Twitalyzer --- 10 Minutes To Twitalyze

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There is a new class of influencers online who have the power to drive traffic and awareness through social media. These influencers use platforms like Twitter to spread information to thousands of followers and readers. The document discusses how to identify influential social media users and measure their impact on websites and brands through analytics. It also announces the launch of a new Firefox plugin to analyze influence on Twitter.

Technology

Influence
• Orwell said “all animals are created equal, but some
are more equal than others.”
• The same is true online, not
all referrers are equal
• There is a new class of
referrers online, exerting their
influence to drive traffic and
awareness …

2

What is Influence?
“[Influence is] the power to affect, control or
manipulate something or someone …” like
making 60,450 people aware that your company
is planning “value meals”!

4

But Not
Everyone in
Twitter is
Influential

6

And Who DoTHEY Influence?

www.twitalyzer.com 13

And At What Cost?

www.twitalyzer.com 14

How Influential Are You?

www.twitalyzer.com 15

How Influential Are You?

www.twitalyzer.com 16

BTW: Integration = Awesomeness!

www.twitalyzer.com 17

WhooHoo! Analytics APIs Kick Ass!

www.twitalyzer.com 18

Start to Explore Your Influencers!

www.twitalyzer.com 20

EmetricsSPECIAL Announcement!

• Firefox plug-in for the new Twitter site

www.twitalyzer.com 21

EmetricsSPECIAL Announcement!

• Firefox plug-in for the new Twitter site

www.twitalyzer.com 22

EmetricsSPECIAL Announcement!

• Firefox plug-in for the new Twitter site

www.twitalyzer.com 23

EmetricsSPECIAL Announcement!

• Firefox plug-in for the new Twitter site
• Twitter “@twitalyzer I want the plug-in!” for access

www.twitalyzer.com 24

Eric T. Peterson
Twitalyze yourself at www.twitalyzer.com
@erictpeterson and @twitalyzer

Join us at the X Change September 9, 10, 11 in San Francisco
www.xchangeconference.com

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Twitalyzer --- 10 Minutes To Twitalyze

1. Eric T. Peterson THE NEW INFLUENCERS

2. Influence • Orwell said “all animals are created equal, but some are more equal than others.” • The same is true online, not all referrers are equal • There is a new class of referrers online, exerting their influence to drive traffic and awareness … 2

3. Meet the New Influencers 3

4. What is Influence? “[Influence is] the power to affect, control or manipulate something or someone …” like making 60,450 people aware that your company is planning “value meals”! 4

5. The @Mashable Effect 5

6. But Not Everyone in Twitter is Influential 6

7. Social Media Usage Counts … 7

8. So Does the “Network” … 8

9. And “Return on Influence” 9

10. Not to mention “brand” 10

11. 11

12. Who Should YOU Influence? 12

13. And Who DoTHEY Influence? www.twitalyzer.com 13

14. And At What Cost? www.twitalyzer.com 14

15. How Influential Are You? www.twitalyzer.com 15

16. How Influential Are You? www.twitalyzer.com 16

17. BTW: Integration = Awesomeness! www.twitalyzer.com 17

18. WhooHoo! Analytics APIs Kick Ass! www.twitalyzer.com 18

19. Twitalyzer + Google Analytics!

20. Start to Explore Your Influencers! www.twitalyzer.com 20

21. EmetricsSPECIAL Announcement! • Firefox plug-in for the new Twitter site www.twitalyzer.com 21

22. EmetricsSPECIAL Announcement! • Firefox plug-in for the new Twitter site www.twitalyzer.com 22

23. EmetricsSPECIAL Announcement! • Firefox plug-in for the new Twitter site www.twitalyzer.com 23

24. EmetricsSPECIAL Announcement! • Firefox plug-in for the new Twitter site • Twitter “@twitalyzer I want the plug-in!” for access www.twitalyzer.com 24

25. Eric T. Peterson Twitalyze yourself at www.twitalyzer.com @erictpeterson and @twitalyzer Join us at the X Change September 9, 10, 11 in San Francisco www.xchangeconference.com

Editor's Notes

Guy Kawasaki, Calvin Lee (@mayhemstudios) and Pete Cashmore (@mashable)
And not every influential person is a potential traffic driver! @barackobama, #6 on my list, doesn’t Twitter anymore … yet!

Twitalyzer --- 10 Minutes To Twitalyze

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