The digital world and technology is advancing at such speeds. This presentation was presented to the attendees of the 2011 RecruitTECH forum at the National Press Club in Canberra. This presentation will refresh your understanding of digital and social media, allowing you to adopt clever social recruiting strategies that will assist you to find, connect and engage with candidates all over the world. You will also discover who are the people driving this speed to market and how to you engage them as potential candidates and clients.

1. RecruitTECH 2011 Digital Natives and the new phase of Social Recruiting

2. Digital and social media. Evolving at the speed of light.

3. .

4. Join the conversation. Create the conversation.

5. We live, work, play in a digital and social media world So who are these Digital Natives??

6. “Digital Natives” Born after 1980 Have grown up with all technologies Early Adopters Consumers of content Producers of content Form online communities Future business leaders Drivers of digital and social media

7. Through Digital and Social Media.

8. The Digital Revolution.

9. Digital Media Electronic media Data Computers Information Digital audio Digital video Digital content

10. Mobile Smartphone's Compact Disc Digital video Televisions e-Books Tablets Internet Video Games e-Commerce e-Mobile Game consoles Computers Interactive Media

11. The Internet enables….. New forms of human interactions.

12. The Social Media Revolution.

14. Sharing of content

15. Dialogue conversations

16. Consumers of content

17. Producers of content

18. Open forum

19. Transparent

20. Revealing commodity

21. Freedom of speech

22. Wisdom of crowds

24. The Recruiting Revolution.

26. Delivering content to candidates

27. Building connections

28. Conversations with candidates

30. Social Recruitment Make Offer Screen Engage Source Attract Gain competitive advantage through Social Networks Interact with prospective employees through their profiles Use the information from profiles to garner interest Introduce prospective candidates to others in your organisation Learn about prospective candidates through their profiles Source: Forrester

32. Social Media has changed the way we recruit.

33. Trends of Social Recruiting In 2009, only LinkedIn and Facebook were the most effective sources In 2011, Twitter, Google+ and new Career Networks have started to dominate Higher usage amongst recruiters than employers

34. 70% of working Australian’s have an online profile 25% of Australian’s promote themselves as an employee via these channels 1.5 million Australian profiles on LinkedIn Source: International Journal of Emerging Technologies and Society

35. 85% of ‘quality’ new hires are from social networks. Source: Australasian Talent Conference 2010

37. Cost effective

38. Engagement

39. Reduced candidate and client churn

40. Knowledge retention

42. ROI of Social Recruiting Conversion rate of resumes submitted to interviews Number of placements Revenue billed directly

43. Do it. Don’t do it!

44. Do Create candidate relationships Activate professional conversations Be active Regular calls to action Mitigate negative comments Leverage positive conversations Measure success of your campaign Take notice of competitors, clients, colleagues profiles Develop your own strategy Link your Google+ and Twitter accounts to LinkedIn Social media policy Speak in the first person Verify the candidate’s profile whilst screening

45. Don’t Forgo best practice Underestimate power and influence Rely on written recommendations on LinkedIn Screen out a candidate until you have confirmed it is their profile React emotionally to negative comments Spam Be sarcastic, argumentative or overly opinionated Link your Facebook to LinkedIn profile Use a personal photo on a professional profile

46. Your profile is your personal webpage Apply a SEO strategy to your profile A complete profile attracts more ‘hits’ Search words people have used to find my profile: “Elizabeth Gaunt” “digital media recruitment” “Practice Leader” “executive search” “open to invitations” “APRCSA”

47. Keep It Socially Simple

48. “Tools don’t get socially interesting, until they get technologically boring” Clay Shirky Here Comes Everbody

49. The New Phase of Social Recruiting

51. Social Recruiting Today Supports the recruiting process Increases Customer Lifetime Value Is a revealing commodity Enhances engagement Community Power of SEO Think first, and remember …. Google is always watching

52. Careers in Social Media.

54. Leisure and Sporting clubs

55. Retailers

57. $110,000 - $120,000 + super

58. circa $160K

59. So do you think social media will change the world?

61. It already has.

62. Thank You Elizabeth Gaunt Digital Media, Practice Leader Slade Partners, Executive Search www.sladepartners.com.au (03) 9235 5137 egaunt@sladepartners.com.au Twitter: @ElizabethGaunt LinkedIn: http://au.linkedin.com/in/elizabethgaunt