The third day at SXSW 2013: healthy debates and unexpected weather. EffectiveUI’s team on the ground provides a daily recap of SXSW Interactive 2013 in Austin, March 7-11, 2013.

1. SXSW 2013 DAILY
RECAP
© 2013 EffectiveUI, Inc. All rights reserved.

2. SATURDAY MARCH 9 , 2013 TH
Design, debate and the role of technology in brand experience.
sxsw13 DAILY RECAP
© 2013 EffectiveUI, Inc. All rights reserved.

3. BIG IDEAS & BBQ
The Society of Digital Agencies (SoDA) presented
Big Ideas & BBQ. The primary panel was focused on
design and user experience (UX) trends and featured
panelists from Microsoft, Adobe, SoDA board members
DJ Edgerton and Steve Glauberman, and our own
Anthony Franco. AOL moderated the panel.
sxsw13 DAILY RECAP
© 2013 EffectiveUI, Inc. All rights reserved.

4. RESPONSIVE @AnthonyFranco came out swinging with
the difference between responsive design
VS. REACTIVE and reactive software.
sxsw13 DAILY RECAP
© 2013 EffectiveUI, Inc. All rights reserved.

5. There was a heated debate on various design
FORM AND methods and approaches such as design morphism
and responsive design. However, most panelists
FACTORS
came to the conclusion that these are really just
design tactics and should only be a consideration
or option based on user and business goals.
sxsw13 DAILY RECAP
© 2013 EffectiveUI, Inc. All rights reserved.

6. There was also discussion and debate beyond
the panels on the delineation between digital
marketing and digital service/experience as well as
persuasive design. Digital marketing is focused on
EXPERIENCE driving awareness and acquisition (selling) whereas
digital experience is creating great interactions that
IS BRAND live up to the brand promise (service).
Experience ultimately is brand, but it’s less about
persuasive design and more about serving and
fulfilling customer needs and goals.
sxsw13 DAILY RECAP
© 2013 EffectiveUI, Inc. All rights reserved.

7. The panel wrapped and there was a
final point about technology pushing
higher quality design in our industry.
sxsw13 DAILY RECAP
© 2013 EffectiveUI, Inc. All rights reserved.

8. But the real headliner was
Mother Nature - who decided
it would be a great idea to
unleash a monsoon at closing
time on 6th St!
sxsw13 DAILY RECAP
© 2013 EffectiveUI, Inc. All rights reserved.