Camp 3

Selling the Invisible: How to Improve Service Marketing

Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Started cont. ,[object Object]

Getting Started cont… ,[object Object],[object Object],[object Object]

Surveying & Research ,[object Object],[object Object],[object Object]

Surveying & Research cont… ,[object Object],[object Object],[object Object]

Surveys Cont. ,[object Object],[object Object],[object Object]

Positioning & Focus ,[object Object],[object Object],[object Object]

Positioning & Focus cont. ,[object Object],[object Object]

Creating a “Positioning Statement” ,[object Object]

Answer Some Questions… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

And a last one… ,[object Object]

Narrow the Gap ,[object Object],[object Object],[object Object]

Reposition the Competition ,[object Object],[object Object],[object Object]

Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning Fallacies ,[object Object],[object Object],[object Object],[object Object]

The Last Three! ,[object Object],[object Object],[object Object]

Communicating & Selling ,[object Object],[object Object],[object Object],[object Object]

Communicating and Selling ,[object Object],[object Object],[object Object],[object Object]

Other Considerations & Presentations ,[object Object],[object Object],[object Object],[object Object]

Just Do It… ,[object Object],[object Object]

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