MG Ethnic Marketing Corporate Profile

MG Ethnic Marketing Inc.
Effective Ethnic E-Marketing
Solutions & Services

51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel: +1.647.438.3086

TABLE OF CONTENTS

1 ABOUT MG ETHNIC MARKETING INC
UNIQUENESS & SERVICES
2
RESEARCH & STRATEGY
3
CORE COMPETENCIES
4 ONLINE MARKETING
5 CREATIVE SERVICES
CORPORATE ID & BRANDING
6
WEB SITE PROMOTION
9 E-MAIL MARKETING CAMPAIGNS
10 ONLINE BANNER AD CAMPAIGNS


ABOUT MG ETHNIC MARKETING
MG Ethnic Marketing has assembled a dynamic team of veteran Bi-lingual and Bi-cultural marketing &
advertising professionals with many years of experience in Canada & U.S. Middle Eastern, Caribbean,
European Market.
Our Team’s Diverse Multi-Ethnic Background includes:
• Russian
• Iranian
• Lebanese
• Dominican Republic
• Jamaican
• Scottish
Ethnic Marketing, E-business, E-economy, E-marketplace, and Effective target Reach, are the core focuses
of MG Ethnic Marketing Inc.
MG Ethnic Marketing information is available online on http://www.efor.ca. Efor.ca provides small size to
Fortune 500 businesses with customized e-marketing strategies, ethnic audience targeting, consulting,
client satisfaction methods, and implementation and training services FREE of Charge. The Site also
provides daily insights, reviews on upcoming e-businesses, marketing and project management templates,
and how-to instructions on effective e-marketing.

2

UNIQUENESS & SERVICES
Specialists
We are ethnic marketing specialists who understand the idiosyncrasies of our diverse culture. This allows to effectively
create compelling message that address the wants and needs of Ethnic consumers.

Uniqueness
Our Grass roots approach to integrate online marketing solutions set us apart from other consulting firms. From creative to
execution, we bring focus, efficiency & Performance to every project.

Dedication
We strive to earn our client’s TRUST by acquiring an in depth knowledge of our clients products, services and the
competitive environment, and by delivering our services with utmost integrity, dedication and professionalism.

Communication
At MG Ethnic Marketing, there is no guesswork involved. We strive for optimum internal communication so that we provide
timely detailed reporting & continuous updates for our clients.

Hands-On:
We control hands-on approach assuredness that our turnkey programs are executed properly and effectively.

Services
We create compelling & culturally relevant marketing and promotional campaigns that are based on thorough research,
correct products positioning objective marketing goals, and effective marketing strategies. 3

RESEARCH & STRATEGY

 Evaluation of existing web site and comparative research
with competition in the same market

 Recommendations for redesign of an existing web site
 Formulation of a strategy for developing a new web site
 Planning a return on investment for a project

 Strategies for online marketing and promotion

4

CORE COMPETENCIES

Consumer Focused Campaigns Partner Focused Campaigns Employee Focused Campaigns

Customer Strategy Channel Strategy Employment Brand

Customer Experience Partner Communications Recognition and reward

Customer Acquisition Performance Incentives Corporate Communications

Loyalty Marketing Learning-research Recognition & Reward

Affinity Marketing Product Launches & Events Meetings & Conferences

Customer Events Lead Management Learning-research

5

ONLINE MARKETING
• Identifying target audience from various niche ethnic business and consumer
markets
• Email marketing how to’s: - mail blast procedures, spamming laws, audience
targeting and opt-in subscriber and potential user list building
• Creating informational brochures, e-invites, training manuals, equipment
description, collateral sales materials including multi-media computer
presentations, brochures and Reseller targeted packages
• Conducting full marketing analysis on your website to determine ways to
improve online user traffic, site navigation, and accessibility
• Setting up Regional and global promotional campaigns
• Conducting an effective Retention Marketing campaign
• Executing ongoing Search Engine Marketing and Optimization campaigns
• Conducting marketing research
• Measuring and reporting on website trends to help you understand
effectiveness of various initiatives including marketing campaigns and product
development changes

6

CREATIVE SERVICES

 Corporate Identity
- Naming
- Branding & Logo Design
- Identity Manuals
- Stationery
 Presentation concepts for print and screen
 Promotional campaigns online and offline
 Strategy and concept of new media functionality
 Information Design

7

CORPORATE ID & BRANDING
Client: AVAS

8


WEB SITE PROMOTION
 Search engine optimization
• Optimization of the site code for automatic detection and listing in
web search engines
• Research and writing of best keywords for listing the site in web
directories
• Manual submission of web sites to the most important web directories
and search engines
• Monthly review of page rank and site listing to make any necessary
improvements as search engines evolve and new competitors get
online
• Research of sites to make link exchanges
Key benefits: bring to the site a large number of visitors directly
interested in your products or services
9


E-MAIL MARKETING CAMPAIGNS
Key benefits:

 Build your subscribers list using web forms or manual Communicate and build relationships &
submission trust with your clients, partners or
 Manage your lists in order to send targeted e-mails subscribers
 Create your newsletter through a WYSIWYG editor
 Send professional and personalized e-mails, newsletters or Save money you usually spend on
other information to your target audience, using the specific advertising and drive sales
criteria to select subscribers from the lists
 Evaluate your marketing campaign by collecting statistics and
Reach your target market, retain clients
reports
and increase organizational awareness

10


ONLINE BANNER AD CAMPAIGNS
Key benefits:

The banner design allows you to
 Banner design professionally done, in accordance with
communicate a message with
the corporate image and international standards maximum impact
 Banner placement on targeted websites and pages
 Daily reports with number of visitors and clicks on Low costs compared to media
your banner advertising (press, TV, radio)

 Final evaluation of the banner campaign
Targeted distribution and good
management of the entire campaign

11


For More information about MG Ethnic
Marketing Inc.please contact us at:

Maryam Golabgir
E-marketing Director
Tel: +1-647-438-3086
Mobile: +1-416-629-9876
Email: info@efor.ca or maryam@efor.ca
Skype: maryam.golabgir
website: http://www.efor.ca

12


MG Ethnic Marketing Corporate Profile

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