed
to be able to upload them quickly and easily
SOLUTION
 CustomisedMedia Portal
 Users can view the video on PC, Mac, iPad, iPhone
 Accessible - Users can download media and transcripts
 Large amount of content easily managed with search
functionality
 Sharing via Facebook, Twitter, email, and URL
RESULTS
• Collectively the videos have been viewed 1000‟s of times
• DoD is now seen as an open and proactive communicator
http://video.defence.gov.au
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19. CASE STUDY: RTA Graduate Program
CHALLENGE
- Compete for talent in a marketplace with much “sexier”
alternatives
- Attract good candidates and sustain the interest and
excitement during prolonged process
- Promote Aboriginal Graduate recruitment
SOLUTION
 Regular video messages including peer testimonials
 RTA customised interface + an Aboriginal specific design
interface
 SMS message + Newsletter sent to Graduates regularly with a
link to videos
 Users will be able to pull through the video thumbnail, title and
player URL into Facebook Wall or private message or Twitter
feed
RESULTS
• High interest generated from RTA Graduate program
• RTA is perceived as a tech savvy organisation
• Date: July 2011 – March 2012
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20. CASE STUDY: Sydney Opera House
CHALLENGE
• Deliver an engaging and compelling Vivid Festival
by providing live, interactive video to audiences
around the world
SOLUTION
 Live stream of the „Lighting of the Sails‟ during the
Vivid festival to SOH YouTube channel, SOH
website and an iPhone app.
 Viocorp partnered with Apple and YouTube to test
and deliver live stream for 12 consecutive days
RESULTS
• iPhone app had over 1000 downloads a day
• 100% uptime for 6hrs every night for 12
consecutive days
• Vivid Festival experience was enhanced by
viewers able to watch the live stream and listen to
the soundtrack through a mobile device at the
same time
• Sydney Opera House launched their new Live
video web page catapulting their online brand
awareness
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21. LIVE STREAMING TO YOU TUBE - Election debate
Election 2010
Google / YouTube – Australian Election 2010
• Viostream streamed the live debate to the Australia
Votes YouTube Chanel
• Viocorp facilitated interactivity with questions from
media, local school students and the YouTube
community about upcoming federal election.
• Senators Kate Lundy and Scott Ludlam, Mr Paul
Fletcher MP, and NSW State Manager AEC Mr.
Doug Orr
• Video Solution
 Viocorp took an AV feed from the production company
 LiveBOX sent the content to Viocorp‟s Operations Centre
where it was encoded live and distributed to remote viewers
• Return on Investment
 The event is now available for viewing on-demand and has
had over 150,000 views
http://www.youtube.com/australiavotes
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22. LIVE WEBCASTING: Strategy Rollout to All Staff
DEECD
• Rollout of Strategic Direction to All Staff
 Over two sessions, the Hon, Martin Dixon Minister
for Education communicated the strategic plan all
DEECD staff.
 1000 staff gathered in venue with some staff
meeting in regional offices to watch and several
hundred also watched from their desk tops
• Video solution
 Filmed at Dallas Brooks Hall, broadcast to 9 remote
venues, also available via desktop
 Two camera shoot to enhance viewer engagement
 Synched slides
 Moderated Q&A
 Accessibility i.e. AUSLAN interpreter
• Outcomes
- Greater reach and engagement with staff
- Regional office infrastructure testing and consulting
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23. LIVE WEBCASTING - Forums with Polling
Department of Education, Employment and
Work Place Relations (DEEWR)
• Australian Youth Forum hosted by Kate Ellis,
Minister for Youth - Live interactive webcast
production.
• Video Solution
 Real-time polling of audience (in-room and online)
 3 cameras and a vision mixer used to capture content
 LiveBOX sent the content to Viocorp‟s Operations Centre
where it was encoded live and distributed to remote
viewers: PC, Mac, iPad & iPhone
 A moderated web chat was used to engage the remote
audience in the conversation and allow them to post
questions to the panel in real-time
 The event is now available for viewing on-demand
• Return on Investment
 Using a digital platform to communicate with the Youth was
a successful strategy which, combined with real time
polling, significantly increased engagement
http://vioca.st/AYF_NationalConversation
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24. LIVE WEBCASTING – with Moderated Web Chat
Department of Education, Employment and
Workplace Relations (DEEWR)
Australian Education Ministers' 2010 Biennial Forum, Hosted
by the Minster for School Education, Peter Garrett.
• The Forum brought together over 300 of Australia‟s
educational leaders and practitioners.
• It provided the opportunity to showcase best-practice
initiatives that are improving student outcomes, transforming
schools and shaping the education environment into the
future.
• Video Solution
 Three concurrent full day live streams
 Live Webcasting Engagement
 Live moderated web chat - Interactivity via a twitter feed and
moderated Q&A
• Return on Investment
 Being able to select from three concurrent streams was empowering
for the user.
 Real time feedback was enabled
http://schoolsforum2010.edu.au/
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25. EXTERNAL COMMUNICATIONS - Prime Minister’s
Videos
Department of Prime Minister & Cabinet
(PM&C)
• The Multimedia section of the PM&C website, enables
members of the public to keep up to date with
announcements and speeches made by the Prime
Minister.
• Members of the public can watch community events that
are filmed and uploaded to the Prime Ministers website
Eg Community Cabinet Meetings.
• Video solution
 The Department of Prime Minister & Cabinet have a Viostream
Standard license which gives them access to a powerful digital
media publishing platform allowing them to broadcast high
quality video and audio content to digital devices such as
websites, mobile and webTV portals.
• Return on Investment
 The Prime Minister is able to communicate with the public
through a secure, direct channel
 The Department maintains full control over content and is able
to communicate without being subject to „media spin‟
www.pm.gov.au/photos-video
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26. EXTERNAL COMMUNICATIONS – Public Interest
Dept. of Planning and Community
Development
• Video Series on Positive Behaviour in Sport
• Partnership with AFL to showcase series of videos to
build and share knowledge about respect in sport.
• These videos celebrate the contribution that
grassroots players and footy fans make towards
stronger communities.
Video solution
 Viocorp hosts the footage transcoded it and uploaded it to
the Internet so that those who wish to watch it „on demand‟.
 Transcripts also available
 Professional Video Platform for full control and reporting of
all you digital content, including images (thumbnails), audio
and video.
http://www.dpcd.vic.gov.au/sport/inclusive-sport
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27. EXTERNAL COMMUNICATIONS – Public Interest
Dept. of Planning and Community
Development
• Video Series „In Our Words‟
• In Our Words is a Digital Storytelling Project which
aims to record up to 200 stories of the wartime
experiences of Victorian veterans and
civilians. The project is being run by the Victorian
Government in partnership with the Australian
Centre for the Moving Image (ACMI) and the
Shrine of Remembrance.
Video solution
 Viocorp hosts the footage transcoded it and uploaded it
to the Internet so that those who wish to watch it „on
demand‟.
 Transcripts also available
 Professional Video Platform for full control and reporting
of all you digital content, including images (thumbnails),
audio and video.
http://www.dpcd.vic.gov.au/veterans/veterans-heritage/digital-stories
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28. LIVE WEBCASTING - Industry Forums
Department of Broadband Communications
& Digital Economy (DBCDE)
• Online Retail Forum - 18 February 2011
• The forum brought together Australian retailers and
other parts of the supply chain to discuss the
opportunities and challenges that exist for Australian
retailers in the digital economy.
• Video solution
 Viocorp delivered a live webcast of the event over four
hours
 Participants contributed their thoughts about online retail on
Twitter using the hash tag #orf11
 Viocorp provided a transcript post event for the On-Demand
content
• Return on Investment
 The webcast of the online retail forum enabled a broader audience to listen to
this highly topical subject. http://vioca.st/onlineretail
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29. LIVE WEBCASTING – Multi Stream Industry Forums
Department of Broadband Communications
& Digital Economy (DBCDE)
Korea, Australia, New Zealand (KANZ) Broadband
Summit
• KANZ Summit was hosted by Senator Stephen
Conroy with his counterparts from Korea and New
Zealand. The summit brought together industryand
government representatives to share insights into
their experiences in developing broadband-enabled
digital economies.
• Video solution
 Viocorp took a feed from the host Broadcaster to deliver a
Live Webcast of the entire event which comprised of two
simultaneous streams running over two days
 The event was sold out well in advance so the client
requested a fast turnaround for the „on demand‟ content.
Viocorp delivered on demand content within 2 hours of
each live presentation.
• Return on Investment
 The live webcast of this international event extended the
coverage to interested stakeholders in Korea, New Zealand http://dbcde.viostream.com/schedule/
& Australia.
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30. LIVE WEBCASTING - Self-managed Live Webcasting
Department of Education, Employment and
Workplace Relations (DEEWR)
• DEEWR deliver self managed live webcasts from
their own custom made, sate of the art Theatre.
• Video Solution
 Live events extended to remote audiences
 4 HD cameras and a vision mixer capture content
 Video conferencing used to engage remote presenters
 Content encoded live and distributed to remote viewers:
PC, Mac, iPad & iPhone
 Several user engagement options available the click of a
button:
 Synchronised slides
 Live Q&A, Live web chat, Twitter
 Live captioning
• Return on Investment
 Efficiencies achieved by reducing travel costs associated
with communicating to remote audiences
http://theatre.deewr.gov.au
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31. HIGH PROFILE EVENTS - Thought Leadership
Department of Prime Minister & Cabinet
(PM&C)
• Australian Government 2020 Summit
• The Australia 2020 Summit brought together 1000
participants from across the nation and generated
more than 900 ideas. The Summit was an exciting
initiative aimed at harnessing the best ideas for
building a modern Australia ready for the challenges
of the 21st century.
• Video solution
 Viocorp delivered live webcasts of the opening and closing
ceremonies as well as key sessions, making them
accessible to the general public.
 Development of the dedicated publishing website
• Return on Investment
 The 2020 summit was widely publicised and the webcast
enabled the public to have visibility and to feel like they
were directly contributing to the conversation
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32. HIGH PROFILE EVENTS - Event invitations
The Singapore Workplace Safety and Health
(WSH) Conference 2010
• The inaugural WSH Conference 2010 was a high-
level conference bringing together senior government
officials, CEOs and WSH professionals from diverse
industries.
• Focused on policy updates and changes to legal
rights
• Registration rates were lower than in previous years
so digital invitations were sent from the Executive
Chairman of the Council to increase engagement.
• Video solution
 Video invite included a short 1 min video from the Chairman
 The player for the invitation was customised to fit WSH
brand guidelines
 The file was enabled with bandwidth detection allowing the
best possible video quality to be delivered to the user
• Return on Investment
 Dramatic increase in event registrations
http://www.viostream.com/sing_wsh/
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33. Digital Media Workshop Overview
• Assessment of how your current strategy is being
executed
• Identify priority action points
• Digital Media Workshop available for interested
departments, agencies & institutions
• Please contact melbourne@viocorp.com to book
your complimentary workshop
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34. Video Presence - example
How effective is your video presence – is the content you have easy to find, identify, search ?
Volume Ubiquitous 4 3 2 1 Minimal
Prominence Front and 4 3 2 1 Buried
Center
Related Easy to Find 4 3 2 1 Hard to
Videos Access
Displayed as Clear 4 3 2 1 Obscure
Video
Search Integrated& 4 3 2 1 Ineffective
Useful
Video
Presence
Subtotal
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35. Why Viocorp
• Local partner
 Viocorp operates under the departments conditions stated in Commonwealth Deed of Standing Offer
 Viocorp provide Commonwealth and State Departments with control over brand, publishing and distribution of
content
 Viocorp is an Australian company with local R&D and support
• Comprehensive solution
 Viocorp provides an end-to-end digital media publishing service
 Viocorp provides a private & secure storage facility for digital media assets
 Content can be published from Viostream to YouTube at the click of a button
• Proven track record
 Viocorp has worked closely with various Federal & State Government Departments for over 3-years and will
customise solutions to the departments needs
 Viocorp is committed to continuous improvement and understanding the Governments evolving requirements
 Viocorp is the market leader in live & on-demand streaming services to the Australian public service
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36. Viostream
•Manage
•Encode
•Host
•Publish
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37. Credentials
Department of Prime
Minister

38. Vision: Where do you want to get to?
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39. Thank You
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