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E Lichtenfeld Portfolio of key projects

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Eileen Lichtenfeld
Eileen Lichtenfeld

A summary of some of the projects I'm most proud of in my 13 year career at The Weather Channel.

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Portfolio A sampling of key projects Eileen Lichtenfeld Senior Marketing Professional
When Weather Changed History – Jan ‘08 ,[object Object],[object Object],Multiplatform History Quiz Concept: Conceived the online and on air creative strategy. Resulted in record breaking audience delivery and page views.
When Weather Changed History (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Project Plan 25 th Anniversary – May ‘07 Chosen by CEO to lead network’s 25th Anniversary team, including development of micro-site, on-air/online branding, internal communications and event. Rewarded with bonus.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Outdoor – hologram type imagery. Epic Conditions – Mar ‘07 First to offer WiFi at Grand Central Terminal Approved and managed all media placements. ,[object Object],[object Object]
WeatherREADY - 2007 Delivered $9MM in incremental revenue by leading the design, execution and sell in of a cross platform sponsorship initiative. On Air sponsor frame. Online Consumer sweeps Internal sell in sheet
“ We Own The Weather ” – May ‘06 Directed Award winning trade campaign Gold “Mark” Award from Cable Tele-communications Marketing Assoc.
[object Object],[object Object],[object Object],[object Object],Mar ‘04 Directed multi-disciplined team in development and implementation of traditional and online marketing campaigns including micro-sites and interactive products and guerilla marketing.
Guerrilla Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Storm Stories Micro Site Each story is linked to additional broadband content. Each shows’ video promo is available. Interactive “challenge” Sweepstakes used to drive interest, email registrations & online store awareness. Interactive Challenge: ,[object Object],[object Object],Storm Stories - 2002
Integrated Launch Direct Mail Traditional print Storm Stories (cont)

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E Lichtenfeld Portfolio of key projects

  • 1. Portfolio A sampling of key projects Eileen Lichtenfeld Senior Marketing Professional
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  • 4. Sample Project Plan 25 th Anniversary – May ‘07 Chosen by CEO to lead network’s 25th Anniversary team, including development of micro-site, on-air/online branding, internal communications and event. Rewarded with bonus.
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  • 6. WeatherREADY - 2007 Delivered $9MM in incremental revenue by leading the design, execution and sell in of a cross platform sponsorship initiative. On Air sponsor frame. Online Consumer sweeps Internal sell in sheet
  • 7. “ We Own The Weather ” – May ‘06 Directed Award winning trade campaign Gold “Mark” Award from Cable Tele-communications Marketing Assoc.
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  • 11. Integrated Launch Direct Mail Traditional print Storm Stories (cont)

Hinweis der Redaktion

  1. Visual note: “ Chapter opener” design style (animated) applied here Visuals could be incorporated
  2. Visual note: “ Chapter opener” design style (animated) applied here Visuals could be incorporated Bullet points of most impressive numbers from WWCH launch: Progressive cume average for the week, P2+ over 21 million viewers watched the premiere episode, “Challenger.” Premiere night, 9p episode showed increases of 53% in HH from Q4 07 averages at 9p.
  3. Susan: We own the weather…. and this creative illustrates this!