EESTEC Summer School 2012 - Graphic Design class Vector Design by Darija Dašić

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2. Vector vs raster
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3. Preparing your artwork
 Print vs web
 Different color modes
 CMYK, RGB
 When to use the right mode?
 Resolution
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4. RGB color mode
Red
Green
Blue
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5. CMYK color mode
Cyan
Magenta
Yellow
blacK
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6. Resolution PPI, DPI, ...
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7. Working with Adobe
Illustrator
 CMYK colors
 Raster and vector
 Right resolution (for web and print)
 Bleed for print (for print)
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8. Why Adobe Illustrator
 Many competitors on the market (InkScape,
Corel Draw, ... )
 Large team of people constantly working on
the improvements and new technologies
 Already familiar environment
 Flexible
 Compatible with other Adobe programs!
 Can work with most vector file extensions
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9. Vectors in Adobe Illustrator
o Anchor
o Path
o Handle
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10. Interface
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11. Good to know design tips!
 Leave space around logos, text, images, …
 Leave space around edges
 Don’t be afraid of white space
 Keep it simple
 Emphasize the most important
 Vibrant colors, bolded text, frames, …
 Main diagonal
 Be creative!
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