The document discusses how The Guardian newspaper transitioned to Web 2.0 and digital platforms starting in the late 1990s. It highlights how the newspaper launched its website guardian.co.uk in 1999 and how by the 2000s, all journalists were expected to work for both print and digital. The transition brought The Guardian larger international audiences and the ability to provide richer multimedia coverage and engage with readers in new ways through social media and commenting platforms. However, the shift also required changes to both the front and back-end operations of the newspaper.

1. How Web 2.0 changed the Guardian Bobbie Johnson [email_address]

2. The Guardian

3. February 7,1958

4. CP Scott, 1846-1932

5. "to secure the financial and editorial of the Guardian in perpetuity" independence

6. 1960s

7. 2000s

8. 1969

9. 1997

10. 2008

11. guardian.co.uk

12. 1996

13. 1999

14. 2001

15. 2008

16. larger audiences international recognition depth of coverage

17. “ all journalists work for the digital platform”

18. “ its demands [are] pre-eminent”

19. now for how

20. front end back end in between end

21. front end

22. Ev Williams, Blogger

23. Salam Pax

24. Comment is Free

25. social

26. free

27. openness

28. back end

29. R2

30. platform end

32. multimedia

33. collaborative

34. sharing

35. distribution

37. the new distribution

38. networked journalism

39. read/write

40. slow

41. fast

42. the predictable coda

43. revolution?

55. obligatory final laboured metaphor

56. Hello, Crinkly!

58. Pictures from: The Guardian David Levene Dan Chung Felix Clay Sarah Lee Patrick Fraser Getty Images and Flickr users: Todd Huffman Kevin Dooley Foxypar4 Willvision Official Star Wars Movie Blog Mark Hillary Sidelong Elsie Esq Josef Stuefer Boolean Split Peasap Emdot sh1mmer JPockele Bobbie Johnson [email_address] thank you