Service-Dominant Business Design overview as a toolset for driving service innovation in business organizations by using four tools: service-dominant strategy canvas, service-dominant business models, business service compositions blueprints and business service catalogues.

1. Overview
Egon Lüftenegger, Ph.D.
@egon
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2. Since the industrial revolution
Most of our knowledge have been
developed by using the
manufacturing mindset
EGON LÜFTENEGGER, SERVICE-DOMINANT BUSINESS DESIGN, 2014

3. the traditional mindset has !
been called the !
GOODs-DOMINANT LOGIC !
!
!
also known as the!
manufacturing logic
EGON LÜFTENEGGER, SERVICE-DOMINANT BUSINESS DESIGN, 2014

4. Goods
GOODs-DOMINANT LOGIC
Producer Consumer
Manufacturing Added services
EGON LÜFTENEGGER, SERVICE-DOMINANT BUSINESS DESIGN, 2014

5. “The greatest danger in times of
turbulence is not the turbulence; it is to
act with yesterday’s logic ”
–PETER DRUCKER
EGON LÜFTENEGGER, SERVICE-DOMINANT BUSINESS DESIGN, 2014

6. Nowadays there is a shift towards solutions
This shift is conceptualized in a new logic
EGON LÜFTENEGGER, SERVICE-DOMINANT BUSINESS DESIGN, 2014

7. SERVICE-DOMINANT LOGIC!
as an innovative mindset !
!
EGON LÜFTENEGGER, SERVICE-DOMINANT BUSINESS DESIGN, 2014

8. HOW DO WE APPLY THE
SERVICE-DOMINANT LOGIC
IN A BUSINESS
ORGANIZATION?
EGON LÜFTENEGGER, SERVICE-DOMINANT BUSINESS DESIGN, 2014

9. SERVICE-DOMINANT
BUSINESS DESIGN
FOR
DESIGNING
BUSINESSES
BY FOLLOWING
A
SERVICE-DOMINANT LOGIC
EGON LÜFTENEGGER, SERVICE-DOMINANT BUSINESS DESIGN, 2014

10. A TOOLSET AND A PROCESS
for enabling service innovation
in a business organization
EGON LÜFTENEGGER, SERVICE-DOMINANT BUSINESS DESIGN, 2014

11. THE SERVICE-DOMINANT
LAYERS AND TOOLS
S-D
Strategy
S-D
Business
Model
Business
Service
Composition
Business
Services
Service-Dominant Strategy Canvas
Service-Dominant Business Model Radar
Business Service Composition Blueprint
Business Services Catalogue
EGON LÜÜF T ENEGGER, S ERVICE -DOMINANT BUS INE S S DE S IGN, 2 0 1 4

12. Co-creation of 4 tools
EGON LÜFTENEGGER, SERVICE-DOMINANT BUSINESS DESIGN, 2014

13. Service-Dominant Business Design workshops in Action
at an european international company
A" B" C"
D" E" F"
EGON LÜFTENEGGER, SERVICE-DOMINANT BUSINESS DESIGN, 2014

14. Workshops!
Lectures!
Consultancy!
Presentations!
egon.luftenegger@gmail.com
@egon
Research
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Egon Lüftenegger, Ph.D.