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A Digital Solutions Firm delivering
Marketing and Technology Solutions
New York . Toronto . Phoenix . Los Angeles . London. Dubai . New Delhi
SharePoint Enabled
Websites for Law Firms
1
What is SharePoint being used for?
Source: 2010 Global 360 survey
Content
Repository
Enterprise
Content
Management
Portal & Web
Content
Management
Document
Workflow
Business
Process
Management
Custom
Applications
37.6%
54.4%
66.0% 67.2%
55.9%
44.8%
2
Common PainAreas of Law Firm Websites and How
SharePoint Caters to them?
3
Laws of Attraction
44
2 BIOGRAPHIES
5 CUSTOMIZATION
6 MOBILE
4 ENGAGEMENT 8 OTHERS
3 SEARCH
1
USER
EXPERIENCE
7 KNOWLEDGE
MANAGEMENT
5
User experience is a broad range of disciplines with the
objective delivering satisfying and engaging
experiences
Law Firm Website User Experience (UX)
6
Improve Your Website Usability
Use of Whitespace
1. Not having enough space
between elements gives your
site a busy feel
2. There also should be
consistent spacing between the
elements
Visual and Content Hierarchy
1. Important to break up of text
with headings, lists and photos
2. Allows the user to quickly jump
to what interests them
7
Improve Your Website Usability
Put the Good Stuff "Above the
Fold"
1. Content that is near the bottom
of the page is far less likely to
be read by a user than the
content at the top
2. Does information hierarchy
align with expectations?
Easy-to-use, "Persistent" and
Intuitive Navigation Tools
1. How deep must visitors go to
get to what they need?
2. Do menus support a “first
glance” overview of navigation
options?
8
Improve Your Website Usability
Balance Design & Content
1. Some sites suffer from putting
too much focus on a pretty
interface and design
2. The design should almost be
there as background noise,
leading the eye
Consider Usability Testing
1. The best way to determine
whether your Web site serves
its intended purposes is to ask
your intended audience?
Give Meaningful Feedback
1. Meaningful feedback is
essential for a website
9
Eliminate Ping Pong Effect
10
Case Study - A Major eCommerce Site
How Changing a Button Increased a Site's Annual Revenues by
$300 Million
FIELDS IN FORM
• Email Address and
Password.
• Login Button
• Register Button
• The link was Forgot
Password.
• 45% of all customers had
multiple registrations in the
system
• 160,000 per day Requested
New Passwords
• 75% of these people never tried
to complete the purchase once
requested
11
Case Study - A Major eCommerce Site
How Changing a Button Increased a Site's Annual Revenues by
$300 Million
Solution
They took away the Register button. In its place, they put a Continue button
with a simple message Saying:
“You do not need to createan account to make purchases on our site. Simply
click Continue to proceed to checkout. To make your future purchases even
faster, you can create an account during checkout."
Result
The number of customers purchasing went up by 45% the site saw an
additional $300,000,000
12
SharePoint Offerings
• The themes engine has been completely reworked
• Everything is now based on HTML instead of
proprietary format – including support for HTML5
• PowerPoint is no longer used to create custom themes
• You get much richer themes and common building
blocks for customizing them
• A background image, palette and fonts with live
preview
• You can “try it out” to see how it looks
13
SharePoint Offerings
THIS IS WHAT THE NEW THEME GALLERY LOOKS LIKE,
ALONG WITH A SAMPLE OF AN HTML 5 BASED THEME:
14
SharePoint Offerings
1515
2 BIOGRAPHIES
5 CUSTOMIZATION
6 MOBILE
4 ENGAGEMENT 8 OTHERS
3 SEARCH
1
USER
EXPERIENCE
7 KNOWLEDGE
MANAGEMENT
16
90%
90 PERCENT OF GENERAL
COUNSEL CLAIM ATTORNEY
BIOS ARE THE MOST
IMPORTANT PART OF A LAW
FIRM’S WEBSITE.
2009 Wicker Park Group
17
56%
56% OF WEBSITE TRAFFIC
GOES TO ATTORNEY
BIOGRAPHIES.
The Great Jakes Blog, 2010
18
Getting Found
Show up on Google
1. Google typically pulls the first
150 characters in a lawyer's bio
for the search results
Use the right words
1. Be descriptive and
differentiating—what makes
you different
2. Be brief. 250 words of anything
on a law firm web site is plenty.
Do not forget the links
1. Link to pages within your sites,
or external articles, accolades
and news
19
Getting Your Message Across
Merchandizing attorneys
1. Make it personal—start with a
great image that engages
2. Make it convenient—organize
information from most
commonly viewed to least
3. Make obvious—the most
popular information, like
contact details should be at the
top
20
Looking Good
The cardboard cut-out?
1. Formality is opening up to
personality—let your people
shine through
2. Reflect the culture of the firm,
while letting the person be the
focus
3. Consider stance, dress, color
and overall tone
4. Do not sacrifice on quality or
size—this may be the
attorney’s first impression
21
Are Ratings and Reviews Next?
The Amazon attorney
1. Firms are considering if and
how reviews and ratings make
sense
2. As with all user generated
content (UGC) associated with
a firm, it must be moderated
The social network
1. Consider LinkedIn, Twitter and
even Martindale-Hubble
Connected as biography
components—provide another
perspective for a client
22
Are Attorney Profile Videos Next?
Video has the potential to
have enormous emotional
impact on prospective
clients — far more impact
than text and still photos
alone.
According to a March, 2009
survey of General Counsel
performed by the Wicker
Park Group, two thirds of
the respondents
“expressed interest in
video interviews that would
appear in the lawyer bios.”
23
SharePoint Offerings
•Lawyer
Profile
•Education
•Experience
Profilers
•Likes
•Comments
•Feedback
Client
References • Clients awaiting
availability.
• Number of cases
handled
Individually.
• Number of cases
handled in
collaboration.
• Success rate.
• Types of cases
handled.
Dashboards
24
Use Case
25
Use Case
26
Use Case
27
Use Case
28
Use Case
2929
2 BIOGRAPHIES
5 CUSTOMIZATION
6 MOBILE
4 ENGAGEMENT 8 OTHERS
3 SEARCH
1
USER
EXPERIENCE
7 KNOWLEDGE
MANAGEMENT
30
90%
90 PERCENT OF COMPANIES
REPORT THAT SEARCH IS
THE NO.1 MEANS OF
NAVIGATION ON THEIR SITE.
Search Technology: Resurrecting the Web’s Workhorse, Jupiter Media
Metrix
31
82%
82 PERCENT OF VISITORS
USE SITE SEARCH TO FIND
THE INFORMATION THEY
NEED.
Specialize Your Site’s Search, Forrester Research
32
Search is Your Welcome Mat
Make it obvious
1. Put it where people expect
2. Make it look like a search box
Make it large
1. Make it large enough hold the
longest attorney name or
practice
Make it consistent
1. Same place on every page
2. Same behavior on every page
33
Different Search for Different Content
Hierarchical Content
1. Practices and services
2. General information
Flat Content
1. Biographies
2. Publications
3. News
4. Events
20% 80%
34
Searching Flat Content
Need to filter a large amount
quickly? Use Faceted Search
Flat content
1. Often a large volume:
Thousands (or tens of
thousands) of items
2. Typically attribute rich: Filtering
by attributes can narrow the
search quickly
3. Generally a consistent
structure: Makes it easier to
show specific details in the
search result
35
49%
49 PERCENT OF VISITORS DO
NOT BOTHER TO
REFORMULATE THEIR
SEARCH QUERIES AFTER THE
FIRST FAILED RESULTS.
Jakob Nielsen, 2011
36
Search Success
 Each successive required search query will lose more visitors
 Getting a first-time satisfactory search results in greater
engagement
Get it Right the First Time
First query
51%
Second
query
32%
Third
query
18%
37
Use Case
HERE’S AN EXAMPLE FROM ONE OF THE HANDS ON LABS THAT
DEMONSTRATES BUILDING A CUSTOM RESULT TYPE AND DISPLAY
TEMPLATE FOR .TXT FILE SEARCH RESULTS:
38
Use Case
Apollo’s Rating,
and types of
cases he has
handled.
3939
2 BIOGRAPHIES
5 CUSTOMIZATION
6 MOBILE
4 ENGAGEMENT 8 OTHERS
3 SEARCH
1
USER
EXPERIENCE
7 KNOWLEDGE
MANAGEMENT
40
2M
2 MILLION REGULAR
READERS OF THE MCKINSEY
QUARTERLY, OVER 40,000
FACEBOOK FANS, AND
AROUND 40,000 FOLLOWERS
ON TWITTER.SRC Associates, 2010
41
Your website is the ideal vehicle for thought leadership
marketing (TLM) to drive client Acquisition through
engagement
Visitor Engagement
42
Thought Leadership Marketing (TLM)
The principle of TLM is simple enough: You give
away a little valuable intellectual property to
establish your potential usefulness to the client, in
the expectation that the client will use your expertise
and services
Rolf Jester, VP, Gartner, 2010
Show Them What You Know
43
How SharePoint Can Help
Forums
and blogs
on day 1
IT loves it!
Extensive
Document
management
capabilities
Media Library
Lawyer
Profile
Builder
Faceted
Search
MechanismNon Techy
Loves it too..
4444
2 BIOGRAPHIES
5 CUSTOMIZATION
6 MOBILE
4 ENGAGEMENT 8 OTHERS
3 SEARCH
1
USER
EXPERIENCE
7 KNOWLEDGE
MANAGEMENT
45
100
100 PERCENT OF CMS
IMPLEMENTATIONS GETS
CUSTOMIZED.
Self Experience
46
More than a Bio – Attorney Microsites
Attorney Microsites
1. Can be easily customized to
the specific marketing needs of
each attorney
2. Can be easily configured to
have any number or type of
pages
3. Acts as a repository of all the
attorneys thought leadership
work
4. Can easily integrate all of an
Attorney’s social Media
Activities
47
How can Attorneys use them?
The attorney Microsite
1. Complements the main
website biography
2. Provide greater detail
about themselves
personally, their
matters and documents
3. Becomes blogging
platform to
communicate and
interact with the public
4. Each attorney can
personalize the
experience
48
Create unique content
 Content duplication (copying) between the main website and the
microsites will lower page rankings within Google for all sites
 Inventory obsolete microsites to understand their content when
compared to the main site—these forgotten sites can damage
rankings
Keep it focused, keep it simple
 Targeted content results in targeted visitors—maintain tight, guided
editorial control to reach the right audience through search
 Drive people to take action—register for an event, download a white
paper or to call you to discuss their concerns
Key Considerations
49
 Workflow now treated
as a service.
 Getting client’s
consent on some
specific action, can be
attained through
SharePoint enabled
workflows.
 Improves stability,
scalability &
transparency
 Adds up a customized
element of Content
Approval Mechanism.
 Empowers the
standardizations.
Workflows
50
The Team Folders – Exchange and SP together
 Documents are stored
in SharePoint
 Emails are stored in
Exchange
 Team Folders can receive
emails and have their own
email address
 Easy access to both from
Outlook and SharePoint
 Unified compliance policy
applies to both
Leveraging Existing Exchange with SharePoint
5151
2 BIOGRAPHIES
5 CUSTOMIZATION
6 MOBILE
4 ENGAGEMENT 8 OTHERS
3 SEARCH
1
USER
EXPERIENCE
7 KNOWLEDGE
MANAGEMENT
52
57%
57% USERS SAID THEY
WOULD NOT RECOMMEND A
BUSINESS THAT HAD A BAD
MOBILE SITE.
Compuware survey, 2011.
53
40%
40% USERS HAVE TURNED
TO A COMPETITOR’S SITE
AFTER A DISAPPOINTING
MOBILE EXPERIENCE.
comScore, Inc. 2012
54
Responsive Design Considerations
55
Responsive Design: Thorsteinssons LLP
56
Device based rendering - Channels
 Different channels defined in site levels.
 Define “channels” for single devices or groups of devices
 Assign alternate “Master Pages” (shared look and feel) per channel
 Selectively include and exclude portions of Page Layouts per channel
 Preview while designing and authoring
 Specific control to define mobile rendering areas in content
Use Case
5757
2 BIOGRAPHIES
5 CUSTOMIZATION
6 MOBILE
4 ENGAGEMENT 8 OTHERS
3 SEARCH
1
USER
EXPERIENCE
7 KNOWLEDGE
MANAGEMENT
58
Why Knowledge Management?
59
Governance
Purpose,
Vision, Goals,
Objectives
Oversight
Policies and
Procedures
Lifecycle
Processes
Metadata and
Taxonomies
Version
Control
Privacy
Enabling Activities
Change
Management
Staffing
Technology
Professional
Development
Metrics and
Measurement
Component Activities
Documented
Knowledge
Document
Handling
Sharing and
Collaboration
Supporting Innovation
Knowledge Management Framework
6060
2 BIOGRAPHIES
5 CUSTOMIZATION
6 MOBILE
4 ENGAGEMENT 8 OTHERS
3 SEARCH
1
USER
EXPERIENCE
7 KNOWLEDGE
MANAGEMENT
61
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS
62
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS
63
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS
64
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS
65
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS
66
Other Key Elements of SharePoint for Legal
Domain
SEO
Performance
Collaboration
Social Networking
Image Renditions
Pretty
URLs
Content By Search
Branding
Workflows
Mobile Access
Content Management
Managed Navigation
Information Arch.Search
Customer Experience
MDS
67
Use Case – Creating Team Sites
68
Use Case - Creating Websites
69
Use Case - Quick Launch / Doc Search
70
Use Case - Content Types in App Store
71
Use Case - Adding Doc Lib / Lists
72
Use Case - Enhanced SEO
73
Connect with us
1-877-339-6264
www.edynamic.net
contact@edynamic.net
twitter.com/edynamic
youtube.com/1999dynamic
facebook.com/edynamic.net

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SharePoint for Law Firm Websites

  • 1. A Digital Solutions Firm delivering Marketing and Technology Solutions New York . Toronto . Phoenix . Los Angeles . London. Dubai . New Delhi SharePoint Enabled Websites for Law Firms
  • 2. 1 What is SharePoint being used for? Source: 2010 Global 360 survey Content Repository Enterprise Content Management Portal & Web Content Management Document Workflow Business Process Management Custom Applications 37.6% 54.4% 66.0% 67.2% 55.9% 44.8%
  • 3. 2 Common PainAreas of Law Firm Websites and How SharePoint Caters to them?
  • 5. 44 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
  • 6. 5 User experience is a broad range of disciplines with the objective delivering satisfying and engaging experiences Law Firm Website User Experience (UX)
  • 7. 6 Improve Your Website Usability Use of Whitespace 1. Not having enough space between elements gives your site a busy feel 2. There also should be consistent spacing between the elements Visual and Content Hierarchy 1. Important to break up of text with headings, lists and photos 2. Allows the user to quickly jump to what interests them
  • 8. 7 Improve Your Website Usability Put the Good Stuff "Above the Fold" 1. Content that is near the bottom of the page is far less likely to be read by a user than the content at the top 2. Does information hierarchy align with expectations? Easy-to-use, "Persistent" and Intuitive Navigation Tools 1. How deep must visitors go to get to what they need? 2. Do menus support a “first glance” overview of navigation options?
  • 9. 8 Improve Your Website Usability Balance Design & Content 1. Some sites suffer from putting too much focus on a pretty interface and design 2. The design should almost be there as background noise, leading the eye Consider Usability Testing 1. The best way to determine whether your Web site serves its intended purposes is to ask your intended audience? Give Meaningful Feedback 1. Meaningful feedback is essential for a website
  • 11. 10 Case Study - A Major eCommerce Site How Changing a Button Increased a Site's Annual Revenues by $300 Million FIELDS IN FORM • Email Address and Password. • Login Button • Register Button • The link was Forgot Password. • 45% of all customers had multiple registrations in the system • 160,000 per day Requested New Passwords • 75% of these people never tried to complete the purchase once requested
  • 12. 11 Case Study - A Major eCommerce Site How Changing a Button Increased a Site's Annual Revenues by $300 Million Solution They took away the Register button. In its place, they put a Continue button with a simple message Saying: “You do not need to createan account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout." Result The number of customers purchasing went up by 45% the site saw an additional $300,000,000
  • 13. 12 SharePoint Offerings • The themes engine has been completely reworked • Everything is now based on HTML instead of proprietary format – including support for HTML5 • PowerPoint is no longer used to create custom themes • You get much richer themes and common building blocks for customizing them • A background image, palette and fonts with live preview • You can “try it out” to see how it looks
  • 14. 13 SharePoint Offerings THIS IS WHAT THE NEW THEME GALLERY LOOKS LIKE, ALONG WITH A SAMPLE OF AN HTML 5 BASED THEME:
  • 16. 1515 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
  • 17. 16 90% 90 PERCENT OF GENERAL COUNSEL CLAIM ATTORNEY BIOS ARE THE MOST IMPORTANT PART OF A LAW FIRM’S WEBSITE. 2009 Wicker Park Group
  • 18. 17 56% 56% OF WEBSITE TRAFFIC GOES TO ATTORNEY BIOGRAPHIES. The Great Jakes Blog, 2010
  • 19. 18 Getting Found Show up on Google 1. Google typically pulls the first 150 characters in a lawyer's bio for the search results Use the right words 1. Be descriptive and differentiating—what makes you different 2. Be brief. 250 words of anything on a law firm web site is plenty. Do not forget the links 1. Link to pages within your sites, or external articles, accolades and news
  • 20. 19 Getting Your Message Across Merchandizing attorneys 1. Make it personal—start with a great image that engages 2. Make it convenient—organize information from most commonly viewed to least 3. Make obvious—the most popular information, like contact details should be at the top
  • 21. 20 Looking Good The cardboard cut-out? 1. Formality is opening up to personality—let your people shine through 2. Reflect the culture of the firm, while letting the person be the focus 3. Consider stance, dress, color and overall tone 4. Do not sacrifice on quality or size—this may be the attorney’s first impression
  • 22. 21 Are Ratings and Reviews Next? The Amazon attorney 1. Firms are considering if and how reviews and ratings make sense 2. As with all user generated content (UGC) associated with a firm, it must be moderated The social network 1. Consider LinkedIn, Twitter and even Martindale-Hubble Connected as biography components—provide another perspective for a client
  • 23. 22 Are Attorney Profile Videos Next? Video has the potential to have enormous emotional impact on prospective clients — far more impact than text and still photos alone. According to a March, 2009 survey of General Counsel performed by the Wicker Park Group, two thirds of the respondents “expressed interest in video interviews that would appear in the lawyer bios.”
  • 24. 23 SharePoint Offerings •Lawyer Profile •Education •Experience Profilers •Likes •Comments •Feedback Client References • Clients awaiting availability. • Number of cases handled Individually. • Number of cases handled in collaboration. • Success rate. • Types of cases handled. Dashboards
  • 30. 2929 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
  • 31. 30 90% 90 PERCENT OF COMPANIES REPORT THAT SEARCH IS THE NO.1 MEANS OF NAVIGATION ON THEIR SITE. Search Technology: Resurrecting the Web’s Workhorse, Jupiter Media Metrix
  • 32. 31 82% 82 PERCENT OF VISITORS USE SITE SEARCH TO FIND THE INFORMATION THEY NEED. Specialize Your Site’s Search, Forrester Research
  • 33. 32 Search is Your Welcome Mat Make it obvious 1. Put it where people expect 2. Make it look like a search box Make it large 1. Make it large enough hold the longest attorney name or practice Make it consistent 1. Same place on every page 2. Same behavior on every page
  • 34. 33 Different Search for Different Content Hierarchical Content 1. Practices and services 2. General information Flat Content 1. Biographies 2. Publications 3. News 4. Events 20% 80%
  • 35. 34 Searching Flat Content Need to filter a large amount quickly? Use Faceted Search Flat content 1. Often a large volume: Thousands (or tens of thousands) of items 2. Typically attribute rich: Filtering by attributes can narrow the search quickly 3. Generally a consistent structure: Makes it easier to show specific details in the search result
  • 36. 35 49% 49 PERCENT OF VISITORS DO NOT BOTHER TO REFORMULATE THEIR SEARCH QUERIES AFTER THE FIRST FAILED RESULTS. Jakob Nielsen, 2011
  • 37. 36 Search Success  Each successive required search query will lose more visitors  Getting a first-time satisfactory search results in greater engagement Get it Right the First Time First query 51% Second query 32% Third query 18%
  • 38. 37 Use Case HERE’S AN EXAMPLE FROM ONE OF THE HANDS ON LABS THAT DEMONSTRATES BUILDING A CUSTOM RESULT TYPE AND DISPLAY TEMPLATE FOR .TXT FILE SEARCH RESULTS:
  • 39. 38 Use Case Apollo’s Rating, and types of cases he has handled.
  • 40. 3939 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
  • 41. 40 2M 2 MILLION REGULAR READERS OF THE MCKINSEY QUARTERLY, OVER 40,000 FACEBOOK FANS, AND AROUND 40,000 FOLLOWERS ON TWITTER.SRC Associates, 2010
  • 42. 41 Your website is the ideal vehicle for thought leadership marketing (TLM) to drive client Acquisition through engagement Visitor Engagement
  • 43. 42 Thought Leadership Marketing (TLM) The principle of TLM is simple enough: You give away a little valuable intellectual property to establish your potential usefulness to the client, in the expectation that the client will use your expertise and services Rolf Jester, VP, Gartner, 2010 Show Them What You Know
  • 44. 43 How SharePoint Can Help Forums and blogs on day 1 IT loves it! Extensive Document management capabilities Media Library Lawyer Profile Builder Faceted Search MechanismNon Techy Loves it too..
  • 45. 4444 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
  • 46. 45 100 100 PERCENT OF CMS IMPLEMENTATIONS GETS CUSTOMIZED. Self Experience
  • 47. 46 More than a Bio – Attorney Microsites Attorney Microsites 1. Can be easily customized to the specific marketing needs of each attorney 2. Can be easily configured to have any number or type of pages 3. Acts as a repository of all the attorneys thought leadership work 4. Can easily integrate all of an Attorney’s social Media Activities
  • 48. 47 How can Attorneys use them? The attorney Microsite 1. Complements the main website biography 2. Provide greater detail about themselves personally, their matters and documents 3. Becomes blogging platform to communicate and interact with the public 4. Each attorney can personalize the experience
  • 49. 48 Create unique content  Content duplication (copying) between the main website and the microsites will lower page rankings within Google for all sites  Inventory obsolete microsites to understand their content when compared to the main site—these forgotten sites can damage rankings Keep it focused, keep it simple  Targeted content results in targeted visitors—maintain tight, guided editorial control to reach the right audience through search  Drive people to take action—register for an event, download a white paper or to call you to discuss their concerns Key Considerations
  • 50. 49  Workflow now treated as a service.  Getting client’s consent on some specific action, can be attained through SharePoint enabled workflows.  Improves stability, scalability & transparency  Adds up a customized element of Content Approval Mechanism.  Empowers the standardizations. Workflows
  • 51. 50 The Team Folders – Exchange and SP together  Documents are stored in SharePoint  Emails are stored in Exchange  Team Folders can receive emails and have their own email address  Easy access to both from Outlook and SharePoint  Unified compliance policy applies to both Leveraging Existing Exchange with SharePoint
  • 52. 5151 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
  • 53. 52 57% 57% USERS SAID THEY WOULD NOT RECOMMEND A BUSINESS THAT HAD A BAD MOBILE SITE. Compuware survey, 2011.
  • 54. 53 40% 40% USERS HAVE TURNED TO A COMPETITOR’S SITE AFTER A DISAPPOINTING MOBILE EXPERIENCE. comScore, Inc. 2012
  • 57. 56 Device based rendering - Channels  Different channels defined in site levels.  Define “channels” for single devices or groups of devices  Assign alternate “Master Pages” (shared look and feel) per channel  Selectively include and exclude portions of Page Layouts per channel  Preview while designing and authoring  Specific control to define mobile rendering areas in content Use Case
  • 58. 5757 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
  • 60. 59 Governance Purpose, Vision, Goals, Objectives Oversight Policies and Procedures Lifecycle Processes Metadata and Taxonomies Version Control Privacy Enabling Activities Change Management Staffing Technology Professional Development Metrics and Measurement Component Activities Documented Knowledge Document Handling Sharing and Collaboration Supporting Innovation Knowledge Management Framework
  • 61. 6060 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
  • 62. 61 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
  • 63. 62 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
  • 64. 63 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
  • 65. 64 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
  • 66. 65 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
  • 67. 66 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
  • 68. 67 Use Case – Creating Team Sites
  • 69. 68 Use Case - Creating Websites
  • 70. 69 Use Case - Quick Launch / Doc Search
  • 71. 70 Use Case - Content Types in App Store
  • 72. 71 Use Case - Adding Doc Lib / Lists
  • 73. 72 Use Case - Enhanced SEO

Hinweis der Redaktion

  1. Harrison Pensa