Flora Madera

Flora Madera Presented to: Mr. Blagih & the students of CE1319 By: Alberto, Ed, Jessica, Joshua, Pinky & Svitlana Wooden Craft Flowers from Venezuela

Wooden Craft Flowers To better decorate your home!

Product Description ,[object Object]

Product Features ,[object Object],[object Object],[object Object]

Target Market & Demand TARGET MARKET AGE GROUP FEMALE 16-35 YEAR OLD SENIORS 55 AND + INCOME $25,000 – $32,000 / YEAR INCOME $16,000 -$35,000 JOB RETAIL RESTAURANT JR OFFICE POSITION ETC TAKE CARE OF FAMILY & GRAND KIDS HOBBY/ PERSONALITY CRAFTY ARTISTIC PERSONALITY GAMES PUZZLES CRAFTS HOBBY/ PERSONALITY LIKE ACCESSORIES AND PAINTINGS DRAW PAINT SCULPTURES LIFE STYLE ENJOYS OWN TIME HANGING WITH FRIENDS PARTIES FRIENDSHIP GIFT WALKS HANG W/FRIENDS GIVING GIFTS HOUSE PARTIES SHOP TRENDY SHOPS CRAFT/ART SHOPS CRAFT SHOPS ART SHOPS MALLS

Size of Target Market ,[object Object],[object Object],[object Object]

Target Market Analysis - Canada 2005 Total TM population aged 55 and over 3.8 % Total TM population of females aged 16 to 35 1.2% Remaining non-TM population 95%

Unique Selling Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unique Selling Points

Intellectual Property Issues ,[object Object],[object Object],[object Object],™ © ®

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing & Pricing Strategy

Retailing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Competition ,[object Object]

Indirect Competition ,[object Object]

Venezuela’s Trade Treaties ,[object Object],[object Object],[object Object],[object Object]

The Venezuelan Economy ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Venezuela’s Economic Statistics

Venezuela’s Trade Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Venezuela’s Exports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Venezuela/Canada Trade Relations ,[object Object],[object Object],[object Object]

Risk of Political Instability ,[object Object],[object Object],[object Object],[object Object],[object Object],Venezuela’s future is uncertain as it has exhibited political instability in the past and there are signs that it has become a probable future target of the U.S. military.

Canadian Import Tariffs & Regulations ,[object Object],[object Object]

Packaging & Labeling Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Confident of Success! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Flora Madera

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Flora Madera