Effective Sales Strategies Capabilities Presentation 3 09

Karen Angellatta-Wheeler, President
Karen@EffectiveSalesStrategies.com
www.EffectiveSalesStrategies.com

Copyright© 2009 Effective Sales Strategies, LLC 1

Strategic consulting firm providing organizations
with successful sales, marketing, training and human capital
strategies increasing their top and bottom line results and
improving employee performance and effectiveness.
Specializing in the human capital, training, consulting,
technology, wireless and telecommunications industries.
20 plus years of practical, proven and award-winning
experience translating into specific, measurable results for
your company.
Effective Sales Strategies, LLC can help your business increase
sales, revenues, profitability, productivity, effectiveness and
performance.


In today’s tough economic times, companies are looking for
ways to increase sales, overall revenues, productivity and
effectiveness without spending a fortune. Small and large
organizations want access to thought leadership and need to
supplement their resources with consultants to save overall
costs.
That’s why Effective Sales Strategies is here. We have an
“Innovative Back to the Basics” approach when it comes to
sales, marketing, training and human capital consulting.
In this challenging business climate, you need a tested, award-
winning partner to help you create and sort through your
options and enable you to TRANSFORM YOUR BUSINESS AND
SUCCEED NOW.
Contact us to STANDOUT from Your Competition TODAY!


Strategic Sales Consulting
Sales effectiveness & business development strategies & tools
◦
Sales leadership strategies & tools
◦
Sales optimization/channel alignment, assessment & territory planning
◦
Sales change management/culture change initiatives
◦
Sales training department/organization assessment & design
◦
Sales & leadership training strategies, design, development &
◦
implementation
Strategic Marketing Consulting
Strategic marketing consulting
◦
Marketing strategies (internally or externally)
◦
Brand awareness & creation
◦
Website & e-commerce design & development
◦
Search engine optimization
◦
Social networking consulting
◦
Advertising, promotion & publicity strategies
◦


Strategic Human Capital Consulting
Strategic human capital consulting, assessment & planning
◦
Training department/organization assessment, redesign & marketing
◦
Organizational effectiveness strategies
◦
Curriculum/portfolio evaluation & design
◦
Training & employee development strategies
◦
Leadership & executive development
◦
Innovative sales & leadership training design, development &
◦
implementation
Measurement & learning effectiveness strategies & tools
◦
E-learning, blended learning, web-based ILT and virtual training
◦
design & development
E-learning & non-traditional content sales via e-commerce solutions
◦
LMS design, development & deployment
◦
Talent assessment/management & succession planning
◦
Process development & best practices management
◦


As a strategic consulting firm, we design and develop
customized, integrated and value-added solutions for your
business.
We do everything from design strategies, develop results-
oriented solutions and implement projects if needed.
We deliver measurable results for you and your company.
Working with you - our clients, we increase your top and
bottom line results and improve your employees’
effectiveness and performance on time and within your
budget.
Our unwavering commitment is to our clients, partners,
community and the environment. We strive to put our
clients first and to live our values in all we do.


Sales and Marketing Effectiveness Strategies increasing revenues &
sustainable competitive advantages
Marketing Your Products or Training Internally Or Externally increasing
awareness & market/mind share
Organizational Effectiveness Strategies improving overall capacity, productivity &
efficiencies
Training Department/Organization Assessment & Redesign improving credibility,
resource alignment & team productivity
Talent Assessment & Management improving talent pools and increasing
upward/lateral advancement
Process Development & Best Practices improving workflows & increasing
operational efficiencies
Training Effectiveness & Improvement developing your leaders & employees
faster
Sales & Leadership Development increasing sales, improving critical skills &
decreasing turnover
Training & Employee Development Strategies aligning key business metrics &
results
Innovative Training Design & Delivery driving employee behavior change


Small Sales Training Firm
◦ 2008 Goals:
Increase their marketing presence and awareness in the marketplace.
Improve their existing sales tools and marketing collateral.
◦ Effective Sales Strategies was engaged to:
Design, develop and document new Marketing, Advertising, E-Commerce
and E-Learning Strategies to meet and exceed business goals.
Design and develop a new Company Website including a Flash Intro, About
Us, Offerings, Results, Strategic Alliances, Customer Resources, Customer
Log In and Contact Us content in just a few months improving their search
engine optimization, increasing market awareness and business leads.
Create new company Representative Bios, Marketing Flyers and Course
Catalog giving Reps additional tools and collateral to send to prospects.
Design and create Course Tests/Answer Sheets/Keys, Train-the-Trainer
Outlines, Master Train-the-Trainer Outlines, Master and Regular Train-the-
Trainer Options, Train-the-Trainer Prework Booklet, Train-the-Trainer
Workbooks, and Train-the-Trainer Leaders’ Guides enabling the company
to increase course revenues and expand product offerings to clients.


Start Up Wireless Security Company
◦ 2008 Goals:
Launch new wireless security business through new product offerings available in
indirect sales channels.
Create revenues for new company through product sales and educated company
personnel and indirect agents.
Quickly design and develop new Technical Product Training Materials for initial
company launch. Instructor-led materials included a Participant Workbook,
Instructor Guide, Laminated Quick Reference Guide/Job Aid and Course
Test/Answer Sheet/Key.
Efficiently develop content including information on the Company,
Features/Advantages/Benefits, How It Works, Web-Based Login, Competitive
Differences, Target Customers, Qualifying Questions, Products, Pricing, Customer
Orders/Payments and Resources in a constantly changing environment.
Design and facilitate a Company Train-the-Trainer including creating a Train-
the-Trainer Outline, Train-the-Trainer Prework Assignments, Train-the-Trainer
Workbook, and Train-the-Trainer Leader’s Guide and Trainer In-Class
Challenges and Tests enabling the company’s managers to educate its workforce
to train their indirect agents to sell their products and increase revenues.
All deliverables completed in five weeks to meet their aggressive timelines.


Large, Well-Known Pest Control Company
◦ End of 2008 Goal:
Create an overall learning effectiveness strategy across all lines of business
increasing overall measurement activity, improving measurement tactics and tying
their strategy to the company's business drivers.
Prepare and facilitate a Measurement Strategy Meeting with the entire sales and
leadership training team.
Develop list of Measurement Metrics/Data Points/Documentation needed to be
gathered prior to the meeting.
Design Best Practices Measurement Presentation, blank and completed Best
Practices Measurement Metrics Plans and Measurement Strategy Draft Document
for use during the strategy meeting.
Partner with the leader of the sales and training leadership team on all of the
documentation needed to create the overall measurement strategy.
Design and develop overall Learning Effectiveness Strategy including Executive
Summary, Measurement Strategy Overview, Measurement Strategy Details by
Client Group, Course, Measurement Level, Current State, Future State, Gaps, Next
Steps and Conclusions making the leader’s year-end deadline for her business
leaders.
All deliverables completed in less than four weeks on time and within budget.


Design Present
Assess Goals,
Phased Proposal & Collect Data
Needs &
Challenges Options Gain Buy In

Business
Goals &
Objectives

Develop &
Design Implement Measure
Revise
Deliverables Deliverables Results
Deliverables

Client engagement happens throughout the entire process.


Effective Sales Strategies has formed strategic
alliances with a diverse group of suppliers to meet
and exceed your business needs.
Effective Sales Strategies has a network of
instructional designers, facilitators, trainers, project
managers, e-learning/blended learning experts,
web designers, talent management consultants,
marketing niche specialists, etc. to manage large
company initiatives.
Karen and her team of experts listen to your
desired business goals, create customized
deliverables for your company and transform them
into achievable results.


Founder and President Karen Angellatta-Wheeler is a senior
level thought leader with a 20 year proven track record of increasing
sales, employee retention and customer satisfaction, and building and
redesigning successful teams from the ground up.
Her sales, marketing, leadership, training, operations, organizational
development and human capital experience is focused on increasing top
and bottom line results, performance and effectiveness.
As the former National Director of Sales Training for Verizon Wireless,
Karen drove the company’s sales training strategy across all channels of
distribution for 31,000 of 69,000 employees including 7,000 executives,
directors and managers across 2,500 locations. In addition, Karen has
developed and managed award-winning programs highlighted in
Training Magazine's Top 100 & 125 Lists for the last 8 years helping
Verizon Wireless earn the coveted number 4 spot in both 2007 and 2008.
Karen has a unique client perspective since she was a buyer and
executive decision maker for sales, marketing, human capital and
training initiatives at companies like The Limited, GTE and Verizon
Wireless.


Karen won internal awards and helped Verizon
Wireless achieve number 4 status on the 2007 and
2008 Training Top 125 Lists; one sample project
listed below
◦ 18 month dual role of the HR Organizational Change
Management Leader (while the National Director of Sales
Training) resulting in increased average sales by 51%,
decreased sales rep ramp up time by 50%, decreased rep and
manager turnover by 35% and increased overall employee
retention by 68%. Managed and partnered with large work
teams for the monumental consolidation and creation of new
B2B sales/service systems, processes, marketing tools,
staffing/recruitment procedures, compensation, incentives,
training, leadership development, change management and
culture change initiatives.


Karen and her team are award-winning veterans
with sales, marketing, training, human capital,
telecom and wireless executive experience.
She and her team understand your business issues
and needs because they have helped solve them at
companies like Verizon Wireless, GTE Wireless,
InGrid Home Security, Orkin and Manard Warren &
Associates.
You can leverage Effective Sales Strategies’
objectivity and lack of bias in your organization
and use their expertise as a strategic advantage.


“Working with Karen at Effective Sales Strategies was a true pleasure.
She quickly and thoroughly understood my objective and delivered a
comprehensive training program under a very aggressive timeline.
Karen is very professional and client-focused. I would definitely
engage her firm again for other training needs.”
Mollie Hollister, VP of Marketing for InGrid Home Security

“Karen and her team have been able to help my company get closer
to realizing my business goals than I could have on my own without
her thought leadership. Her partnership with my company has been
like a one-stop shop for all of my sales, marketing and training
needs. Her resources have been fantastic! The bottom line is that I
am realizing my vision for my business.”
Manard Warren, President of Manard Warren & Associates


Effective Sales Strategies was hired to help develop a measurement
strategy for sales and leadership development training for Rollins,
Inc. / Orkin University. “My team greatly benefited from the
measurement strategy planning session that Karen conducted. She
provided us a good roadmap to work on. Without our measurement
strategy document, we would simply be talking theoretically. The
strategy work helped everyone to get on the same page and will
allow us to chip away at our entire measurement plan more
effectively… Karen was very customer-focused, knowledgeable,
timely, and thorough in her approach. I hope to get the opportunity
to leverage Karen’s expertise again as we move forward. I have no
problem recommending her services to other colleagues.”
Chandra Stephens, PhD - Director of Learning Solutions -
Leadership Development & Sales for Orkin University, Rollins, Inc.


Set an appointment to discuss your specific
sales, marketing, training and/or human
capital needs and opportunities.
Discuss specifically how we might be able
to partner and work together.
Look forward to the future state of your
company!


Standout from Your Competition!

Transform Your Company Today!
Contact Karen Angellatta-Wheeler to STANDOUT from Your Competition TODAY!
Karen@EffectiveSalesStrategies.com | www.EffectiveSalesStrategies.com


Karen Angellatta-Wheeler, President
678-591-3513
www.EffectiveSalesStrategies.com


Effective Sales Strategies Capabilities Presentation 3 09

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